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  • Page 34
Guest Authors

It’s Time for AdTech to Get Serious About Data Quality

Olivier Wellmann Nov 5, 2019 0
Everyone in tech is talking about Big Data. Recent decades have seen an enormous shift from data scarcity to overabundance, in which data sets have become impossibly large for humans…
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Guest Authors

Turn Small Business Saturday Traffic into Future Sales: Five Ways the Right CRM Can Help

John Oechsle Nov 5, 2019 0
The holidays are just around the corner and for many small or mid-sized businesses (SMBs) that means the potential for big sales. Small Business Saturday (held the day after Black…
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Guest Authors

Using AI and Personalization to Provide a Complete Brand Experience

Colin Peter O´Riordan Nov 5, 2019 0
These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an individual when sent special offers. With this statistic in…
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Guest Authors

Employee CX Trends: Using Software to Improve Employee Onboarding

Adam Reynolds Nov 5, 2019 0
Starting a new employee is always going to be a daunting step, both for the new recruit and for the recruiter. They say the first few weeks are often the toughest because your employees…
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Guest Authors

Synchronization Is Key to Maximizing Marketing Data ROI

Mike Christopher Nov 5, 2019 0
Data has forever changed the business world and the metrics by which employee performance at every level of the organization is measured. Given the explosion in consumer data, CMOs and…
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Guest Authors

Why Brands (Big and Small) Are Flocking to Marketing Consultants. Hint: It’s More Than Just the…

Chris Toy Nov 4, 2019 0
The downside of having an Advertising or Marketing agency, even a high performing one, has been covered endlessly. Companies hire agencies for convenience and speed of acquiring…
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Guest Authors

Why Brands Need to Own Their Technology and Data Assets

Clint Tasset Nov 4, 2019 0
As the media landscape continually changes and new privacy laws are introduced, understanding and taking action on your brand’s data is more important than ever. But when it comes to…
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Guest Authors

Optimizing Loyalty Communications: Finding a Partner with Technology and Convenience Retail…

Brandon Logsdon Nov 4, 2019 0
A loyalty program is a powerful tool in today’s highly competitive convenience retail market, and that’s why an overwhelming majority of C-stores in the United States offer a program.…
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Guest Authors

To TikTok or Not to TikTok, That Is the Question

Dan Levin Nov 4, 2019 0
As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar worry is starting to brew among marketers — the same worry that…
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Guest Authors

10 Reasons to Ditch Your Old Office Phone Systems

Jyoti Saini Nov 3, 2019 0
Traditional landline phones have been our comrade in thick and thin, for centuries. It was admittedly one of the greatest human-made inventions in the books of history whose…
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Guest Authors

Debunking the Most Common Myths Around AI in Marketing Before 2020 Arrives

Igor Volzhanin Nov 1, 2019 0
In today’s world, it’s almost impossible to avoid Artificial Intelligence (AI). From daily interactions with voice assistants and smartphones, to the content recommended to you by media…
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Guest Authors

Use Data and Customer Experience to Make Your B2B Brand a Hit

Krish Sailam Nov 1, 2019 0
All great brands have one thing in common: By reducing friction, they increase their customer’s velocity. And this is as true for B2B brands as it is for consumer brands. By now most…
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Guest Authors

Top 5 Best CRM Software Tools in Abu Dhabi, Dubai for 2020

Vinod Reddy Nov 1, 2019 0
Let’s start with some background info on what is CRM (customer relationship management). This software enables businesses to build closer customer relationships and enhance Retention…
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Guest Authors

Best Practice, Transparency, and Measurement to Define Digital OOH In 2020

Ben Putland Oct 31, 2019 0
2019 delivered a great deal of progress in the way of industry standardization, measurement, and transparency for digital OOH. It started with wide-scale industry collaboration and the…
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Guest Authors

Creativity Without Data Is a Shot in the Dark

Alexander Igelsböck Oct 31, 2019 0
Data and Creativity are often seen as conflicting concepts in the Marketing world; with a feeling that over-reliance on technology and data insight is inhibiting uniquely human inputs…
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Guest Authors

Business Leaders May Recognize the Importance of Using Voice Data for AI but Many Lack AI-Ready…

Richard Stevenson Oct 31, 2019 0
There is no doubt of the ever-increasing role that AI will play in driving valuable business outcomes, with more use cases for AI than ever before and the benefits of adopting a…
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Guest Authors

Company Growth Factors in 2019: Why Email Marketing is Important

Emily Andrews Oct 31, 2019 0
What Marketing tools are you using to grow your business? If you're not using email, you're missing out on a lot. Contrary to popular belief, Email Marketing is NOT dead. Many companies…
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Guest Authors

Efficient Ways the AI Will Boost Your E-Commerce Sales

Jacob Wilson Oct 31, 2019 0
Modern technology continues to reshape how businesses operate these days. When it comes to eCommerce stores, technology is one of their main advantages. This is especially true due to…
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Guest Authors

Three Reasons to Start Planning Your Christmas Marketing Campaign Now

Aaron Brooks Oct 31, 2019 0
For many retailers, the upcoming festive season is the most lucrative time in their Marketing calendars. Not only are consumers busy shopping for Christmas gifts and decorations, but…
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Guest Authors

Creating a Targeted Campaign Using Video

MEME Video Oct 31, 2019 1
Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start entertaining them. Something along the lines of getting back home from…
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