There is no denying that customer data platforms (CDPs) are increasingly popular among more and more companies. In fact, recent …
The Funnel Isn’t a Funnel: Embracing the Way Businesses Buy and the Changing Role of B2B Sales
For most B2B companies, the sales process and funnel has not changed much in the past few decades. Sure, there …
How Marketers Can Ensure their Brands get a Bigger Piece of the Holiday Pie
‘Tis the season for holiday shopping! With Black Friday right around the corner, marketers are already setting their strategies for …
The Evolving Role of the CMO: Digital Tools and Data-Driven Decisions
Chief Marketing Officers (CMOs) have traditionally overseen communications, brand management, advertising and campaigns – and they still do. However, ongoing …
Not All AI Is Created Equal: Five Things to Consider When Building, Deploying and Testing Your Conversational AI Chatbot
Whether or not you realize it, AI has taken a powerful hold on the way people communicate with businesses. 85 …
Bringing Collaboration to the Midmarket
Content collaboration remains a relatively new process following the advent of cloud computing and storage. While for years, we have …
The Backlash-Proof Guide to Briefing Influencers
After another high-profile Instagram ASA ban, brands must learn to brief clearly and play by the rules to avoid grief …
Consumer Targeting: Using Purchasing Intent to Close the Deal
Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this …
The Top 5 “Recipes” That Give AI Projects a Higher Likelihood of Success
For artificial intelligence (AI) to enjoy continued success and uninterrupted investment, it should be less academic and more practical, less …
Three Tips for New CMOs Navigating the Digital Age
Everything I read states that the average lifespan of a CMO is anywhere between 2.5 to 3.5 years. As a …
Looking for a Quick AI Solution? A.C.T. Now!
AI is already changing the world. As consumers, we encounter AI every day, from customer service chatbots to smart Netflix …
Addressing the Future of Digital Media
The Journey to Making Digital Media a People-Based Advertising Marketplace by John Lee & Michael Connolly People-based advertising has been …
How Digital Technology Can Make a Sales Manager Ridiculously Successful
Many Outbound Sales Teams Have yet to Realize the Greatly Untapped Potential of Digital Omnichannel Technology Jane, an inside sales …
Don’t Be a Content Zombie: 4 Tips for Branded Halloween Videos
With Halloween around the corner, it’s crunch time for brands to capitalize on the billions of dollars that consumers spend …
Fortnite Beats Another Boss, The Android Store, On Way To Mobile Esports
Fortnite has conquered the game world since its launch last fall. Now it’s taking on the mobile app-store business, at …
Breaking Down Video Operations Silos with VidOps
We all know silos in business are bad. Disconnected teams, data that is never shared, and increasingly complex technology stacks …
Is Omnichannel Sales Killing the Need for Sales Reps?
Enterprises have been eagerly deploying new digital sales technology for more than a decade. Customers can now purchase on websites, …
Is Voice Commerce the Demise of the Screen?
The voice assistants are coming and there is nothing you can do about it. Trust me, the genie is out …
How to Stand Out in the Inbox During Seasonal Events
While working at his previous email marketing business, Mike recognized the challenge of data aggregation in the e-commerce space, launching …
CPQ: A Foundational Component of Digital Experience Platforms
In the 1990s, SAP campaigned for businesses to embrace enterprise resource planning systems to integrate and automate essential business processes. …