Your website is the culmination of years of experiments trying to maximize web visitor engagement. It has been optimized for design, messaging, positioning, layout, imagery and yet there is one fundamental flaw preventing you from a giant…
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We get it: Millennials are a shiny object to social media advertisers. With younger folks’ dedication to keeping their Snap streak alive (and the intrigue of advertisers to what makes this generation tick), 18- to 34-year-olds are an…
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While our heads are still spinning after Advertising Week New York – there were nearly 300 seminars – clear themes emerged on the current and future state of programmatic. Jason Fairchild, CRO and co-founder of OpenX, takes a closer look at…
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Social media has proven itself as a great means of attracting consumer attention. But as our collective use of social media continues to evolve, it can mean so much more to businesses than just advertising. One aspect, that is quickly…
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This is likely to be an active fall for privacy issues, with California’s legislature considering a law that would dramatically disrupt digital advertising by changing how companies can collect information, the U.S. House Energy and…
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Seeking Solutions and Going Global: A View from dmexco 2017 With nearly 20 years in the ad tech and mar tech industries, I’ve seen my fair share of trends come and go. With every new “must have” product offering pitched by purveyors of…
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Every minute, Twitter receives 100,000 new tweets. For brands looking to engage on Twitter, cutting through the constant stream of noise and acquiring a social following doesn’t come easy. But savvy marketers and media gurus understand…
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Engrossed in technology and well versed in the over-played marketing anthem, millennials can smell insincerity from a mile away and one artificial move from your company could be death for your brand Establishing authenticity and a…
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We are used to seeing AI and machine learning in our “consumer” lives -- from Netflix and Amazon’s eerily accurate recommendations about what we would like to watch or buy next, to our Nests having our home at the just right temperature…
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We’ve all done it before: we’ve given away our e-mail address. Perhaps we discovered a new website or met someone at an event. Ultimately our e-mail ends up in the hands of a stranger, and to our dismay, this stranger does not really know…
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Many businesses are leveraging business intelligence to streamline their customer service or to achieve excellence in other areas of business operation. For starters, business intelligence is the use of tools and systems to aid planning and…
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Two basic principles of running an effective business include efficiency (doing things right) and effectiveness (doing the right things). This is the secret sauce that marketing operations bring to the business of marketing that enables…
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Location data is an important source of real-world context and geo-insights for many industry verticals. Market research pundits are projecting USD $20 Billion will be spent on geo-insights by 2020. As location intelligence continues to…
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I recently attended my first Personalization Summit – an event dedicated to helping digital marketers deliver highly relevant, individualized experiences to their audiences across channels. It’s no secret that we’re in the Age of the…
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The landscape has changed for marketers, increased budgets and responsibilities is driving the need for greater operational efficiencies that move budget into results more quickly Over the past three years, CMOs have reported an increase…
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Maximize ROI by getting the Right Message to the Right People (and Measuring Results) Digital advertising is rapidly shifting toward audience-driven strategies.  Brands can now focus on the audience they want to reach instead of blasting…
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One of VR’s most unique features is its ability to allow people to experience something which is either a long way from them, or too complex or expensive to easily replicate in real life. With that in mind, nowhere does VR shine more than…
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NYC’s Advertising Week 2017 wrapped up on Friday after more than 100,000 leaders from the advertising, marketing, media and creative worlds spent five days debating, discussing and predicting the current and future state of the industry.…
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About a year or so ago, a study circulated that calculated consumers’ average attention span at eight seconds, a second shorter than that of a goldfish. In today’s “right now” economy where brands are vying for even a portion of these eight…
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Fall in the marketing world means more than just pumpkin-spiced lattes, it’s a hectic time full of industry conferences. All you road warriors know what I’m talking about… there are too many B2B marketing events, conferences, summits, and…
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