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    • MarTech Interview Series
      • MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared
        MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared
      • MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor
        MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor
      • MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
        MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
      • MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
      • MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
        MarTech Interview with David Turner, CMO at Sidetrade
    • Tech Bytes
      • Prediction Series 2019: Interview with Daniel Incandela, CMO at Conga
        Prediction Series 2019: Interview with Daniel Incandela, CMO at Conga
      • TechBytes with c, Digital Executive, Growth Strategist and Revenue Leader at DoubleVerify
        TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify
      • TechBytes with Pedro Arellano, VP of Product Marketing at Looker
        TechBytes with Pedro Arellano, VP of Product Marketing at Looker
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • How Marketing Automation and AI Are Transforming Customer Journey Stages
        How Marketing Automation and AI Are Transforming Customer Journey Stages
      • Turning Influencer Marketing into a Major Media Channel: How To
        Turning Influencer Marketing into a Major Media Channel
      • Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
      • Best PPC Strategies for Your Ecommerce Website
        Best PPC Strategies for Your E-commerce Website
      • Can Positive Charity Ads Have More Impact?
        Can Positive Charity Ads Have More Impact?
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • 5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
        5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
  • MarTech Radar
    • MarTech RADAR
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Guest Authors

AI Must Support Customer Experience Outcomes, Not Just Processes
Guest Authors

AI Must Support Customer Experience Outcomes, Not Just Processes

Artificial Intelligence (AI), Machine Learning and other advanced analytics can drive optimal customer experience for marketers worldwide. With an abundance …

Rene van der LaanFebruary 4, 2019, 6:00 pmFebruary 19, 2019 1 1121
Three Ways Context Helps to Cut Through the Mobile “Noise”
Guest Authors

Three Ways Context Helps to Cut Through the Mobile “Noise”

Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected …

Laetitia Gazel AnthoineFebruary 4, 2019, 4:00 pmFebruary 19, 2019 1 905
Five Trends That Will Shape the Influencer Marketing Industry in 2019
Guest Authors

Five Trends That Will Shape the Influencer Marketing Industry in 2019

Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a …

Eric LamFebruary 4, 2019, 4:00 pmFebruary 19, 2019 0 4870
The Big Game Shows How TV and Social Media Work Hand in Hand for Brands
Guest Authors

The Big Game Shows How TV and Social Media Work Hand in Hand for Brands

As the countdown to the Big Game begins, marketer and consumer speculation swirl around which brands and companies will have …

Aaron GoldmanFebruary 2, 2019, 9:00 amFebruary 19, 2019 0 1371
Guest Authors

Brand-Building in a Highly Competitive Industry

Picture this: You’re buying a television. How many brand names immediately come to mind? Most people can only mention  the …

Arvind ParthibanFebruary 1, 2019, 7:55 pmFebruary 19, 2019 0 1429
How AI Empowers Sales Teams to Thrive in the Field
Guest Authors

How AI Empowers Sales Teams to Thrive in the Field

Sales teams have traditionally relied on old school methods like pen and paper and end-of-the-week feedback sessions to document client …

Miquel Segarra RiusFebruary 1, 2019, 5:30 pmFebruary 19, 2019 0 776
State-of-CS-banner
Guest Authors

The State of Customer Service in 2019: Global Brands Give Their Insights

  With customer expectations evolving at a rapid rate, customer service strategy/delivery is increasingly being seen as an integral part …

Jasmine KeesFebruary 1, 2019, 4:30 pmFebruary 8, 2019 0 1225
The End of Interruption: IAB Rolls out New Advertising Best Practices
Guest Authors

The End of Interruption: IAB Rolls out New Advertising Best Practices

Of the many lessons we learned in 2018, one, in particular, is abundantly clear: we can no longer advertise at …

Deanna KimJanuary 31, 2019, 4:00 pmFebruary 19, 2019 1 1565
The Privacy Paradox and the Marketer’s Dilemma
Guest Authors

The Privacy Paradox and the Marketer’s Dilemma

2018 was a never-ending stream of privacy scandals, data breaches, and tech backlash. If you’re a marketer in tech, privacy …

Jessica TaylorJanuary 31, 2019, 4:00 pmFebruary 19, 2019 1 1116
Trust in Ad-Supported Internet is Eroding
Guest Authors

Trust in Ad-Supported Internet is Eroding

Fake news, digital ad fraud and data privacy are pressing issues threatening the trust and confidence in an ad-supported internet. …

Dan SlivjanovskiJanuary 30, 2019, 4:00 pmFebruary 19, 2019 0 673
Fighting the Instagram Authenticity Battle in Influencer Marketing
Guest Authors

Fighting the Instagram Authenticity Battle in Influencer Marketing

 When effective campaigns rely so heavily on the trust of audiences, it is the responsibility of both the influencer and …

Aaron BrooksJanuary 30, 2019, 4:00 pmFebruary 19, 2019 3 3698
2019: The Year AdTech Will Drive a Content Delivery Overhaul
Guest Authors

2019: The Year AdTech Will Drive a Content Delivery Overhaul

A lot of great original content never reaches consumers. From budding filmmakers who cannot find a distributor for their documentaries …

Nick FitzgeraldJanuary 29, 2019, 4:00 pmFebruary 19, 2019 0 1382
Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization
Guest Authors

Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization

Content. It’s a blessing and a curse. Content is at the core of marketing technology and so many other areas …

Rebecca LiebJanuary 29, 2019, 4:00 pmMarch 21, 2019 1 1708
The Future of Customer Experience, and What 2019 Has in Store
Guest Authors

The Future of Customer Experience, and What 2019 Has in Store

Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget …

John NashJanuary 28, 2019, 8:24 pmFebruary 19, 2019 1 2515
Performance Marketing Goes Social
Guest Authors

Performance Marketing Goes Social

It’s no secret that Performance Marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement …

Robert GlazerJanuary 28, 2019, 4:00 pmFebruary 19, 2019 2 1820
How Can App Developers Maximize Their App’s Revenue?
Guest Authors

How Can App Developers Maximize Their App’s Revenue?

There has been a fundamental shift in the way users consume content today. Mobile users have gradually moved away from …

Saurabh BhatiaJanuary 28, 2019, 4:00 pmFebruary 1, 2019 0 769
Why It’s Important to Take Control of Your Data in Today’s Marketing
Guest Authors

Why It’s Important to Take Control of Your Data in Today’s Marketing

Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that …

Scott EastJanuary 25, 2019, 4:00 pmFebruary 19, 2019 0 1448
Data for Good Gains Steam And Other Predictions
Guest Authors

Data for Good Gains Steam And Other Predictions

Looking back at what happened in marketing in 2018, we think of countless data blunders and the shake up of …

Joel CarusoneJanuary 25, 2019, 4:00 pmFebruary 19, 2019 0 1139
Six Skills Every Digital Marketing Team Needs for 2019
Guest Authors

Six Skills Every Digital Marketing Team Needs for 2019

Time flies, technology moves even faster. Scott Brinker’s annual Marketing Technology Landscape super graphic now displays more than 6,800 marketing …

Tom TreanorJanuary 24, 2019, 4:00 pmFebruary 19, 2019 3 9473
Context and Data is King
Guest Authors

Context and Data is King

“People will sit up and take notice of you if you will sit up and take notice of what makes …

Vinod MuthukrishnanJanuary 24, 2019, 4:00 pmMarch 21, 2019 1 881

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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