The words “murky at best, and fraudulent at worst” still hang in the air over Influencer Marketing. Two years on …
Why Context is The New King in Marketing
We are living in a world where consumers are switching off ads in droves and more than a quarter are …
Underwear and Socks are the Big Winners of Super Bowl LIII
Shoppers Flock to Mobile to Buy Necessities During and After the Big Game On February 3, Super Bowl LIII attracted …
5 Steps to Elevate Your DCO Experience
Every day, more marketers test Dynamic Creative Optimization (DCO) for the first time. Whether those tests soar or falter depends …
Is PayPal a Good Choice for Small Business Owners?
Who doesn’t like PayPal? It’s easy, ubiquitous and a secure way to make online transactions. Like personal users of PayPal, …
Four Marketing Trends to Watch in 2019
Over the last 12 months, marketers and advertisers have been confronted with a handful of interesting and evolutionary changes, especially …
How to Launch an E-Commerce Business
If your business is not online in 2019, it does not exist at all. The rapid development of digital technology …
Bored During the Big Game? How VR and AR Can Help Make a Lasting Impression
Unless you love a good defensive game, Super Bowl LIII turned into a bit of a dud for millions of …
Data-Driven and AI-Powered Marketing in 2019 and Beyond
The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) …
Does Your Business Emphasize the “Art” or “Science” of GDPR Consent?
Ever wonder why you have to fill out those long forms to sign before joining in a potentially dangerous activity? …
Interactive Video: The Smartest Way Forward For Video Marketing
By now the world has well and truly filled its gaze with the Black Mirror mega-episode that got the ball …
Identifying the Key Ingredients for Optimizing Customer Experience
Email is often the key ingredient in cooking up a successful marketing campaign, leading to happier customers who are willing …
How you Should be Using Chatbots in your Business
As chatbots become increasingly more developed, and the demand for instant online customer service continues to rise, the debate about …
How to Ensure AI Doesn’t Make Your Customers Hate You
There is no doubt that the shift to “learning from experience” aka learning from data is transforming marketing as we …
Three Advertising Takeaways From 2018
With 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest …
How to Automate Marketing Campaigns without Losing Customers
When it comes to really engaging customers, personalization and customization are the current buzzwords. But how can you personalize marketing …
2019 is the Year of AMP
53% of mobile site visitors leave a page that takes longer than three seconds to load (according to Google). According …
Why Better Parental Leave Matters for the MarTech Industry
Working in the Marketing Technology space, we’re fortunate to be surrounded by innovation on a daily basis. Ours is an …
Agency Agility: Marketing Approaches for 2019
Professional Service Organizations (PSOs) revolve around people. They’re always on the lookout for new tools to help employees perform at …
Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success
Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but …