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MarTech Video Interview with Stefan Maris – FreeWheel

https://youtu.be/Xps7iGfcDOk Premium content is worth every penny it ingests. The ad technology and data management platforms working in tandem to make such premium content retain their dollar value are equally valuable. FreeWheel, Today, the Pangea of ad tech platforms is slowly drifting apart to accommodate better quality video content and distributed to target audience using robust data, and advanced technology. Freewheel, a Comcast company, the company is revolutionizing the way publishers and marketers transact…

Samsung Brings In Auto-Fit Flex Mode for YouTube Viewers

Branded “All in the Flex” Galaxy Z Flip Gets the Unique Auto-fit Viewing Optimization: Partnership a Step Forward to Continue Delivering Fresh User Experience  According to Statista, every second person you meet is likely to own a smartphone. There are over 3.5 billion active cell phone users in the world, and it is most likely that they are using some form of online video service, including the ones offered by YouTube. Samsung is a leading smartphone vendor, which also includes other manufacturers such as Huawei, Apple,…

Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences

Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences Popular beverage company The Coca-Cola Company will use Microsoft’s Cloud platform to fully-transform its digital operations and deliver world-class customer experiences. Microsoft Corp. will provide its Azure, Dynamics 365, and Microsoft 365 to modernize how the company engages with employees and customers. In the official announcement, The Coca-Cola Company divulged its vision to utilize Microsoft’s enterprise…

TechBytes with Leah Walters, Head of Communications at monday.com

Hi Leah, tell us about the role and team you handle at monday.com. I am the Head of Communications at monday.com, a work OS where teams create and shape workflow apps in minutes to plan, run, and track their processes, projects, and operations. One of the most amazing things about working at monday is that it’s a truly collaborative environment where irrespective of your role, you can get involved in just about anything you want to. All of our company data is available for everyone to see and be empowered to jump into any…

MarTech Interview with Jeff Kupietzky, CEO at PowerInbox

"Personalization is a key factor in customer loyalty. The more you can give customers what they want, the more likely they are to stick around." Journey into Tech Hi Jeff, it was a mixed quarter for MarTech and AdTech companies until COVID-19 broke loose. Tell us about your company’s attitude in dealing with the situation. Most importantly, we share the concern for everyone’s health and well-being and appreciate the services being rendered by our front-line health professionals and other essential workers. We’re…

TechBytes with Ken Harlan, Founder and CEO at MobileFuse

Hi Ken, from Analyst to becoming a CEO - How did you plan your transition through the Dotcom era to the modern AI era? I really had no plan. Just jumped-in with two feet. Through all of my companies, I’ve focused on two main things: service and creative. By keeping the most important aspects of Advertising simple, we’ve been able to easily adapt as technology has evolved. Service and creativity will never be second to technology. AI, ML, etc really go hand-in-hand with services and creative. Tell us a bit more about your…

MarTech Interview with Wendi Sturgis, CEO at Yext Europe

"Customers expect accurate answers instantaneously, and those brands that deliver this stand to make huge gains against less search-savvy competitors." Tell us about your role/team you handle at Yext. What inspired you to join the company? After years at Yahoo after the Right Media acquisition, I was ready to go back to an earlier stage startup. The founder and Chairman of Right Media, Mike Walrath, told me about Howard and Brian, the founders of Yext, and he encouraged me to take a meeting with them. While the company…

50 Questions You Should Ask To Test Your Preparedness Against a Pandemic-induced Lockdown

If you are planning your pandemic preparedness plan against the backdrop of ongoing COVID-19 lockdown, here is a list of 50 questions that would help your cause. It’s aimed to benefit a CIO or a Chief Security Officer, in addition to enabling every CXO to strive to become a Chief Pandemic Officer in the organization. Questions 1-9: Remote Workforce Management Questions 10-15: Communications, and Access Control Questions 16-25: Customer Support Questions 26-35: IT Security and War Preparation Have you empowered…

Hire a Chief Pandemic Officer Today or Become One!

Why you Need a Chief Pandemic Officer Today! It took a while for the World Health Organization (WHO) to declare COVID-19 a global pandemic. And, it’s clearly taking tech companies (actually, much longer than we expected) to come to terms with the dangers of this pandemic lingering on and on, with no visible signs of vaccination as yet. That’s troubling us, especially when we are seeing a gargantuan wave of fake news, security breaches, 5G info-demic, and Video bombing risking the very fate of digitization we thought would…

TechBytes with Charlie Dordevich, VP of Sales Operations at Nintex

Hi Charlie, tell us about your role/team you handle at Nintex. What inspired you to join the company? I’m the Vice President of Sales Operations at Nintex. My team is responsible for all global renewals, managing and reporting our sales data, forecasting, and more. I was inspired to join Nintex because I wanted to work for a company that was on the cutting edge of business process automation. Operating as efficiently and quickly as possible is critical to success in Sales Ops – it can literally make the difference…

MarTech Interview with Jeremy Fain, CEO at Cognitiv

"It has been proven over and over again that brands that continue to advertise during recessions bounce back faster than those that do not. " How has your business changed since the COVID-19 pandemic? We have closed our offices and are now 100% remotely working for our clients. We are spread out across the two coasts, but we are still working really well together and every day it gets easier. Our business has changed for the better because marketers are much more focused on ROI than before the pandemic, and being…

TechBytes with Rohan Chandran, CPO at Infogroup

Hi Rohan. Please tell us how you prepare yourself for the disruptive world of technology. You either disrupt or you get disrupted. You can’t have a perfect plan for disruption because you never know what’s going to hit you. Fundamentally you need to stay on the balls of your feet and be prepared to adapt. It’s really about mindset more than anything else. The key to that mindset is to understand that you’re trying to bring value by solving a problem or leveraging an opportunity for your customer. Always be aware and…

Magento Commerce is Making AI the New Normal in E-Commerce

Introducing AI-Powered Product Recommendations for Magento Commerce. The global digital economy is growing faster than any other economy. Even before the COVID-19 chaos struck down the supply chains and last-mile delivery platforms, nobody could deny that the future of commerce is actually -- Digital. As governments enforce lockdown and authorities plead citizens to maintain social distancing, online purchases have become the most obvious form of shopping. A majority of online purchases have been related to grocery,…

TechBytes with David Bloch, Data Science Evangelist at Domino Data Lab

How did you plan your transition through the Dotcom era to the modern AI era? I’ve been strangely fortunate in the sense that my career has coincided with many emerging technologies that now come together under the banner of AI. I started as a Software Engineer connecting medical equipment to medical software; that led to working in diagnostics, decision sciences and analysis of that data once it landed in patient management systems. From there, I started building predictive models in SAS and Matlab. I was one of the…

CCPA Insights Series Part 2: A New Era in Internet Data Monitoring Begins in the US

Matt Dumiak, Director of Privacy Services, Customer Engagement Compliance at CompliancePoint, a subsidiary of PossibleNOW. To give consumers the most control, organizations should consider offering a granular opt-down and opt-out option. This can be accomplished through the preference center. Once a consumer does choose to opt-out or opt-down, the organization must honor the request for a minimum of 12 months before seeking additional permissions from the consumer to sell their personal data. The opt-down approach is…

MarTech Video Interview with Zeev Neumeier – Inscape

https://www.youtube.com/watch?v=JRvlp0tSCZ8 Zeev Neumeier is the SVP of Product, Inscape at VIZIO. Zeev founded Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape Services. TV continues to be a very popular engagement medium for advertisers. Inscape leads the way with greater advancements in Addressable TV and Automatic Content recognition technologies. Even during the cord-cutting era, we're witnessing a rise in TV data analytics that help to boost inventory value with an engaging content…

Google Empowers News Publishers: Waives Off Ad-Serve Fees, Provides Direct Data Visualization Access

If you are a Breaking-News Publisher, Google is taking noble steps to sustain your digital business. In a timely financial relief to global and local news publishing sites, Google Ad Manager is waiving off ad serving fees with an immediate effect. Google announced it is waiving off ad-serving fees globally on Ad Manager for five months. With the spread of coronavirus to every corner of the world, we are seeing a surge of people going out of employment, and businesses calling it a pause on their Marketing and…

TechBytes with Matt Keating, Sales Director UK at VDX.tv

Hi Matt, please tell us about your journey within the Adtech industry and how you started at VDX.tv (formerly known as Exponential) My first ‘industry’ job was in the classified team at the London Evening Standard, selling print ads with a rudimentary upsell to online. Even then (c.2004) print was clearly in trouble, so it seemed perfectly natural for me to go into digital, working for online publishers and casual games developers before focusing specifically on mobile, when I headed up the UK office for a global mobile…

Adobe Equips Businesses with Free Online Tools; Commits to Highest CX Standards

Global digital customer experience management software provider Adobe announced a series of new features and online channels to empower businesses during COVID-19. Adobe is offering free services across its various products and platforms. These include Magento Commerce, Marketo Engage, Adobe Connect, Bizible and so on. While businesses fight to sustain their operations within tight budgets and resources, Adobe opened up its doors to help small and mid-sized businesses that are reeling from the impact of lost…

TechBytes with Daniel Sepulveda, SVP for Policy and Advocacy at MediaMath

Hi Daniel, tell us about your role and the team/technology that you handle at MediaMath? My role at MediaMath is focused on shaping and communicating MediaMath’s policies and practices around the consumer value proposition, privacy protection, and public policy. I report to the CEO and execute with teams across the organization. We saw some of the biggest M&As in Martech and Adtech in 2019. These deals are targeting technology to improve data consolidation and privacy standards. What are your observations? With the…