Comscore Research Finds Increased Audio Streaming During Coronavirus Pandemic
Average daily audio streaming hours per household increased by 54 minutes per day during the week of June 15, 2020 compared to December 10, 2019
As at-home streaming activity saw an immediate uptick during the first stay-at-home orders (mid-March 2020), new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows home audio streaming usage increased sharply beginning in early April 2020 and continued to rise through mid-June 2020. According to Comscore’s Total Home Panel, from the week of December 30, 2019 to the week of June 15, 2020, total average daily audio streaming hours increased 32 percent.
Marketing Technology News: Qualtrics and Korn Ferry Announce Significant Expansion of Strategic Partnership
Driving this increase in home audio consumption are leading streaming services like Spotify, iHeartRadio, and Pandora Radio. Listening hours in over-the-top (OTT) homes increased slightly for Spotify (+1%) from January 2020 through May 2020, where it maintained the top spot for total listening hours across all OTT homes in the U.S. iHeartRadio held the second spot for total listening hours across all U.S. OTT homes through May 2020, and the service saw an 11 percent increase in listening hours from January 2020 to May 2020. Pandora experienced the largest increase, with in-home audio streaming hours for January 2020 vs. May 2020 rising 42 percent.
Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies
Many households are using connected TV (CTV) devices to listen to audio at home – including streaming sticks/boxes, gaming consoles, and smart TVs. Amazon products top the list – Amazon Fire TV has the most audio streaming at home (over 67 million hours across all OTT homes in May 2020). Amazon Echo products take up second place with over 48 million hours of audio streaming across OTT homes, followed by Google Home, with over 14 million hours of audio streamed in May 2020.
Marketing Technology News: Fiksu DSP Launches BidMind, a CTV Advertising Platform