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  • Page 36
Guest Authors

Why It’s Time to Open up to Consumers About Where Their Data Goes

Finn Raben Oct 28, 2019 0
Many companies collect data from their customers without giving away much about what they want to use it for, or why. But new research suggests such secrecy comes at a cost In…
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Guest Authors

Follow The Disney Principle: Move From Brand Safety to Consumer Trust

Jed Hartman Oct 27, 2019 0
At a recent panel about brand safety, Lisa Valentino EVP, Client & Brand Solutions at Disney provided some great insight about her company’s approach to brand safety; they think…
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Guest Authors

Consistency is Key to Customer Experience

Chris Hauca Oct 25, 2019 0
In the pre-digital era, customer experience was fairly linear. Customers would enter a store, chat face-to-face with the clerk, perhaps ask a few questions then make their purchase. If…
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Guest Authors

Why B2B Brands Need Customer Reviews and Omnichannel Engagement

Bonnie Moss Oct 25, 2019 0
Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. Now they’re becoming important for B2B companies,…
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Guest Authors

Augmented Analytics Is Vital to Modern Customer Acquisition

Alon Tvina Oct 25, 2019 0
Nothing is more exciting in the arena of Data Analytics than the possibilities of Augmented Analytics. Also referred to as “AI-driven analytics,” their potential to be a game-changing…
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Guest Authors

Usage Insights: The 3 Keys to Software Monetization Innovation

Matthew Dunkley Oct 25, 2019 0
INNOVATION - That’s a watchword for software suppliers and IoT companies. In the process of developing meaningful products, one particular aspect must be evaluated: how software is…
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Guest Authors

Marketing’s Diversity Equity, and Inclusion Playbook

Kety Esquivel Oct 24, 2019 0
Intersectional gender parity within the tech industry has not been a priority, not with how business leaders are operating today. According to the World Economic Forum’s annual Global…
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Guest Authors

How to Prime Your Content for Shoppable Social Ads

Marcel Hollerbach Oct 24, 2019 0
In March, Instagram unveiled its in-app checkout experience, which allows users to shop without even leaving the platform. And it’s not alone - other major players are making moves to…
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Guest Authors

How Do You Solve a Problem like EMEA Demand Generation?

Judith Niederschelp Oct 24, 2019 0
Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, translation services are useful, but they can only take you so…
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Guest Authors

Top 10 Custom Software Development Companies in Dubai

Vinod Reddy Oct 24, 2019 0
Software development has become one of the most important needs for enterprises and businesses in today’s digital world. Companies rely heavily on many software that helps them reduce…
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Guest Authors

Top Tips on How to Build Brand Loyalty by Being Data Transparent

Finn Raben Oct 24, 2019 0
Consumers say they want companies to be much more transparent about the way they use personal and location data. But how can brands put this into practice? Consumers are sharing more…
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Guest Authors

How to Successfully Integrate Apple Pay into Your iOS App?

Dmitry Harmashev Oct 24, 2019 0
Setting up a payment gateway for your mobile app represents the most important thing as long as you’re planning to sell things. If the process is inconvenient and the page takes too…
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Guest Authors

How VoIP System can be Used to Improve Your Marketing Strategy

Sam O'Brien Oct 23, 2019 8
VoIP (Voice Over Internet Protocol) is a technology with a rapidly rising stock. In the UK alone, over three million businesses subscribe to a VoIP system. In the last few years, Sales…
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Guest Authors

How AI and Data Analytics Improves Your Customer Experience

Cris Kuehl Oct 23, 2019 0
With nearly half of consumers reporting they would pay a higher price for a product in exchange for better customer experience (CX), there’s no understating the importance of driving…
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Guest Authors

Business Leaders to Yield Better Results with Oracle DB Business Intelligence

Armando Lovell Oct 23, 2019 0
A typical business leader is not simply an entrepreneur, but someone who is more confident, intelligent, and inventive to perform insightful business leading. An ideal business leader…
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Customer Data Platforms

Suffering from CDP Sensory Overload? Here are 7 Things to Do Before You Invest

Juan Mendoza Oct 23, 2019 0
Customer Data Platforms (CDPs) are everywhere. The new ‘darling’ of the MarTech stack. The promise of finally being able to unify data, stitch digital identities and build audiences for…
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Guest Authors

5 Things That Will Immediately Enhance Your Visitors Experience

Chanakya Kyatham Oct 23, 2019 0
Being social is a human trait. Whether it’s your home or place of work, you will always want to make sure that your visitors are comfortable and have the best experience. Be it the…
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Guest Authors

Three Secrets To Winning New Business

John Livesay Oct 23, 2019 0
Many times prospective new clients have narrowed their choices to three finalists and invite all three firms in for a one-hour presentation to pitch why they’re the best choice.…
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Content Management

4 SEO Hacks for SaaS Inbound Marketing

Chintan Jain Oct 23, 2019 0
When we launched Kissflow for procurement teams last fall, we faced the same problem every other SEO Analyst faces: how do we grow our organic visitors? The obvious answer was content.…
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Guest Authors

E-Commerce Marketing Strategies: For 2019 and Beyond

Jason Finkelstein Oct 23, 2019 1
“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to…
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