MarTechSeries
MarTechSeries
  •  

  • Home
  • News
  • Interviews
    • MarTech Interview Series
      • MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared
        MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared
      • MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor
        MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor
      • MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
        MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
      • MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
      • MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
        MarTech Interview with David Turner, CMO at Sidetrade
    • Tech Bytes
      • Prediction Series 2019: Interview with Daniel Incandela, CMO at Conga
        Prediction Series 2019: Interview with Daniel Incandela, CMO at Conga
      • TechBytes with c, Digital Executive, Growth Strategist and Revenue Leader at DoubleVerify
        TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify
      • TechBytes with Pedro Arellano, VP of Product Marketing at Looker
        TechBytes with Pedro Arellano, VP of Product Marketing at Looker
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • AI Takes Center Stage at Web Summit 2019
        AI Takes Center Stage at Web Summit 2019
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
    • Guest Authors
      • 5 Travel and Luxury Brands that Use Technology for CX
        5 Travel and Luxury Brands that Use Technology for Customer Experience
      • AI Takes Center Stage at Web Summit 2019
        AI Takes Center Stage at Web Summit 2019
      • How Marketing Automation and AI Are Transforming Customer Journey Stages
        How Marketing Automation and AI Are Transforming Customer Journey Stages
      • Turning Influencer Marketing into a Major Media Channel: How To
        Turning Influencer Marketing into a Major Media Channel
      • Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • 5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
        5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
  • MarTech Radar
    • MarTech RADAR
    • Marketing Automation
    • Data Management Platforms
    • Content
    • Social Media Platforms
    • Analytics
    • B2B Commerce
    • Personalization
  • Resources
  • Events
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

More results...

Guest Authors

DSP
Guest Authors

Why the DSP You Want May Not Be a DSP

It’s not surprising that according to Forrester’s recent DSP Wave analysis, finding significant differences among leading demand side platforms takes …

Michael ChockAugust 25, 2017, 11:22 pmAugust 28, 2017 1 1722
Collaboration Report
Guest Authors

The Creative Collaboration Report: How Today’s In-House Creative Teams are Collaborating

Research shows businesses that invest in creative are 85% more likely to be financially successful.  Consequently, marketing managers are asking …

Alex WithersAugust 25, 2017, 7:57 pmSeptember 26, 2017 0 2045
video revenue
Guest Authors

Stream Yield: How to Make (Repeatable) Video Revenue

If you’re a publisher of online videos, you probably know which story on your site had the most total-views. That’s …

Richie HydenAugust 25, 2017, 7:46 pmSeptember 6, 2017 0 1444
Marketing Campaigns
Guest Authors

Can Data Save Marketers? Six Steps To Effectively Leverage Data For Marketing Campaigns

The data ship has long since sailed. Today data is everywhere. In fact, data has grown at such an exponential …

Anne DohertyAugust 24, 2017, 10:09 pmAugust 24, 2017 0 3628
Salesforce
Guest Authors

In Salesforce, It’s Really About the Data

Salesforce has become one of the largest and most popular cloud platform providers in the world, and for 18 years, …

Patricia GallagherAugust 23, 2017, 6:56 pmAugust 23, 2017 2 1965
Guest Authors

Breaking Down the Best & Worst of Subject Lines

It’s a sad truth, but even after spending meticulous hours crafting the perfect cold email, the most likely outcome is …

Olivia MiltonAugust 22, 2017, 11:00 pmJanuary 23, 2018 0 1531
Guest Authors

Three Steps Toward a People-Based Marketing Strategy

People-based marketing has continued its meteoric rise since the concept debuted at Advertising Week almost three years ago. In fact, …

Manu MathewAugust 22, 2017, 9:57 pmAugust 22, 2017 0 4331
Customer Loyalty Drivers
Guest Authors

How Key Customer Loyalty Drivers Have Changed Over the Last Decade

The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication …

AbsolutdataAugust 21, 2017, 10:30 pmAugust 21, 2017 1 3508
Customer Engagement
Customer Experience Management, Guest Authors, Insights

Don’t Let ‘Too Difficult’ Be an Excuse for Not Addressing Customer Engagement

Start To Listen To Your Customers And Look At The Organizational Silos That Exist In Your Business Navigating the route …

Jason HemingwayAugust 21, 2017, 9:51 pmAugust 21, 2017 0 2054
Three Lessons for Advertisers from Game of Thrones
Guest Authors

Three Lessons for Advertisers from Game of Thrones

The blockbuster HBO series Game of Thrones started its seventh season this summer, solidifying its place as a pop culture …

Extreme ReachAugust 18, 2017, 8:00 pmSeptember 1, 2017 0 1379
Apps
Guest Authors

Apps: Good for Your Business and Your Health

Mobile gaming in 2016 forever changed the way people use their smartphones. The reinvention of two different children’s media franchises, …

Adam Cohen-AslateiAugust 17, 2017, 10:00 pmAugust 17, 2017 2 1693
CMOs
Guest Authors

How CMOs Can Turn Analytics into their Secret Weapon

True consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are …

AbsolutdataAugust 17, 2017, 9:48 pmAugust 17, 2017 1 2959
Artificial intelligence
AI/ML, Guest Authors

Artificial Intelligence: Marketing’s New Ally

It’s a feeling too many customers and prospects know: the sense that they’re simply spokes in a brand’s wheel, rarely …

Michelle HuffAugust 17, 2017, 8:05 pmJuly 29, 2019 4 6984
Brands Mobile
Brand Safety, Guest Authors

Why Brands Will Pay Top Dollar for Your In-App Inventory

Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety …

Adam Cohen-AslateiAugust 16, 2017, 9:13 pmAugust 16, 2017 2 1541
Conversion
Analytics, Guest Authors

What Moved the Needle? Conversion Tracking Across Facebook and Google Analytics

With data-driven advertising comes great responsibility – and the headache of how to accurately pinpoint what contributed to each conversion …

Amir ShubAugust 15, 2017, 7:00 pmAugust 15, 2017 0 3721
Spam
Guest Authors, Programmatic Email

The Do’s and Don’t of Spam

Spam, it is largely considered the lowliest of lunchmeats. Most people don’t want it anywhere near their meals; the same …

Olivia MiltonAugust 15, 2017, 5:15 pmAugust 15, 2017 1 2636
SEO
Guest Authors

Snapchat’s New Update Creates Huge Possibilities for Local SEO

In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either …

Collin HolmesAugust 11, 2017, 9:16 pmAugust 11, 2017 2 3944
Facebook
Content Marketing, Guest Authors, Social

5 Ways Facebook is Moving to Compete in the Local Search Industry

Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in …

Collin HolmesAugust 11, 2017, 12:08 amMarch 19, 2018 1 2494
C-suite
Customer Experience Management, Guest Authors

The New C-Suite: The Rise of the CCO

Ten years ago, with the advance of marketing technology, the role of the Chief Marketing Officer (CMO) fundamentally changed. As …

Tom GoodmansonAugust 10, 2017, 4:06 pmAugust 10, 2017 1 3799
Influencer Marketing
Columnists, Guest Authors, Influencer Marketing, Social

The Influencer Economy is Booming

We hear from Venture Capital investors, Jessica Nilsson and Wendy Xiao Schadeck of Northzone Investments, on why they are betting big on Influencers. Northzone has …

Kamiu LeeAugust 10, 2017, 4:05 pmAugust 21, 2018 0 3561

Posts navigation

Previous 1 … 71 72 73 74 75 76 77 78 79 80 81 Next

Follow us

Recommended for you

What’s Trending

We’re Trapped in a Social Filter Bubble

We’re Trapped in a Social Filter Bubble

2082
Why Your Digital Marketing Strategy Needs Instagram

Why Your Digital Marketing Strategy Needs Instagram

5330
L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

11190
MObile

Five Key Trends for Programmatic Advertising in 2018

111877
Is Person-Based Marketing an Upgrade to ABM?

Is Person-Based Marketing an Upgrade to ABM?

90445
MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

83803
Blockchain-in-Advertising

Blockchain in Advertising: The Implications for Every Player in the System

40652
Data Analytics

The Importance of Data Analytics in Marketing Strategies

37319
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

Quick Links

  • News
  • Interviews
  • Insights
  • MarTech Radar
  • Resources
  • Events
  • About Us
  • Contact Us

Visit our Other Sites

iTechnology Series
SalesTech Star
AiThority
TecHR

JOIN OUR COMMUNITY


By checking this box I consent to receiving insights, offers and promotions via email.

Copyright © 2019 MarTech Series. All Rights Reserved. Privacy Policy

Menu
  • Home
  • News
  • Interviews
    • MarTech Interview Series
    • Tech Bytes
    • Fireside Chats
  • Insights
    • Columnists
    • Guest Authors
    • Staff Writers
  • MarTech Radar
    • MarTech RADAR
    • Marketing Automation
    • Data Management Platforms
    • Content
    • Social Media Platforms
    • Analytics
    • B2B Commerce
    • Personalization
  • Resources
  • Events
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms and Conditions
    • iTECH SERIES Group:
    • iTECH SERIES
    • AITHORITY
    We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. We will have to use at least one cookie to ensure that you won't have to make this choice again.AcceptPrivacy Policy