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    • MarTech Interview Series
      • MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
        MarTech Interview with David Turner, CMO at Sidetrade
      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
      • MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
      • MarTech Interview with Steve Gershik, CMO at inRiver
        MarTech Interview with Steve Gershik, CMO at inRiver
    • Tech Bytes
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
      • TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Should You Trust SSAI in CTV Advertising?
        Should You Trust SSAI in CTV Advertising?
      • Predictions Series: Top 10 Trends in Digital Advertising in 2020
        Predictions Series: Top 10 Trends in Digital Advertising in 2020
      • 10 Terrible Ways to Start a Presentation
        10 Terrible Ways to Start a Presentation
      • Top 5 Best SEO Service Agencies in Dubai
        Top 5 Best SEO Service Agencies in Dubai
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
  • MarTech Radar
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Guest Authors

Sales Funnels Shouldn’t Take Vacations: How to Take Advantage of the “Slow” B2B Summer Season
Guest Authors

Sales Funnels Shouldn’t Take Vacations: How to Take Advantage of the “Slow” B2B Summer Season

Unless you sell industrial air conditioners, there’s a good chance that summer is looked at as a sleepy sales season …

Yonatan SnirJuly 6, 2018, 9:12 pmJuly 6, 2018 3 3070
What Are the Key Challenges for Marketing Automation Experts?
Guest Authors, Marketing Automation

What Are the Key Challenges for Marketing Automation Experts?

Marketing Automation has been used by large corporations ever since its existence. This trend made its mark on the marketing …

Mór MesterJuly 6, 2018, 8:44 pmSeptember 4, 2018 5 9247
The Shift to Cloud Computing: A New Era for Rights Management in Media and Entertainment Businesses
Guest Authors

The Shift to Cloud Computing: A New Era for Rights Management in Media and Entertainment Businesses

We live in an era in which consumers control the show. This is especially true when it comes to the …

Ryan EisenacherJuly 5, 2018, 8:03 pmJuly 5, 2018 1 3571
The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech
Guest Authors, Privacy and Regulations, Social, Social Media Advertising

The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech

In April all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook’s …

Ivan GuzenkoJuly 5, 2018, 7:30 pmJuly 5, 2018 0 3254
Everything You Know About Viewability Could be Wrong
Guest Authors

Everything You Know About Viewability Could be Wrong

When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the …

James VakulaJuly 2, 2018, 9:18 pmJuly 2, 2018 2 2364
Sales and Marketing Alignment Means So Much More Today
Guest Authors

Sales and Marketing Alignment Means So Much More Today

We have been having the same conversation for nearly 20 years, sales and marketing alignment is critical for B2B companies. …

Karen SteeleJuly 2, 2018, 9:07 pmJuly 3, 2018 1 2858
Connected Apps Help Drive Digital Transformation
Apps for Business, Guest Authors

Connected Apps Help Drive Digital Transformation

Digital transformation – or the adoption of digital technologies to deliver increased value to customers – is a core focus …

Dan KoganJune 29, 2018, 8:00 pmJune 29, 2018 0 2632
Guest Authors, Social Media Platforms, Video Platforms

NFSM: Not-For-Social-Media: Live Video Thrives with Use Cases You Would Never See on the Social Platforms

For many consumers, the thought of live video automatically invokes social media experiences. And while plenty of companies are using …

Brent HieggelkeJune 29, 2018, 5:54 pmNovember 26, 2018 0 2162
Conquering Data Veracity and Privacy Concerns with Blockchain Technology
Guest Authors

Conquering Data Veracity and Privacy Concerns with Blockchain Technology

Transparency – this one word has given rise to multiple concerns for brands who are simply looking to develop and …

Herman DeBoardJune 28, 2018, 5:23 pmJune 28, 2018 1 3768
How to Make Vibrant Video Ads from Your Static Image Assets
Guest Authors

How to Make Vibrant Video Ads from Your Static Image Assets

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users …

AdminJune 27, 2018, 4:16 pmJune 27, 2018 0 1721
The Great Debate: Should You Manage Data Activation Yourself?
Guest Authors

The Great Debate: Should You Manage Data Activation Yourself?

While the prospect of freedom and control are appealing, self-service data management and activation aren’t for the faint of heart. …

Ric ElertJune 26, 2018, 8:00 pmJune 26, 2018 0 2010
Five Inconvenient Truths of Multi-touch Attribution (MTA)
Guest Authors, Marketing Attribution

Five Inconvenient Truths of Multi-Touch Attribution (MTA)

After several years of development and heightened industry expectations, the MTA bubble is bursting before our eyes. With the sun-setting …

David DixonJune 26, 2018, 6:00 pmSeptember 11, 2018 3 10049
GDPR Means Brands Need to Rethink Targeting Strategies 
Guest Authors, Privacy and Regulations

GDPR Means Brands Need to Rethink Targeting Strategies 

The General Data Protection Regulation, or GDPR, the European legislation that passed last month, represents not only sweeping protections for consumers …

Andres GroismanJune 25, 2018, 8:00 pmJune 25, 2018 1 3753
Customer Experience Management, Guest Authors

Brand Consistency Issues Hinder Marketers’ Ability to Tackle Customer Experience

Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience but the same …

Lara SinclairJune 25, 2018, 5:30 pmJune 25, 2018 0 1745
An Annual Survey Isn’t Enough: Employee Engagement is the Bottom-Line
Guest Authors

An Annual Survey Isn’t Enough: Employee Engagement is the Bottom-Line

It is no secret that today’s workforce is increasingly hard to satisfy. The modern worker is no longer settling for …

Tore HaggrenJune 23, 2018, 4:00 pmJuly 3, 2018 2 3605
Three Ways to Superpower Google Analytics
Analytics, Guest Authors

Three Ways to Superpower Google Analytics

Google Analytics is the tool most businesses use to monitor their websites. Google keeps improving the platform and they’ve released …

Rhea WimpennyJune 22, 2018, 8:54 pmJune 25, 2018 0 2814
Native Advertising and the Rebirth of Creativity
Guest Authors, Native & Programmatic Advertising

Native Advertising and the Rebirth of Creativity

Digital advertising offers a lot of promise. It promises scale on a level few other advertising mediums can possibly imagine. …

Dale LovellJune 22, 2018, 8:17 pmSeptember 6, 2018 1 2762
Top 5 Customer Communications Trends in 2018
Customer Data Platforms, Guest Authors

Top 5 Customer Communications Trends in 2018

Are you staying on top of this year’s top customer communication trends?  If you answered “yes,” congratulations! There’s no need for …

Robert KrugmanJune 21, 2018, 7:40 pmDecember 26, 2018 1 4193
OTT Advertising
Guest Authors, Video Advertising

Yeah, OTT Advertising is a BFD

“Welcome to the modern day gold rush of 2018 – OTT. If you are close enough to it, you can …

Matt WasserlaufJune 21, 2018, 7:00 pmJuly 11, 2018 1 2649
The World Beyond Social Media
Guest Authors, Social Media Marketing

The World Beyond Social Media

Only 10 years ago, social was considered the new frontier of digital advertising, but no longer. Banner ads have been …

Travis MontaqueJune 20, 2018, 7:45 pmJune 20, 2018 0 2653

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