The Latest Nielsen Study Asserts That the Platform Is “More Successful at Providing Increased Engagement, Shifting Brand Perceptions and Ultimately …
LookBookHQ Rebrands to PathFactory; Unveils New Content Insight and Activation Engine
LookBookHQ PathFactory Engine Helps B2B Marketers Understand the Role Content Plays in the Buyer’s Journey and Connects Visitors with the …
New Study From Zefr And MAGNA Reveals How Brands Can Effectively Reach Consumers On YouTube Without Jeopardizing Their Privacy
Commissioned in Response to Current Advertiser Concerns, Study Finds Brands Who Employ a Content Targeting Strategy on Youtube Are Able …
ContentlyOne Unveiled to Deliver Intelligent Content for the Entire Customer Journey
ContentlyOne is First All-in-One Solution to Help Marketers Master Content for the Entire Customer Journey At the Marketo Summit, Contently announced ContentlyOne. …
SEMrush Raises $40 Million to Further Refine Search Analytics Using AI/ML
SEMrush Is Dedicated to Continue Helping Marketers All over the World Build and Execute Winning Marketing Strategies Using Machine Learning …
GroupM ‘State of Digital’ Report: Time with Online Media to Surpass Linear TV in 2018
E-Commerce to Grow 15% in 2018, Representing 10% of Retail GroupM, the media investment group of WPP, released a new …
Jelli Hires Media Veteran Rich Knopke as the CRO
Rich Knopke, a Former Genesis Media CRO Joins to Fuel Next Phase of Growth Jelli, the leading programmatic platform for …
Opensense Expands Beyond Email Signature Marketing, Extends Founding Team, and Adds Corporate Email Expertise
Email Security and Marketing Pioneers Bring Powerful All-in-One Email Signature Marketing and Management Platform to Enterprises Opensense, an all-in-one email signature …
Nailing the B2B Campaign Optimization Strategies in 2018
According to Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group (TPG), The “Campaign” Is the Currency of Conversation That …
Uberflip Funding Could Solve a Bulk of Content Personalization Challenges
Uberflip’s CEO Yoav Schwartz Reveals How His Company Had Been Preparing for SaaS Revenue Threshold for Two Years to Make …
Revcontent Becomes a Board Member with the Coalition for Better Ads
Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads Revcontent, a leading content recommendation …
Independent Research Firm Ranks SproutLoud a Leader in Through-Channel Marketing Automation
Forrester Research Recognized Sproutloud As A Leader In Through-Channel Marketing Automation (Tcma) In A Report Released Today Evaluating Top TCMA …
New Evergage Study Highlights Personalization’s Increasing Importance and Impact
Nine of out 10 Digital Marketers See a Lift in Business Results from Personalization — But More Than Half Say …
Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics
The Latest Acquisition Expands Meltwater’s Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform …
Personalized Content Experiences Gains Massive Boost with Uberflip’s $32 Million Funding
The Global Content Experience Platform Powers Lead Generation, Account-Based Marketing and Sales Enablement for Customers Including Schneider Electric, MongoDB, Stantec, …
B2B Buying Disconnect: Are You Targeting the Right Set of Customers?
While Authenticity and Validation Through Independent Resources Are Key Factors For All B2B Buyers, It’s Even More Important for Millennial …
Debbie Qaqish & Pamela Muldoon of The Pedowitz Group Named 2018 Top Women to Watch in Business
Sales Lead Management Association Honors Debbie Qaqish & Pamela Muldoon in Their Annual Competition for 2018 Top Women in Tech The …
Brand USA Partners With Spotify And Five Emerging Artists To Launch Hear The Music, Experience The USA
Brand USA’s Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for Travel in the United …
Threadline Digital Brings New Measurements to Content Marketing
Marketers Can Now Measure the Emotional, Attitudinal and Brand Impact of Their Content Marketing Initiatives After 18 months in growth …
Yotpo Announces Strategic Relationship With Oracle Bronto, Enhancing Ecommerce Email Campaigns With User-Generated Content
Integration Syncs Yotpo Customer Ratings and Reviews to Product Catalogs to Improve Conversions by as Much as 166% Yotpo, the AI-powered …