One of the biggest challenges for both publishers and brands today is capturing the attention of users without disrupting …
5 Mistakes That Can Be Disastrous to Your B2B Sales and Leads
B2B trading is a well-known model, especially for people working in the field of business and marketing. However, as time …
How NOT to Handle a Collaboration Request When it Comes to Influencer Marketing
In the world of PR and social media, pitching is a common tactic that is used across the board. If …
A Marketer’s Guide to Smarter Data Storage: Is Your Customer Data a Gold Mine or a Time Bomb?
We’re living in a golden age of data. Not only can you know how many people visited your site yesterday, …
How Natural Language Processing Is Shaping The Future of Communication
Our inboxes are overflowing with emails. On average, we send and receive a staggering 115 emails every day. Due to …
How to Boost Push Notification Engagement with Mobile App Deep Linking
Deep links are becoming an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app …
When it Comes to Ad Blocking, Personalization is the New Scale
While the debate over ad blocking has long centered on the struggle between publishers and ad blockers about the ability …
Why Local Search Is the Real Winner on Super Bowl Sunday
The Super Bowl is the biggest sporting event of the year – last year, 111.3 million viewers tuned in, making …
If A Picture’s Worth a Thousand Words, Then Visual, Interactive Content Is Priceless
In recent years, traditional display ads have become less popular in favor of newer formats like native and digital video. …
Fast Forward Your Video Content Strategy in 2018
Consumers in Asia-Pacific are avid video watchers. On average, they’re spending some 100 minutes a day consuming online video content, …
Getting Promo Codes Right
Justin is buying a pair of sneakers online. He gets to the checkout page and sees a coupon code box …
Unleashing Digital Video’s Potential for One-to-One Marketing
The trend in eyeballs migrating away from the traditional TV and toward video isn’t going away anytime soon. As consumers …
What Data Orchestration Solutions Mean for B2B and B2C Marketers
The enthusiasm for data-driven marketing technologies like predictive, AI, ABM, marketing automation, and personalization tools is driving interest in a …
Winning the Troll Battle
“Don’t feed the trolls” is a common phrase among those on the internet, meaning that if you ignore those who …
Getting Audiences to Pay When Everyone’s Behind the Paywall
In the rapidly-changing digital publishing industry, publishers who thrived on ad revenue now find themselves fighting for scraps from Facebook …
Creative Brainstorming for Ad Agencies: 14 Questions to Ask Before, During and After Every Session
There are 13,000+ advertising agencies in the United States. Each of those agencies, no matter the niche they’re in, have …
Battle of Two Giants in 2018 Will Inspire Everybody Else to Think Differently
Throughout 2017, Walmart and Amazon took their positions and mustered their troops for battle. Both started to add elements that …
The Age of Choice : How Marketing & Business Will Change in 2018
2018 will go down in the books as the year of personalization and choice. Technology has shifted expectations between consumers and …
Addressability in OTT Is More Than Just Checking The Box
Recently, there have been a number of public discussions about the future of TV (both linear and VOD) and addressability …
How AI Will Make Marketing More Personalized In 2018
What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? It starts with marketing data – …