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Interviews

MarTech Series Interview with Sumit Virmani, Chief Marketing Officer at Infosys

Paroma Sen Apr 12, 2021 0
Covid-19 has been a reminder for marketers to refocus efforts on core marketing basics feels Sumit Virmani, CMO at Infosys; catch this complete QnA where he dives deeper into Infosys’s…
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Sales & Marketing

The 5 ABM Myths and Their Face-off with the Truth(s)

Robin Bordoli Aug 5, 2020 0
Account-based marketing - now known as ABM -  is not a new concept.  It was first coined by the Information Technology Services Marketing Association (ITSMA) back in 2003.  But it is a…
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Fireside Chat

Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI

Sudipto Ghosh Oct 18, 2019 0
Brandon Logsdon talks about how PDI is committed to community partnerships   How was this partnership established? The National Association of Convenience Stores (NACS) is always…
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Fireside Chat

Fireside Chat with Mike Davie, CEO at Quadrant

Sudipto Ghosh Aug 2, 2019 0
Mike Davie talks about why must marketers be educated about the Data Economy Tell us about your role and journey into Marketing Technology. How did you arrive at Quadrant?…
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Fireside Chat

Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce

Sudipto Ghosh Jul 12, 2019 1
Mitch Ratcliffe talks about how Sales Professionals should train themselves to master MarTech skills Know My Team Which personality trait has helped you excel as a Marketer?…
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Fireside Chat

Fireside Chat with James Ontra, Co-Founder at Shufflrr

Sudipto Ghosh Jun 7, 2019 2
James Ontra tells how Shufflrr makes the entire Presentation process more efficient for large organization. What is Presentation Management and how does Shufflrr solve for it?…
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Fireside Chat

Fireside Chat with Cameron Church

Sudipto Ghosh Dec 14, 2018 1
Cameron Church talks about the importance of video in advertising, the challenges, and the way forward. Know My Team Who is Watching That? Watching That is the world’s first…
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Fireside Chat

Fireside Chat with Matthew Biboud-Lubeck

Sudipto Ghosh Dec 7, 2018 0
Matthew Biboud-Lubeck talks about his idea of  "Customer Engagement Strategy" and how much of it could change in the next 5 years Know My Team Tell us about your role at…
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Fireside Chat

Fireside Chat with Lynda Clarizio

Sudipto Ghosh Oct 19, 2018 0
Lynda Clarizio talks about her journey in Martech. Tell us about your role at IRIS.TV as an advisory member and how you first learned about the company? I first learned about…
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Fireside Chat

Fireside Chat with Mike Cotoia

Sudipto Ghosh Sep 14, 2018 0
Mike Cotoia talks about how young sales professionals should train themselves to master MarTech and Adtech skills Know My Team Tell us about your role at TechTarget. How did you…
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Fireside Chat

Fireside Chat with Bill Swanson

Sudipto Ghosh Aug 31, 2018 0
Bill Swanson talks about the state of subscription-based technology buying. My role and my team I’m responsible for developing and growing our portfolio of premium publishers…
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Fireside Chat

Fireside Chat with Randy Apuzzo

Sudipto Ghosh Aug 10, 2018 0
Randy Apuzzo talks about his journey in setting up The Zesty.io. Zesty.io: My Journey and Our Team Zesty.io is fast-forwarding the next generation of cloud-based web content…
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Fireside Chat

Fireside Chat with Sandie Overtveld

Sudipto Ghosh Aug 3, 2018 0
Sandie Overtveld talks about how sales professionals should train themselves to master sales automation, reporting and intelligence tools Know Me Please tell us about your role at…
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Fireside Chat

Fireside Chat with Lindsay O’Neill

Sudipto Ghosh Jul 27, 2018 0
Lindsay O'Neill talks about her journey in The linknexus, her reputation as a ‘Storyteller’ and how she stays on top of every marketing and sales trends. Tell us about your role at…
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Fireside Chat

Fireside Chat with Victor Ricci

Sudipto Ghosh Jul 20, 2018 0
Victor Ricci talks about the journey in building Trend Pie’s social following of over 250 million members How does Trend Pie approach Influencer Marketing differently?…
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Fireside Chat

Fireside Chat with Adam Sirois

Sudipto Ghosh Jul 13, 2018 0
Adam Sirois talks about the tools and strategies he uses to create effective B2B sales content at BounceX. B2B Marketing Strategy and Customer Acquisition Models Tell us about…
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Fireside Chat

Fireside Chat with Sophie Slowe

Sudipto Ghosh Jun 29, 2018 0
Sophie Slowe talks about the tools and strategies they use to create effective B2B content at Kitewheel. Know My Team How big is your team and what drives them to succeed in…
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Fireside Chat

Fireside Chat with Jean Chen

Sudipto Ghosh Jun 15, 2018 1
Jean Chen talks about her journey in SaleScout and how she motivates B2B teams with the latest best practices in sales tech Know My Team How big is your team and what drives them…
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Fireside Chat

Fireside Chat with John Pollard

Sudipto Ghosh Jun 8, 2018 0
John Pollard talks about his journey in setting up The Donuts Inc. Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term goals at…
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Fireside Chat

Fireside Chat with Kate O’Loughlin

Sudipto Ghosh Jun 1, 2018 0
Kate O'Loughlin talks about her journey at SuperAwesome and sets up an ideal definition for ‘Customer Experience’ for kids. Kids’ Digital Advertising Ecosystem How big is your…
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