It’s a sad truth, but even after spending meticulous hours crafting the perfect cold email, the most likely outcome is that it is going to end up getting deleted. That’s why you have to take into account every aspect of your message, which…
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People-based marketing has continued its meteoric rise since the concept debuted at Advertising Week almost three years ago. In fact, a recent study commissioned by LiveRamp found it “has become a strategic imperative for virtually every…
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The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guests. Experiences and the feeling of “being…
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Start To Listen To Your Customers And Look At The Organizational Silos That Exist In Your Business Navigating the route to customer engagement can feel big and scary. And yes, customer engagement strategies will eventually be…
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The blockbuster HBO series Game of Thrones started its seventh season this summer, solidifying its place as a pop culture phenomenon. Variety reports the first episode drew more than 16 million viewers and more than 2.4 million mentions on…
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Mobile gaming in 2016 forever changed the way people use their smartphones. The reinvention of two different children’s media franchises, Pokémon and Mario, paved the way for some of the year’s biggest mobile advertising trends. However,…
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True consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are looking for more than just an emotional connection to a brand. While the emotional connection is foundational,…
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It’s a feeling too many customers and prospects know: the sense that they’re simply spokes in a brand’s wheel, rarely recognized for the individuals they are. Marketed to as if they’re part of one big blob, static and unmoving, when what…
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Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content…
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With data-driven advertising comes great responsibility – and the headache of how to accurately pinpoint what contributed to each conversion online. Facebook undoubtedly has the most comprehensive tracking in the industry, as it can track…
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Spam, it is largely considered the lowliest of lunchmeats. Most people don’t want it anywhere near their meals; the same rule applies to your inboxes. Hiding behind the façade of deliciousness and nutrition (barely), spam only serves to…
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In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either somewhat or highly integrated into their SEO strategies. In the past, this has meant the number of Facebook posts and Tweets but…
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Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just last week they became the first social site to reach over 2 billion users! However, the social media giant…
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Ten years ago, with the advance of marketing technology, the role of the Chief Marketing Officer (CMO) fundamentally changed. As marketing shifted from a cost center to a revenue generator, the C-suite increasingly turned to the CMO for…
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We hear from Venture Capital investors, Jessica Nilsson and Wendy Xiao Schadeck of Northzone Investments, on why they are betting big on Influencers. Northzone has invested in over 120 companies, injecting some 200 years of collective…
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“Cold Emails”… Right off the bat the term isn’t very inviting. Throw in the fact that you ate about to send one to a massive company in hopes to strike up a rapport in an attempt to eventually reach a deal and you’ve made a huge undertaking…
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Customers want instant data insights, but the ever-growing pile of data makes it feel increasingly difficult to sift through. To balance these demands, organizations are shifting their focus toward data analytics tools that democratize…
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The Challenge The tortoise of digital advertising might pull off yet another win. In 2017, the pharmaceutical industry has learned important lessons from early adopters and is now enjoying enviable success. By focusing on a mobile-first…
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While third-party data can add tremendous value for any company, most buyers of this data don’t take the necessary steps to get the most out of it, thus leading to a low return on investment, discontent with the data quality, and churning…
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Aside from the message itself, cold email campaigns live or die by the prospect list. If you aren’t reaching out to the right type of people you might as well just pack it up and go home. Building a prospect list isn’t as simple as…
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