Advertising Trends

Leading adtech company Esquire Advertising has announced partnership with Furniture First, a premier national buying group of furniture and mattress retailers. Using Esquire’s state-of-the-art advertising technology and applied…
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Alumnus Lionel Conod launches Million Dollar Billboard, a vig­orous disruptive advertisement platform that provides unlimited marketing potential to busi­nesses all around the world by supercharging a proven success concept. "Especially…
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Powerful AI and Machine Learning Technology Delivers Advertising and Marketing Results and Performance at Scale Quantcast, a global advertising technology company, revealed the Quantcast Platform at its Virtual NOVA event,…
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Jason Wood CEO Explains How The YouTube Algorithm Has Changed in 2021 Jason Wood CEO knows YouTube better than most people. YouTube launched on February 14, 2005, and has changed the world as we know it. Anyone can log onto YouTube and…
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Creating a Highly Effective Meeting Space Without the Setup or Connection Hassles ViewSonic Corp., a leading global provider of visual solutions, introduces the ViewBoard Cast Button, a brand new accessory of ViewSonic's wireless…
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Starting March 9, Consumer Acquisition will launch its pay-per-performance creative services model, featuring live action, photography and animation capabilities, to offer better, cheaper, faster service to mobile app and brand advertisers…
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Expansive functions and interoperability with third-party systems deliver flexibility and scalability to enterprises of all sizes Based on its recent analysis of the email security market, Frost & Sullivan recognizes Proofpoint, Inc.…
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Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a strategic partnership with The Trade Desk, a global demand-side technology platform for advertisers. Aurora Mobile and…
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As stated in a 2019 Forrester report, advertising is facing an “existential need for change,” having unwillingly surrendered its once leading role in understanding consumer culture to Big Tech. With third-party cookies crumbling and…
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MediaMath, the acclaimed independent advertising technology company for brands and agencies, and LiveIntent, the people-based marketing platform powered by the email address, today announced the full integration of LiveIntent's nonID into…
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The platform allows advertisers to identify media inventory suppliers that meet their quality standards for consumer privacy Sourcepoint, the data privacy software company of record for the digital marketing ecosystem,…
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Cardlytics , a digital advertising platform, announced today its planned acquisition of Dosh, a cash-back offers platform, for $275 million in cash and stock. Marketing Technology News: RTB House Wins 2021 Best Places To Work Award…
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Advertisers have come a long way since the panic of March 2020. Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’…
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At this time last year, we were looking anxiously to the year to come--not in fear, but in anticipation. Predictions for digital advertising promised exponential growth and expanded use of technology like AI to capture consumer attention.…
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In times of COVID-19, Facebook emerged as a dominant source of news and information related to the pandemic. It is one of the few free-to-publish news platforms that adhere to the third-party fact-checking program with Agence France-Presse…
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The Subscription Video on Demand (SVOD) industry is considered one of the most mature markets in the world and yet the industry is still showing impressive growth. Netflix is at the top of the food chain already but the SVOD giants have…
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The sports industry represents the 11th largest industry in the United States with an estimated net worth of $750 billion, according to Forbes. There is no question that this industry has taken one of the hardest hits to revenue as a result…
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Marketing and advertising executives have a fondness of jargon and acronyms. Anything to make our methods of leveraging data or targeting sound more appealing to the average user or end consumer. While as an industry, we’re typically quick…
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Experts reveal the multicultural heritage of your gold jewelry In the lead up to 14th February, internet searches for ‘gold jewelry’ increases by 95% (Google Trends Data). But how much do you really know about the gold you’re gifting to…
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It’s been proven that data-driven digital marketing is most successful when delivering personalized messaging to specific customer segments. Today’s consumers are demanding more relevant and assistive ad experiences than ever before.…
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