Unless you sell industrial air conditioners, there’s a good chance that summer is looked at as a sleepy sales season …
What Are the Key Challenges for Marketing Automation Experts?
Marketing Automation has been used by large corporations ever since its existence. This trend made its mark on the marketing …
The Shift to Cloud Computing: A New Era for Rights Management in Media and Entertainment Businesses
We live in an era in which consumers control the show. This is especially true when it comes to the …
The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech
In April all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook’s …
Everything You Know About Viewability Could be Wrong
When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the …
Sales and Marketing Alignment Means So Much More Today
We have been having the same conversation for nearly 20 years, sales and marketing alignment is critical for B2B companies. …
Connected Apps Help Drive Digital Transformation
Digital transformation – or the adoption of digital technologies to deliver increased value to customers – is a core focus …
NFSM: Not-For-Social-Media: Live Video Thrives with Use Cases You Would Never See on the Social Platforms
For many consumers, the thought of live video automatically invokes social media experiences. And while plenty of companies are using …
Conquering Data Veracity and Privacy Concerns with Blockchain Technology
Transparency – this one word has given rise to multiple concerns for brands who are simply looking to develop and …
How to Make Vibrant Video Ads from Your Static Image Assets
In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users …
The Great Debate: Should You Manage Data Activation Yourself?
While the prospect of freedom and control are appealing, self-service data management and activation aren’t for the faint of heart. …
Five Inconvenient Truths of Multi-Touch Attribution (MTA)
After several years of development and heightened industry expectations, the MTA bubble is bursting before our eyes. With the sun-setting …
GDPR Means Brands Need to Rethink Targeting Strategies
The General Data Protection Regulation, or GDPR, the European legislation that passed last month, represents not only sweeping protections for consumers …
Brand Consistency Issues Hinder Marketers’ Ability to Tackle Customer Experience
Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience but the same …
An Annual Survey Isn’t Enough: Employee Engagement is the Bottom-Line
It is no secret that today’s workforce is increasingly hard to satisfy. The modern worker is no longer settling for …
Three Ways to Superpower Google Analytics
Google Analytics is the tool most businesses use to monitor their websites. Google keeps improving the platform and they’ve released …
Native Advertising and the Rebirth of Creativity
Digital advertising offers a lot of promise. It promises scale on a level few other advertising mediums can possibly imagine. …
Top 5 Customer Communications Trends in 2018
Are you staying on top of this year’s top customer communication trends? If you answered “yes,” congratulations! There’s no need for …
Yeah, OTT Advertising is a BFD
“Welcome to the modern day gold rush of 2018 – OTT. If you are close enough to it, you can …
The World Beyond Social Media
Only 10 years ago, social was considered the new frontier of digital advertising, but no longer. Banner ads have been …