In 2013, bestselling author Michael Simmons interviewed Ronald Burt, one of the world’s top network scientists. He asked him about …
Here is What’s Wrong With CRM
There’s a fundamental problem with Customer Relationship Management (CRM) platforms and it starts with the name. CRMs are built with …
How Can Companies Deliver Amazing Customer Experience: Four Big Ideas from Adobe Summit 2018
Big conferences are fascinating. Premier events such as Adobe Summit evolve over time, growing in size and morphing to respond …
As Ad Blockers Take a Bite Out of Cookie-Based Ad Revenue, Opinion-Based Targeting Turns Consumers into Advertising Tastemakers
The great strength – and biggest weakness – of cookie-fueled ad targeting is that demand side ad platforms don’t know …
Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving into the 21st Century… Are You?
Innovations in martech and agency offerings can orchestrate campaigns across the brand-to-local value chain that connect brands to local partners, …
The Great Bot Battle: Chatbots Vs Live Chat
Chatbots Are A Contact Center Industry Buzzword. In Fact, If This Was A Bingo Game, Chatbot Would Be The Winning …
How the GDPR Affects American Retailers like Whole Foods and Amazon, and What Businesses Can do to Mitigate Their Risk
The General Data Protection Regulation (“GDPR”) continues to be an important topic of conversation for US companies. Since its inception, …
How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business
Every year, new advancements in the technology space have assisted businesses by creating new opportunities for customer outreach. One of …
Are You Pinterested Yet? User-Generated-Content Is Going to Transform Online Advertising
Given the recent news that Pinterest has hired its first COO as part of its plans to launch a public …
What We Learned from Our I-COM Blockchain Review
Blockchain is perhaps the era’s favorite new invention. This simple, programmatic solution creates trust among anonymous market players. This new …
How Handwritten Notes Can Boost the Effectiveness of Omnichannel Marketing Campaigns
Consumers today are being inundated with multichannel marketing schemes from all sides. And with the rise of digital marketing, they …
What Blockchain Means for Marketers
Unless you’ve been traveling in outer space, you have heard of cryptocurrency and blockchain. Stories about cryptocurrency and blockchain, the …
Have Facebook and Google Done Enough to Restore Advertiser Trust?
Amid mounting concerns surrounding brand safety, transparency in advertising, and the responsible use of consumer data, marketers are rethinking the …
You Can’t Spell Digital Transformation Without CDP
The impact of digital disruption on the business world isn’t a new story. If anything, it’s been talked about so …
Six Ways CMOs Can Keep Pace with Technology Innovation
Marketers have been leveraging technology for years. But the growing number of adtech and martech solutions available to CMOs has …
GDPR: Developing a Proportionate Response
GDPR: Developing a proportionate response The ticking of the GDPR clock is getting louder, and eye-watering fines for non-compliance have …
Is January 1 Really the “Black Friday” of Fitness?
The more we learn about how consumers are using mobile devices, the more we see that marketing in some industries …
The State Of Play With OTT Sports Streaming
The starting whistle has blown, the spectators are watching eagerly, and a major metaphorical match has just kicked off in …
SXSW: Mobile Video, YouTube, Facebook – 3 Data-Driven Takeaways
Though its overall influence has waned over the years, SXSW still spotlights some of the biggest trends and challenges in …
How AI is Driving a New Era of TV Advertising
In 2007, I was as an Assistant Media Buyer purchasing local television spots for General Motors in a few markets …