Many companies collect data from their customers without giving away much about what they want to use it for, or why. But new research suggests such secrecy comes at a cost In…
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At a recent panel about brand safety, Lisa Valentino EVP, Client & Brand Solutions at Disney provided some great insight about her company’s approach to brand safety; they think…
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In the pre-digital era, customer experience was fairly linear. Customers would enter a store, chat face-to-face with the clerk, perhaps ask a few questions then make their purchase. If…
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Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. Now they’re becoming important for B2B companies,…
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Nothing is more exciting in the arena of Data Analytics than the possibilities of Augmented Analytics. Also referred to as “AI-driven analytics,” their potential to be a game-changing…
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INNOVATION - That’s a watchword for software suppliers and IoT companies. In the process of developing meaningful products, one particular aspect must be evaluated: how software is…
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Intersectional gender parity within the tech industry has not been a priority, not with how business leaders are operating today. According to the World Economic Forum’s annual Global…
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In March, Instagram unveiled its in-app checkout experience, which allows users to shop without even leaving the platform. And it’s not alone - other major players are making moves to…
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Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, translation services are useful, but they can only take you so…
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Software development has become one of the most important needs for enterprises and businesses in today’s digital world. Companies rely heavily on many software that helps them reduce…
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Consumers say they want companies to be much more transparent about the way they use personal and location data. But how can brands put this into practice? Consumers are sharing more…
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Setting up a payment gateway for your mobile app represents the most important thing as long as you’re planning to sell things. If the process is inconvenient and the page takes too…
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VoIP (Voice Over Internet Protocol) is a technology with a rapidly rising stock. In the UK alone, over three million businesses subscribe to a VoIP system. In the last few years, Sales…
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With nearly half of consumers reporting they would pay a higher price for a product in exchange for better customer experience (CX), there’s no understating the importance of driving…
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A typical business leader is not simply an entrepreneur, but someone who is more confident, intelligent, and inventive to perform insightful business leading. An ideal business leader…
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Customer Data Platforms (CDPs) are everywhere. The new ‘darling’ of the MarTech stack. The promise of finally being able to unify data, stitch digital identities and build audiences for…
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Being social is a human trait. Whether it’s your home or place of work, you will always want to make sure that your visitors are comfortable and have the best experience. Be it the…
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Many times prospective new clients have narrowed their choices to three finalists and invite all three firms in for a one-hour presentation to pitch why they’re the best choice.…
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When we launched Kissflow for procurement teams last fall, we faced the same problem every other SEO Analyst faces: how do we grow our organic visitors? The obvious answer was content.…
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“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to…
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