As part of Smooch’s recent State of Messaging report, we sat down with a gaggle of (32 to be exact) product, marketing and CX leaders from the world’s most innovative companies that are…
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The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, readers were groaning and searching for the skip button.…
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The Chief Executive of the BRC, Helen Dickinson, recently stated, "The retail industry is undergoing a profound change” in response to industry employment figures. The stats reveal an…
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For marketers, gaining insights into the minds of millennials is a top priority. And for good reason. Not only will this allow them to create more targeted campaigns that generate…
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Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are…
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The Mobile Marketing industry has never been bigger, with ad spend predicted to reach $232.34 billion in 2019, according to eMarketer. But ad fraud remains a black mark on the…
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BJ’s Wholesale Club Chairman, President and CEO, Chris Baldwin, opened NRF 2019 in January by saying, “I would love to say that retail is back, but that would be wrong, Retail never…
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The benefits of automating customer service experiences via conversational AI platforms are rapidly becoming apparent to enterprise business leaders. Not only can these solutions…
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It’s no secret that financial services communications has been slower to adapt to the way the digital era has impacted marketing and communications strategies. But for the past 25…
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2nd March is celebrated as Dr. Seuss Day. Seuss wrote “Green Eggs and Ham” using only 50 words, and successfully got a whole generation of kids having fun learning to read. “I have…
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B2B marketers spend a great deal of time trying to read between the industry headlines. Scores of buzzwords come and go. A few stick around and become meaningful additions to…
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The trademark landscape is rapidly evolving, shaped by an increasingly crowded marketplace, the number of channels that businesses are operating in, and globalization. According to the…
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In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all their media-buying plans in house as of last year. As…
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In today’s world, tasks are becoming more and more automated. Businesses are relying on machines and software to get things done, rather than having to do them manually. Not only does…
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The fastest way from point A to point B is a straight line. Whether in a race to the finish or in a race to launch a new marketing campaign, any deviation from your line can cause…
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AI isn’t taking your job, it’s saving it — when done right. We take a look at the overpopulated MarTech ecosystem and why it may pay for B2B marketers to think more B2C. Is the…
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Data science is undeniably hot right now across industries, including marketing. But it’s hardly a fad. Rather, today’s growing incorporation of data science and scientists into the…
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The words “murky at best, and fraudulent at worst” still hang in the air over Influencer Marketing. Two years on from Mark Pritchard’s scathing speech on the state of affairs in…
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We are living in a world where consumers are switching off ads in droves and more than a quarter are turning on ad blockers. As a result, one of the original forms of targeted marketing…
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Shoppers Flock to Mobile to Buy Necessities During and After the Big Game On February 3, Super Bowl LIII attracted nearly 100 million viewers, many of them devout football fans… and…
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