Like most things these days, marketing is both an art and a science. With the rise of modern technology, though, …
How to Get the Attention Economy to Really Notice You
When you ponder what moves the digital landscape and all its players, typically the following comes to mind: who’s spending …
6 Steps To Creating A Video Marketing Strategy That Works
Video creation has long been for big brands and companies with a massive budget. But now every entrepreneur and small …
How Can Your Team Avoid Marketing App Overload?
Most mobile and web applications were developed to make the lives of marketing teams easier. The cruel irony of the …
How Technology Is Giving the Hospitality Industry a Much-Needed Boost in Today’s Digital Age
From Artificial Intelligence (AI) to Machine Learning algorithms, technology is revolutionizing every aspect of business today, significantly increasing efficiency and …
Are Small and Local Businesses Ready for Voice Search?
Brands and retailers are finding new methods of reaching consumers every day, and recently, voice search has been at the …
Why Buy Data When You Can Generate Your Own?
Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. The digital marketing industry …
Engaging Millennials Beyond Financial Milestones
Another Tax Day has come and gone. For some, April 17 loomed large. Its passing was met with relief. For …
How App Science Will Lead to Better Predictive AI
Every company wants to be able to predict the behavior of its customers, both to ensure the efficacy of their …
Blockchain in Advertising: The Implications for Every Player in the System
Today’s digital advertising industry faces many challenges, ranging from fraud and lack of transparency to antiquated payment models. Such challenges …
Commit Your Company to CX Improvements in 2018
Among 2017’s many lessons, one of the biggest is that customer-centric business models are here to stay, but only when …
The New Marketing: Don’t Be Afraid to Catch Feels
Imagine you could boost sales from your most satisfied customers by 52%. No need for pushy up-selling or elaborate cross-selling …
If AI is Going to Make You a Better Marketer, You Need to Know These Four Things
“Artificial Intelligence”, or AI, is becoming ever more integrated into our everyday lives, but many professionals remain in the dark …
Top 3 Tips for Attracting New Customers and Retaining Existing Fans During a Rebranding
Although many of today’s marketers weren’t even born when it happened, the New Coke rollout in 1985 remains the cautionary …
Top 5 Things to Know About Your B2B Prospects
Do you know where your prospects are? More importantly, do you know what they’re doing and what they want from …
The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage
I once heard an honest marketer say he would rather stand in a cold shower tearing up $100 bills than …
Three Components of a Data-Driven, Future-Focused Customer Engagement Strategy
In a data-driven economy, marketers look to customer engagement to improve their brand’s market share. Marketing technology solutions figure prominently …
Will AI Really Be The Death Of Human Intelligence?
Since AI became a topic of considerable study in the 1960s, it has suffered from a multitude of false hopes. …
GDPR Compliance Isn’t the End of the World for Your B2B Marketing
Probably no IT-related deadline since Y2K has loomed as large as the impending implementation of the GDPR, the relatively benign-sounding …
The Ad Exchange’s Place in a First-Price World
Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was …