The travel industry is a competitive playing field and a massive part of the global economy, and nowhere is that clearer than in the digital market. Finding the perfect destination or…
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All stories are local. And as it turns out, all advertising campaigns should be too. An insightful piece by Katz Media’s Stacey Shulman, 'Let Localism Put You into Context', argues we…
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Let’s face it: designing an app is difficult. But, what is more, difficult is to gain user adoption for your app. If your company already has an app or is planning to launch one…
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In-vehicle marketing and services platforms have created a completely new media channel, allowing brands to reach consumers in their vehicles. Here’s a look at this new technology, and…
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More than ever, consumers demand a fast, seamless and flexible shopping experience. They want to maintain their preferences across all channels—web, mobile, and within a physical store…
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As marketers, we get disappointed and frustrated whenever we launch a campaign that does not really succeed. Most of the time we get emails bouncing back into our inboxes, or worst, we…
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Instagram is the current ruler in the kingdom of Social Media. If you have any doubts about it, check out the numbers behind this social giant: this network currently has 1 billion…
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With the growth of Business Intelligence (BI) and Analytics, dashboards are now pervasive and considered commonplace in the modern enterprise. We see them visualizing information for…
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Do you feel the need to become more organized and productive? Are you spending your day in some dizzy activity and then think why you haven't accomplished much? Well, then you strongly…
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This article is co-authored by Julien Rio and Cédric Blum Agents are the heartbeats of contact centers and Customer Service departments: the quality of Customer Service and…
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All marketers know that 1 to 1 personalization, today’s holy grail of marketing, starts with data. But actually achieving personalization is another story. It’s common to start out…
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Speaking the language of a target audience is key to market penetration and success. A new batch of Translation and Localization tools automates the process and expedites penetration…
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More people than ever are cutting the cord—53 million to be exact—with another 16.8 million considering it over the next three months, according to new research from Resonate’s customer…
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Two of Scandinavia’s leading financial institutions have very different strategies for their conversational AI-powered customer service but with one unifying element at the core: human…
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Over fifty percent of consumers say they delete at least half of all brand marketing emails in their inboxes without ever opening them. Even if they don’t delete the email, there is no…
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It’s no secret that AdTech needs a serious update. Advertisers already hold more data than they often know what to do with, and an estimated $19 billion in ad dollars is lost each year…
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Imagine this: A person visits a shopping website 'A'. 'A' has a great product that ticks all the right boxes for him, but he does not know it, for technical reasons. He then visits the…
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A content management system (CMS) is a great tool for almost every business. It allows for easy updates, quick access to content, organizing a blog and much more. From Squarespace to…
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People who want food delivered to the comfort of their homes are increasingly turning online to places like Uber Eats and GrubHub. Without owning a single car or restaurant, these two…
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Marketing Strategies keep evolving with time. Marketers today are well aware that it’s easier and cheaper to retain existing customers than to acquire new ones, and yet research has…
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