Everyone in tech is talking about Big Data. Recent decades have seen an enormous shift from data scarcity to overabundance, in which data sets have become impossibly large for humans…
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The holidays are just around the corner and for many small or mid-sized businesses (SMBs) that means the potential for big sales. Small Business Saturday (held the day after Black…
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These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an individual when sent special offers. With this statistic in…
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Starting a new employee is always going to be a daunting step, both for the new recruit and for the recruiter. They say the first few weeks are often the toughest because your employees…
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Data has forever changed the business world and the metrics by which employee performance at every level of the organization is measured. Given the explosion in consumer data, CMOs and…
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The downside of having an Advertising or Marketing agency, even a high performing one, has been covered endlessly. Companies hire agencies for convenience and speed of acquiring…
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As the media landscape continually changes and new privacy laws are introduced, understanding and taking action on your brand’s data is more important than ever. But when it comes to…
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A loyalty program is a powerful tool in today’s highly competitive convenience retail market, and that’s why an overwhelming majority of C-stores in the United States offer a program.…
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As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar worry is starting to brew among marketers — the same worry that…
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Traditional landline phones have been our comrade in thick and thin, for centuries. It was admittedly one of the greatest human-made inventions in the books of history whose…
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In today’s world, it’s almost impossible to avoid Artificial Intelligence (AI). From daily interactions with voice assistants and smartphones, to the content recommended to you by media…
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All great brands have one thing in common: By reducing friction, they increase their customer’s velocity. And this is as true for B2B brands as it is for consumer brands. By now most…
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Let’s start with some background info on what is CRM (customer relationship management). This software enables businesses to build closer customer relationships and enhance Retention…
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2019 delivered a great deal of progress in the way of industry standardization, measurement, and transparency for digital OOH. It started with wide-scale industry collaboration and the…
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Data and Creativity are often seen as conflicting concepts in the Marketing world; with a feeling that over-reliance on technology and data insight is inhibiting uniquely human inputs…
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There is no doubt of the ever-increasing role that AI will play in driving valuable business outcomes, with more use cases for AI than ever before and the benefits of adopting a…
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What Marketing tools are you using to grow your business? If you're not using email, you're missing out on a lot. Contrary to popular belief, Email Marketing is NOT dead. Many companies…
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Modern technology continues to reshape how businesses operate these days. When it comes to eCommerce stores, technology is one of their main advantages. This is especially true due to…
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For many retailers, the upcoming festive season is the most lucrative time in their Marketing calendars. Not only are consumers busy shopping for Christmas gifts and decorations, but…
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Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start entertaining them. Something along the lines of getting back home from…
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