In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that …
What Does Google Chrome’s New “Auto-Annoying-Ad-Blocker” Mean For You?
You’re probably already aware that on February 15th Google plans to release a new version of Chrome that will feature …
How to Pick the Right CRM: 3 Key Ingredients
Few CRMs meet expectations. According to Gartner Group, 55% of CRM projects fail to produce results. The most effective CRM systems …
How To Avoid Being ‘First Down’: Lessons To Learn From Super Bowl LII
The Philadelphia Eagles may still be reveling in their victory over the New England Patriots in Sunday’s historic Super Bowl …
This Is the Key Difference Between Your Star Reps and the Rest of Your Team
Great conversations. That’s what differentiates your top sales reps from everyone else on the team. Sceptical? Let’s take a look …
Mobile CDN: What Is It and Why Is It Essential for Mobile Apps?
Mobile apps are turning out to be more popular among users than websites. In 2016, usage of mobile apps exceeded …
Voice of the Customer Program, An Alternative to Focus Groups
Businesses invest money and time on outside market research firms that bring together focus groups for product testing. The resulting …
8 Proven Strategies to Make Video Marketing Successful for Your Small Business
Every day, people watch billions of videos. TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion …
Talk to People, Not Numbers: How Email Personalization Can Turn a Cold Lead Warm
Our inboxes are constantly flooded with sales pitches. Attend a single conference and you find yourself weeding through a slug …
Context Is King: The Rise of Contextual Advertising in 2018
One of the biggest challenges for both publishers and brands today is capturing the attention of users without disrupting …
5 Mistakes That Can Be Disastrous to Your B2B Sales and Leads
B2B trading is a well-known model, especially for people working in the field of business and marketing. However, as time …
How NOT to Handle a Collaboration Request When it Comes to Influencer Marketing
In the world of PR and social media, pitching is a common tactic that is used across the board. If …
A Marketer’s Guide to Smarter Data Storage: Is Your Customer Data a Gold Mine or a Time Bomb?
We’re living in a golden age of data. Not only can you know how many people visited your site yesterday, …
How Natural Language Processing Is Shaping The Future of Communication
Our inboxes are overflowing with emails. On average, we send and receive a staggering 115 emails every day. Due to …
How to Boost Push Notification Engagement with Mobile App Deep Linking
Deep links are becoming an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app …
When it Comes to Ad Blocking, Personalization is the New Scale
While the debate over ad blocking has long centered on the struggle between publishers and ad blockers about the ability …
Why Local Search Is the Real Winner on Super Bowl Sunday
The Super Bowl is the biggest sporting event of the year – last year, 111.3 million viewers tuned in, making …
If A Picture’s Worth a Thousand Words, Then Visual, Interactive Content Is Priceless
In recent years, traditional display ads have become less popular in favor of newer formats like native and digital video. …
Fast Forward Your Video Content Strategy in 2018
Consumers in Asia-Pacific are avid video watchers. On average, they’re spending some 100 minutes a day consuming online video content, …
Getting Promo Codes Right
Justin is buying a pair of sneakers online. He gets to the checkout page and sees a coupon code box …