AI and Machine learning are powering Programmatic Influencer Marketing There is nothing more 'now' than influencer marketing. And yet, it seems to live in the past. No pricing…
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Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising as soon as they can. A quarter of the U.S. internet users block ads completely.…
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In this hyper-shareable Social Media-driven world, people voraciously search for answers to seemingly innocuous questions. What breed of dog are you? What color is your personality? And…
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Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM…
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The digital age has been both a blessing and a curse for marketers, particularly those in healthcare marketing. With the average American adult now spending more than 11 hours per day,…
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Start-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes brand building and taking a product to market –…
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If there is anything every business leader in the world can agree on – let's face it, there's not a lot – it is that Artificial Intelligence (AI) is about to have an indescribable…
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The modern marvel of Martech stack has brought us better insight, targeting, timing and reach. In many ways, the advent of Marketing Technology has facilitated tighter campaign…
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While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big…
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For many organizations, there was an immense frenzy in the lead-up to the GDPR. There was panic surrounding consent messaging requirements, trepidation at the thought of entire customer…
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Recent retail results have seen many consumers reluctant to spend. For an industry that continues to go through immense change, new figures have shown signs of consumers’ purse strings…
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GDPR may still cause heart palpitations to the marketers who, at this time last year, were scrambling to make the deadline. One year later the question begs to be asked: did GDPR…
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One of the most important factors in gaining new customers is what others think of us. Most consumers, before buying a product or hiring a service, will read the opinions and reviews of…
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The creation of ad servers more than 20 years ago revolutionized our relationship with the internet. As the web expanded at an astronomical speed, publishers discovered new ways of…
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Did you know? Neuromarketing is the key. About 95% of consumer decisions are made non-consciously, and emotional campaigns are more than twice as likely to generate a very high ROI.…
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A year ago, on 25 May 2018, the General Data Protection Regulation (GDPR) law became enforceable. Across many industries, CISOs and senior management worried that the GDPR’s “least data…
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For the past few decades, the enterprise’s view on data has been clear: focus on Data Excellence when you collect, store, analyze and activate as much of it as possible. Marketers have…
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Until now, events have been notoriously tricky to measure and until recently, marketers didn’t have the ability to track their event program from end to end. But this is all changing…
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Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after all, between simply collecting dots and actually…
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General Data Protection Regulation (GDPR) laws went into effect across Europe in May, 2018. Put into place by the European Union, GDPR is a complex set of rules that have reshaped data…
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