Account Based Marketing (ABM) is a powerful technique to deliver targeted and personalized engagements to customers in key accounts. ABM …
Public Support Forums: An Underrated Marketing Tool
A decade ago, vendors didn’t sell public support forums because they assumed only an insane entrepreneur would want one. They …
Don’t be the Guy Wearing the Fake Rolex: Support Ads.txt
Knock-offs have long been the bane of the fashion industry. One need only visit Canal Street in Manhattan to see …
Why Brands Need to Adopt a Vertical Mindset
Of late, a new trend has been sweeping the Internet – and no, it’s not the next iteration of the …
Is AI-Enabled ‘Marketing to Things’ the Future?
In a connected world where things are linked to other things and people, there are multiple touchpoints to manage. To …
Six #GivingTuesday Email Examples That Caught Our Eyes
Is your brand ready for #GivingTuesday? Celebrated on the day after Cyber Monday, #GivingTuesday kicks off the charitable season, when …
Understanding Customer Sentiment at Scale: The Secret to Digital Maturity
Today’s businesses no longer compete on product, price and advertising space alone. The experience they provide to customers has become …
Beyond Personal – Why Individualization Is the Key to Marketing Success
As marketers, we’ve long viewed personalization as a good thing. Segment your users based on shared characteristics and target them …
How B2B Marketers Can Prove Their Effectiveness to the C-Suite
Business-to-business (B2B) marketers are under constant pressure to prove the impact of their investments to the C-Suite. When an organization’s …
Taking Larger Strides Toward Data Transparency – A Call To Action
There has long been a desire for transparency and specific guidelines around data within the advertising industry. Recently the Advertising …
A Marketer’s Thanksgiving
This Thanksgiving, I’d like to take an opportunity to show immense gratitude for the many gifts that we marketers have …
What Retail Marketers Can Learn From Walmart This Holiday Season
This holiday season is predicted to be the largest on record. For retailers, the preparation should have started a long …
Marketers: Here’s How to Evaluate Your Campaigns Heading into the Holiday Season
As email continues to be one of the most critical communication channels for marketers, it’s important they have the tools …
An Impenetrable Attribution Chain Is The Key To Getting Ahead Of Mobile App Install Fraud
App install fraud can cost marketers up to millions of wasted ad budget. The recent dispute between Uber and Fetch …
3 Ways to Foster Collaboration Between Your Organization’s Marketing and Sales Functions
It’s not a secret that divides can exist between departments within an organization. Oftentimes, the most common divide exists between …
The “New” Path to Scale
In today’s media world the big keep getting bigger, Google/YouTube and Facebook/Instagram count their users in the billions while traditional …
3 Rules for Communicating Post-Crisis, Cyber Attack 101
Listen up… a cyber-attack is likely to happen to your organization. The majority of attacks to date have focused on …
Conflating Identity With Identity Services – Why Platforms Should Focus on the Latter
As people-based marketing (PBM) became the hottest acronym in the ever-expanding library of adtech terminology, so began the race to …
Embracing Analysis to Perfect the Balancing Act
It’s no secret that many large companies are pulling their million-pound advertising budgets after not seeing enough ROI. When you …
Automated Online Surveys Speed Product Packaging Process
Today, consumers are overwhelmed with more marketing stimuli than ever before. According to leading brand strategist and author Kevin Lane …