At Hitachi Vantara, our marketing team is over 250 strong and equipped with a significant budget that sprawls across the globe. One of our biggest challenges is ensuring that we…
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Customers expect a frictionless experience across all touchpoints, and if a brand cannot deliver such an customer experience they will go elsewhere. If a customer begins a service…
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If you’re debating where to place your marketing, here’s what you need to consider. If you’re keeping tabs on how major brands are working their marketing, you probably haven’t missed…
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There is no doubt that a battle between tracking solutions and anti-tracking algorithms is ongoing. Even though cookies are very useful for online retailers, we live in a world where…
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This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the health of the region’s Digital Advertising market in 2018.…
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After years of being written off as dead, email is having a renaissance, becoming one of the best “new” channels for audience engagement for brands and publishers. And it’s easy to see…
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Social media has continued to become the hotbed of all global activities. It has everyone from celebrities to politicians, professional gamers to businessmen, and everybody else…
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Affiliates and influencers are like athletes. At the end of the day, it’s all about how much they won (clicks and conversions) and if they were paid for their effort. The challenge for…
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While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction as a viable marketing tool – for any size business. One of the chief…
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Today the public sees AI (Artificial Intelligence) as a technical solution, but AI’s biggest problems are not technical, they're the design and behavioral issues. “There is nothing…
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We are aware of how Artificial Intelligence has created a buzz across the globe in different business verticals. AI programs and services are helping to transform from data collection…
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It should come as no surprise that Artificial Intelligence (AI) is being applied to almost every use and application of data imaginable. The sheer fact is there’s so much data at our…
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When the relationships between brands and partners are strong, partner marketing can be one of the most powerful and efficient business channels. Unfortunately, these relationships are…
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Right now, web designers and the developers have the power in their hands to help the differently disabled users to navigate through websites by using the CSS for controlling visual…
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The first digital short text was over 25 years ago. Neil Papworth who was a Developer sent a message as “Merry Christmas” to the Vodafone director Richard Jarvis. This simple message is…
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I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, the beat, and becomes an earworm before you know it. Though jamming to Lil Nas X or the…
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Did you know that you can increase landing page conversions by up to 80% with the use of a video? Did you know that Email Marketing campaigns using videos can increase open rates by up…
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While Audio Advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big…
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Make your customers happy and deliver value in your Email Marketing. Makes sense, right? Customer-centric emails that make them happy recipients of your marketing, it's a win-win. Only…
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When it comes to shopping and buying, the Millennial generation appears to play by its own rules. And businesses that fail to understand the Millennial mindset are destined to fall…
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