Artificial Intelligence (AI), Machine Learning and other advanced analytics can drive optimal customer experience for marketers worldwide. With an abundance …
Three Ways Context Helps to Cut Through the Mobile “Noise”
Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected …
Five Trends That Will Shape the Influencer Marketing Industry in 2019
Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a …
The Big Game Shows How TV and Social Media Work Hand in Hand for Brands
As the countdown to the Big Game begins, marketer and consumer speculation swirl around which brands and companies will have …
Brand-Building in a Highly Competitive Industry
Picture this: You’re buying a television. How many brand names immediately come to mind? Most people can only mention the …
How AI Empowers Sales Teams to Thrive in the Field
Sales teams have traditionally relied on old school methods like pen and paper and end-of-the-week feedback sessions to document client …
The State of Customer Service in 2019: Global Brands Give Their Insights
With customer expectations evolving at a rapid rate, customer service strategy/delivery is increasingly being seen as an integral part …
The End of Interruption: IAB Rolls out New Advertising Best Practices
Of the many lessons we learned in 2018, one, in particular, is abundantly clear: we can no longer advertise at …
The Privacy Paradox and the Marketer’s Dilemma
2018 was a never-ending stream of privacy scandals, data breaches, and tech backlash. If you’re a marketer in tech, privacy …
Trust in Ad-Supported Internet is Eroding
Fake news, digital ad fraud and data privacy are pressing issues threatening the trust and confidence in an ad-supported internet. …
Fighting the Instagram Authenticity Battle in Influencer Marketing
When effective campaigns rely so heavily on the trust of audiences, it is the responsibility of both the influencer and …
2019: The Year AdTech Will Drive a Content Delivery Overhaul
A lot of great original content never reaches consumers. From budding filmmakers who cannot find a distributor for their documentaries …
Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization
Content. It’s a blessing and a curse. Content is at the core of marketing technology and so many other areas …
The Future of Customer Experience, and What 2019 Has in Store
Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget …
Performance Marketing Goes Social
It’s no secret that Performance Marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement …
How Can App Developers Maximize Their App’s Revenue?
There has been a fundamental shift in the way users consume content today. Mobile users have gradually moved away from …
Why It’s Important to Take Control of Your Data in Today’s Marketing
Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that …
Data for Good Gains Steam And Other Predictions
Looking back at what happened in marketing in 2018, we think of countless data blunders and the shake up of …
Six Skills Every Digital Marketing Team Needs for 2019
Time flies, technology moves even faster. Scott Brinker’s annual Marketing Technology Landscape super graphic now displays more than 6,800 marketing …
Context and Data is King
“People will sit up and take notice of you if you will sit up and take notice of what makes …