Predicted to cost brands $16.4 billion last year alone, ad fraud is a growing challenge that a marketer can no …
The Essential Audience Fidelity Framework for Search Marketing Success
In late 2015, Google first announced the rollout of Google Customer Match, giving advertisers the ability to target their known, …
28 Ways Artificial Intelligence Will Affect Your Business and Life in 2018
Like it or not, the machines are claiming new territory. And by “machines” I mean artificial intelligence (AI). Our business …
Five Best Practices for Successful People-Based Marketing
The CMO of Acxiom Explains How The Most Modern People-Based Marketing Platform Uses Datapoints From Multiple Channels to Break Down …
How Marketers Can Optimize $682 Billion in Expected Spend in 2018
As we rapidly enter the start of 2018, mobile transactions are expected to surpass record numbers set this year. With …
FOGAF and Breaking the Dataopoly: Publishers Need to Collaborate to Break Free From the Platforms
San Francisco is known as the foggy city and in Silicon Valley, publishers and enterprise marketers are being consumed by …
Five Key Trends for Programmatic Advertising in 2018
If 2017 was the year of debate in digital advertising, 2018 needs to be the year of action. The industry has expressed its strong …
Nine Killer Ways to Market Your Tech Startup
Hot new tech startups don’t sell themselves. Sure, we like to think that sites like Facebook and Google were set …
Eight Ways AI Will Be Used In Marketing In 2018
In 2018, AI (Artificial Intelligence) will be at the forefront of major developments in marketing. As this emerging technology becomes …
Top Mobile Marketing Trends and Influencers to Watch for 2018
Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are …
Programmatic Clean-Up on Brand Safety: It’s Just a Conscious Process
Programmatic ad buying declined in the first quarter of this year, which comes as no surprise after its reputation was blighted by …
Inside the One-Two Punch Video Posting Strategy
When it comes to posting videos, timing is everything. Should a marketer plan posting times by observing regular patterns of …
Blockchain Will Transform the Global Economy. But What Will it Mean for Advertisers?
When most people hear blockchain, they think Bitcoin—one of the world’s first digital currencies. But while Bitcoin has yet to …
Tweet Your Way to Success: A Guide to Social Media Marketing & Strategic Thinking
Managing a Twitter, Facebook, LinkedIn or Instagram page is a more simplistic piece of implementing a marketing strategy – right? …
4 Emerging Adtech Trends to Watch in 2018
There is no question that Ad Tech is poised for unprecedented growth in the next two years. In 2020, global …
Top 5 Cloud Services Predictions 2018
Karl Roe, VP Services & Cloud Solutions at Nuvias, Takes a Look at What’s in Store for Organizations Using the Cloud …
Sales Performance Gap: The #1 Reason VPs of Sales Miss Their Revenue Targets
Maybe your first thought was a dearth of decent leads. Or, general all-around inefficiency or ineffectiveness. Think again. The key …
The Importance of Marketing and Sales Alignment
Every successful business knows the importance of marketing and branding, but sometimes those principals get pushed to the wayside when …
3 Innovations Driving Out-of-Home in 2018
In 2017, it was for the seventh year in a row out-of-home (OOH) advertising has seen growth. It’s time to …
2018 – THE NEED FOR SPEED
It doesn’t matter which way you look at martech in 2018, it’s going to be about SPEED. As more solution …