While the debate over ad blocking has long centered on the struggle between publishers and ad blockers about the ability …
Why Local Search Is the Real Winner on Super Bowl Sunday
The Super Bowl is the biggest sporting event of the year – last year, 111.3 million viewers tuned in, making …
If A Picture’s Worth a Thousand Words, Then Visual, Interactive Content Is Priceless
In recent years, traditional display ads have become less popular in favor of newer formats like native and digital video. …
Fast Forward Your Video Content Strategy in 2018
Consumers in Asia-Pacific are avid video watchers. On average, they’re spending some 100 minutes a day consuming online video content, …
Getting Promo Codes Right
Justin is buying a pair of sneakers online. He gets to the checkout page and sees a coupon code box …
Unleashing Digital Video’s Potential for One-to-One Marketing
The trend in eyeballs migrating away from the traditional TV and toward video isn’t going away anytime soon. As consumers …
What Data Orchestration Solutions Mean for B2B and B2C Marketers
The enthusiasm for data-driven marketing technologies like predictive, AI, ABM, marketing automation, and personalization tools is driving interest in a …
Winning the Troll Battle
“Don’t feed the trolls” is a common phrase among those on the internet, meaning that if you ignore those who …
Getting Audiences to Pay When Everyone’s Behind the Paywall
In the rapidly-changing digital publishing industry, publishers who thrived on ad revenue now find themselves fighting for scraps from Facebook …
Creative Brainstorming for Ad Agencies: 14 Questions to Ask Before, During and After Every Session
There are 13,000+ advertising agencies in the United States. Each of those agencies, no matter the niche they’re in, have …
Battle of Two Giants in 2018 Will Inspire Everybody Else to Think Differently
Throughout 2017, Walmart and Amazon took their positions and mustered their troops for battle. Both started to add elements that …
The Age of Choice : How Marketing & Business Will Change in 2018
2018 will go down in the books as the year of personalization and choice. Technology has shifted expectations between consumers and …
Addressability in OTT Is More Than Just Checking The Box
Recently, there have been a number of public discussions about the future of TV (both linear and VOD) and addressability …
How AI Will Make Marketing More Personalized In 2018
What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? It starts with marketing data – …
Pessimistic Security, Embedded AI and GDPR to Reign Supreme in the Legal Sector in 2018
Roy Russell, CEO of Ascertus Limited, highlights the top three technology trends in the legal sector in 2018 The Shift …
Interacting with Consumers Without Writing a Word
Apparently, humans now only concentrate for around eight seconds. For anyone who works in mobile marketing, this probably won’t come …
Our Look Back at 2017
As we jump into 2018, we wanted to take a look back at 2017 with you. We’ve made new friends, …
3 App Marketing Trends That Will Shape 2018
If anything, 2017’s theme for app marketers changed significantly. The machine learning takeover began, practically anything and everything became trackable, …
The Three Types of Ad Fraud Marketers Should Know About – and How to Tackle Them
Predicted to cost brands $16.4 billion last year alone, ad fraud is a growing challenge that a marketer can no …
The Essential Audience Fidelity Framework for Search Marketing Success
In late 2015, Google first announced the rollout of Google Customer Match, giving advertisers the ability to target their known, …