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      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
      • MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
      • MarTech Interview with Steve Gershik, CMO at inRiver
        MarTech Interview with Steve Gershik, CMO at inRiver
      • MarTech Interview with Howard Brown, Founder and CEO at ringDNA
        MarTech Interview with Howard Brown, Founder and CEO at ringDNA
    • Tech Bytes
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
      • TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
      • TechBytes with Joe Toscano, Founder and CVO (BEACON) and Darren Guarnaccia, Chief Product Officer (Crownpeak)
        TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • Ad Fraud: The New Way to Launder Money
        Ad Fraud: The New Way to Launder Money
      • What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
        What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
      • Where Are NFPs Going Wrong with Their Advertising?
        Where Are NFPs Going Wrong with Their Advertising?
      • We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
        We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
  • MarTech Radar
    • MarTech RADAR
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Content Marketing

Content Marketing, Native & Programmatic Advertising, Video Advertising

Sticky Content Launches Native Advertising Network Powered By Nativo To Monetize Branded Content Inventory

Sticky Content, the PA Group’s creative content agency, has partnered with native advertising platform Nativo to offer leading brand clients …

Sudipto GhoshAugust 8, 2017, 12:18 amAugust 10, 2017 0 1962
Influenster
Content Marketing, Influencer Marketing, Social Media Marketing

Influenster App Launches Short-Form Video Reviews Feature

Influenster now allows its users to record a video when they tap on “add media” on any product page in …

Sudipto GhoshAugust 7, 2017, 10:32 pmAugust 7, 2017 0 1392
Mediavine
Content Marketing, Influencer Marketing, Social Media Marketing

Mediavine Publisher Network Confirmed as Google Certified Publishing Partner

Mediavine Joins A Roster Of Fewer Than 40 Companies From Around The World To Be Listed As Google Certified Publishing …

Sudipto GhoshAugust 3, 2017, 7:05 pmJuly 29, 2019 0 1526
Lionbridge Translation App Now Available on Oracle Cloud Marketplace for Local Content Marketing Campaigns
Content Marketing, Marketing Clouds

Lionbridge Translation App Now Available on Oracle Cloud Marketplace for Local Content Marketing Campaigns

The Gold Level member of Oracle PartnerNetwork will provide a multilingual solution to marketers across Oracle Marketing Cloud application Oracle …

Sudipto GhoshApril 20, 2017, 12:05 amApril 20, 2017 2 1745
Pawel Sala featured image
Content Marketing, Interviews, Programmatic Email

Interview with Pawel Sala, Co-Founder & MD – FreshMail

Pawel Sala Co-Founder & MD - FreshMail "Victory does not come easy, you have to constantly strive for it. You …
Avinash DuduskarApril 6, 2017, 5:30 pmJuly 29, 2019 0 1691
Kevin Bobowski featured image
Content Management, Content Marketing, Interviews

Interview with Kevin Bobowski, SVP Marketing – BrightEdge

Kevin BobowskiSVP Marketing - BrightEdge "In a world where there is so much parity –– product, price, skills –– the …
Sudipto GhoshApril 4, 2017, 5:30 pmSeptember 7, 2017 1 2310
Netline Content Consumption Report
B2B Commerce, Content Marketing

NetLine Corporation Research Analyzes 8.5 Million Leads to Aid B2B Marketers’ 2017 Content Strategy

B2B marketing success in today’s competitive environment is dependent upon making smarter decisions driven by actionable data. Increasingly, marketers will …

Avinash DuduskarMarch 29, 2017, 6:55 pmMarch 29, 2017 2 1387
James Norwood featured image
Content Management, Content Marketing, Interviews

Interview with James Norwood, CMO – Episerver

James NorwoodCMO - Episerver "Work hard, be humble, good things will come." On Marketing Technology MTS: Tell us a little …
Sudipto GhoshMarch 28, 2017, 6:33 pmSeptember 7, 2017 1 1845
Scott Brandpoint featured photo
Content Marketing, Interviews

Interview with Scott Severson, President – Brandpoint

Scott SeversonPresident - Brandpoint "The average non-Fortune 500 company uses 16+ different software vendors to manage their data and marketing …
Avinash DuduskarMarch 10, 2017, 6:23 pmSeptember 7, 2017 0 1876
Dropbox IPO Gaining Momentum After the $1 Billion Revenue Announcement
Content Marketing

Dropbox IPO Gaining Momentum After the $1 Billion Revenue Announcement

Dropbox has attained the Golden Metric of SaaS revenue, reigniting the interest around its possible IPO plans in 2017. Two …

Sudipto GhoshFebruary 15, 2017, 5:03 pmFebruary 20, 2017 0 2374
Medium CEO Plants Blog Time-Bomb; Announces Job Cut and New Business Model
Content Marketing

Medium CEO Plants Blog Time-Bomb; Announces Job Cut and New Business Model

How many times have you heard about management blogging about a new business model, hinting sure shot job cuts? While it’s rare, …

Sudipto GhoshJanuary 5, 2017, 2:29 pmMay 22, 2017 0 997

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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