Describing the role of marketing today is complex.  Just think about it.  What do you call yourself?  What do you call what you do as a profession and I am not talking about your title!  Are you a marketer, a digital marketer, a demand…
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With The Great British Bake Off now back on UK television screens, the baking fever has once again taken hold in the UK. We gasp in wonder watching contestants create intricate masterpieces out of dough, and laugh along at other unfortunate…
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How far would you agree with the statement that everything is taken more seriously when there are measurable and specific outcomes? In order to gain budget and confidence from others in your marketing strategies, you need to prove how…
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Bots and AI are disrupting virtually every industry vertical. One of the most impacted will be ecommerce. As bots do the shopping for humans, many old assumptions will crumble leaving massive disruption in its wake. The current ecommerce…
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By truly harnessing the power of Twitter and other social networks, B2B companies can identify new sales prospects, nurture them through direct communication, and convert them into qualified leads that have a higher chance of becoming…
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Did you know it’s estimated that bad data cost US companies $3.1 trillion in 2016? Many sales teams are entering data into their systems manually, leaving data sets muddied, duplicated and inaccurate. This is a huge problem for sales teams,…
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With approximately nine months to go before the General Data Protection Regulation, or GDPR, takes effect on 25 May 2018, many brands have wrapped up the assessment phase of their readiness projects and are well into the internal process…
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This week I attended the digital Disneyland that is Dmexco: 50,000 plus of the world’s digital business community descended in Cologne for what has proved to be, in my opinion, the best event in our sector. And digital paradoxes aside,…
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The modern customer demands authenticity in a brand relationship. Yoplait learned this the hard way after trying for years to launch a successful Greek product to rival upstart Chobani’s massive success. Now, the New York Times reports,…
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Just as brands and publishers are getting used to the mobile era, we are beginning the post-mobile era. Some 10 million homes now have Amazon Echo, and Google, Apple, and Microsoft are all trying to become operating systems for the home.…
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First, gather your assets. You need to gather the images and video clips you want to use in your video. With Wochit’s enormous asset library, this takes mere moments. Once you’re logged in, simply type a search term into the “Media…
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Last month, Apple launched an ad tracker blocker, which will limit the number of times an advertiser can follow users around the internet with retargeting ads. Despite a flurry of concerns right after the announcement, the truth is that…
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For anyone who’s wanted to throw their phone at the wall in frustration when confronted with another ‘please listen to the following 10 options’ after being on hold for an hour just to ask a company a simple question, the promise of getting…
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Isn’t social media fantastic? You can reach millions of people in seconds around the world, offering unrivalled opportunities to engage on a one-to-one level with your customers. But as with all things, there’s always a dark side, ready to…
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Ad tech is not immaculate, let’s face it. The ecosystem is inhabited by bad actors and digital transactions are intervened by shady intermediaries. Tricky fraudsters like Methbot generate invalid traffic and get away with it. Programmatic…
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Go back in a time machine to the early 2000s and you’ll witness the birth of social media. It started off as a way of connecting with friends, chatting across the globe and sharing ideas. The original Twitter question ‘What are you doing?’…
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According to a Radicati Group study from January 2017, there will be more than 3.7 billion email users worldwide by the end of the year. No other marketing channel comes close to the reach of email. Email also continuously outperforms other…
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It’s common knowledge that marketing and sales need to speak the same language and work together to make the most of revenue opportunities. But knowing and doing are two different things, and syncing up can seem complex. Here’s a simple way…
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Content fuels the engine of modern-day marketing and driven by a focused sales strategy. The purpose of marketing is to deliver a valuable message to the right customer, at the right time, so they have a higher likelihood to purchase a…
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Let’s put this in the nicest possible way. There’s a school of thought out there that native mobile marketing = push notifications. I have no interest in naming and shaming, but we talk to people and we frequently hear something along those…
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