Artificial Intelligence (AI), Machine Learning and other advanced analytics can drive optimal customer experience for marketers worldwide. With an abundance …

Artificial Intelligence (AI), Machine Learning and other advanced analytics can drive optimal customer experience for marketers worldwide. With an abundance …
Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected …
Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a …
As the countdown to the Big Game begins, marketer and consumer speculation swirl around which brands and companies will have …
Picture this: You’re buying a television. How many brand names immediately come to mind? Most people can only mention the …
Sales teams have traditionally relied on old school methods like pen and paper and end-of-the-week feedback sessions to document client …
With customer expectations evolving at a rapid rate, customer service strategy/delivery is increasingly being seen as an integral part …
Of the many lessons we learned in 2018, one, in particular, is abundantly clear: we can no longer advertise at …
2018 was a never-ending stream of privacy scandals, data breaches, and tech backlash. If you’re a marketer in tech, privacy …
Fake news, digital ad fraud and data privacy are pressing issues threatening the trust and confidence in an ad-supported internet. …
When effective campaigns rely so heavily on the trust of audiences, it is the responsibility of both the influencer and …
A lot of great original content never reaches consumers. From budding filmmakers who cannot find a distributor for their documentaries …
Content. It’s a blessing and a curse. Content is at the core of marketing technology and so many other areas …
Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget …
It’s no secret that Performance Marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement …
There has been a fundamental shift in the way users consume content today. Mobile users have gradually moved away from …
Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that …
Looking back at what happened in marketing in 2018, we think of countless data blunders and the shake up of …
Time flies, technology moves even faster. Scott Brinker’s annual Marketing Technology Landscape super graphic now displays more than 6,800 marketing …
“People will sit up and take notice of you if you will sit up and take notice of what makes …