Marketing on Facebook can bring great rewards — or a lousy ROI. What’s the secret to Facebook marketing? Facebook is …
Reimagining Premium Inventory in Mobile
What does it mean to run a marketing campaign on “premium publishers” in a mobile world? How are you defining …
Separating The Fake From The Factual – Why AI Is Revolutionizing Marketing?
AI and machine learning are dominating technology conversations and investments across multiple sectors. In conjunction with automation, these two technologies …
DAM Through the Ages – What’s Next?
Where does one begin when exploring the past four “eras” of technology? So much has changed! With digital asset management …
5 Ways to Create a Compelling Landing Page
Picture this: A top prospect opens your latest email, clicks on the content campaign in your email signature, gets taken …
Is 2018 the Year for Personalization?
Your website is the culmination of years of experiments trying to maximize web visitor engagement. It has been optimized for …
Baby Boomers are Being Ignored and Not Just by Their Kids
We get it: Millennials are a shiny object to social media advertisers. With younger folks’ dedication to keeping their Snap …
Trust and Transparency Took Center Stage at Advertising Week New York
While our heads are still spinning after Advertising Week New York – there were nearly 300 seminars – clear themes …
Pressing Engagement: The Art of Social Selling
Social media has proven itself as a great means of attracting consumer attention. But as our collective use of social …
MarTech Privacy Debate Should Focus on Solutions that Work
This is likely to be an active fall for privacy issues, with California’s legislature considering a law that would dramatically …
Seeking Solutions and Going Global: A View from dmexco 2017
Seeking Solutions and Going Global: A View from dmexco 2017 With nearly 20 years in the ad tech and mar …
What Does the Blue Checkmark Mean for Your Business?
Every minute, Twitter receives 100,000 new tweets. For brands looking to engage on Twitter, cutting through the constant stream of …
Gaining the Millennial Stamp of Approval on Social Media
Engrossed in technology and well versed in the over-played marketing anthem, millennials can smell insincerity from a mile away and …
AI + Humans Is the Perfect Recipe for B2B Growth
We are used to seeing AI and machine learning in our “consumer” lives — from Netflix and Amazon’s eerily accurate …
How to Stay on Customers’ Radar – Without Bugging Them
We’ve all done it before: we’ve given away our e-mail address. Perhaps we discovered a new website or met someone …
Why Organizing Business Intelligence Is a Necessity These Days (and How It Increases Sales)
Many businesses are leveraging business intelligence to streamline their customer service or to achieve excellence in other areas of business …
How Marketing Ops Runs Marketing Like a Business
Two basic principles of running an effective business include efficiency (doing things right) and effectiveness (doing the right things). This …
Creating Individualized Customer Experiences: Top Insights from The Personalization Summit 2017
I recently attended my first Personalization Summit – an event dedicated to helping digital marketers deliver highly relevant, individualized experiences …
Top Efficiencies Gained by CMOs While Procuring and Managing Agencies
The landscape has changed for marketers, increased budgets and responsibilities is driving the need for greater operational efficiencies that move …
Get a Standing Ovation from your Ad Audiences
Maximize ROI by getting the Right Message to the Right People (and Measuring Results) Digital advertising is rapidly shifting toward …