Four Steps to Start Building Predictive Models While predictive analytics and AI are big topics in the sales and marketing …
Jeff Marcoux of Microsoft – Lead Prioritization, Predictive Lead Generation and The Rise of Customer Experience
STACK & FLOW: The Sales & Marketing Technology Cast MarTech Series presents Stack & Flow, a podcast series hosted by …
The Diet Starts Sunday: Why Actionable TV Advertising Insight Is Possible
Blair Robertson, Chief Analytics Officer at TV Squared, asks why, despite impressive growth, marketers still find themselves having to justify TV …
Allison MacLeod of Rapid7 – 10x Growth, Getting More Sophisticated with Predictive, and Direct Mail
STACK & FLOW MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert – Infer’s Sean Zinsmeister and …
B2B Marketers: Stop Solely Targeting the C-Suite
IT’S 2017, AND EVERY CMO IS PROMISING THEIR CEO MOUNTAINS OF GLENGARRY LEADS FOR THEIR SALES ORGANIZATION TO CLOSE. We’re not …
Why the Loss of LinkedIn SlideShare Lead Generation is a Good Thing
So LinkedIn decided to shut down the SlideShare Lead Generation product. Are you walking around aimlessly wondering what to do …
Wade Foster of Zapier – The Best Way to Start with AI, Going Fully Distributed and Horizontal
In this episode Wade Foster of Zapier talks about the stack for a horizontal solution and: How to minimize the …
Martech & The Women’s March
A few weekends ago, across the U.S. and across the world, women marched and protested against the misogyny of Donald …
Is AI All It’s Cracked up to Be, or Does Email Already Have the Answer?
Artificial intelligence (AI) is generating a huge buzz right now, with promises to do things like answering our emails for …
How Wingify Built its Second MarTech Product after VWO
When I started up Wingify back in 2010, I knew I had hit upon a problem that needed to be …
How Marketing Analytics and Data Science can Solve Civic Engagement for Cities
Its been a while since I was at Stanford, but it always feels great to be back on campus. We …