Of the many lessons we learned in 2018, one, in particular, is abundantly clear: we can no longer advertise at …
The Privacy Paradox and the Marketer’s Dilemma
2018 was a never-ending stream of privacy scandals, data breaches, and tech backlash. If you’re a marketer in tech, privacy …
Trust in Ad-Supported Internet is Eroding
Fake news, digital ad fraud and data privacy are pressing issues threatening the trust and confidence in an ad-supported internet. …
Fighting the Instagram Authenticity Battle in Influencer Marketing
When effective campaigns rely so heavily on the trust of audiences, it is the responsibility of both the influencer and …
2019: The Year AdTech Will Drive a Content Delivery Overhaul
A lot of great original content never reaches consumers. From budding filmmakers who cannot find a distributor for their documentaries …
Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization
Content. It’s a blessing and a curse. Content is at the core of marketing technology and so many other areas …
The Future of Customer Experience, and What 2019 Has in Store
Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget …
Performance Marketing Goes Social
It’s no secret that Performance Marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement …
How Can App Developers Maximize Their App’s Revenue?
There has been a fundamental shift in the way users consume content today. Mobile users have gradually moved away from …
Why It’s Important to Take Control of Your Data in Today’s Marketing
Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that …
Data for Good Gains Steam And Other Predictions
Looking back at what happened in marketing in 2018, we think of countless data blunders and the shake up of …
Six Skills Every Digital Marketing Team Needs for 2019
Time flies, technology moves even faster. Scott Brinker’s annual Marketing Technology Landscape super graphic now displays more than 6,800 marketing …
Context and Data is King
“People will sit up and take notice of you if you will sit up and take notice of what makes …
Five Things We Learned About Cyber Weekend Ads in 2018
Cyber Weekend has become a huge phenomenon for consumers in the UK over the past four years, with more and …
What Will Drive the AdTech Conversation in 2019?
Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year …
Improving Contact Centre CX: Eight Predictions for 2019
Contact centres are going through their biggest changes in decades. Instead of calling a company for support with every issue, …
YouTube’s Influencer Marketing Phenomenon
Ever wonder what exactly it is that your kids are so fascinated by when spending hours on YouTube? It’s likely …
Shareability, Traffic and Goals: The Real Key to Killer Content
Let’s be honest. There’s already tons of content about content. If you Google “creating killer content” (yes, with quotes), you’ll …
How AI will Change the Game for Influencer Marketing
The rise of inauthentic social media stars has made it increasingly more challenging for brands to run effective influencer campaigns …
4 Ways to Improve Customer Engagement Across All Channels
No matter what industry you’re in, you likely have this problem: capturing your audience’s attention for more than a few …