London Tech Week is rapidly becoming a “must attend” for those of us in digital marketing space; seemingly out of nowhere it may soon contend with an influx of travelers and…
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Today, companies of every size are successfully using business automation platforms across operations, to boost efficiencies in a number of ways, including improving resource management…
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Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly address and resolve the transparency and fraud problems that…
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Last week I was fortunate enough to attend Webinar World 2018 Sydney. It was a great opportunity to discover what's new in the webinar scene, the exciting enhancements coming within the…
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Header Bidding: Digital media's favorite phrase over the past few years. While header bidding technology has proliferated primarily around desktop and mobile web, in recent months…
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At its recent Digital Marketing Conference, Gartner famously called the future of marketing "fast, frenetic, and fantastic" and we couldn't agree more. Consumers increasingly expect…
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One of the first movies that really left a mark on me was WarGames. It was the summer of 1983. I was 8 years old and was already what can probably best be described as "an optimism…
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I made some predictions about Artificial intelligence back in January, and I wasn’t alone in stating that AI is likely to become the next transformational technology on the horizon for…
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Although native advertising and content marketing are not new concepts, growth in both areas has been impressive in recent years—and that growth shows no signs of waning. In 2018, BI…
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Digital transformation is a term that has been banded around the industry for many years. In fact, it has been used so regularly within businesses in the UK that some argue that is has…
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When it comes to B2B marketing, the most effective forms of communication are those that are targeted and personalized. This couldn’t be more true for a company’s website, yet many…
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It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views of where their revenue really comes from. Platforms say…
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In a perfect world, sales managers would spend quality time coaching their teams. The challenge is that sales managers are always pressed for time, so they need to be continually armed…
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These are exciting times for data science professionals. With the rapid advances being made in analytics, specifically around machine learning, deep learning and AI, researchers and…
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Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are long gone. Historically, marketing and sales have worked to push leads…
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With GDPR now in force, maintaining compliance is imperative. However, the growing use of Software as a Service (SaaS) has become a GDPR landmine threatening to undermine compliance…
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According to Global Web Index, one out of three Internet users look for information about a product or brand on social media networks. Aware of this trend, more and more real estate…
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Influencer marketing is the most effective brand building and sales tool right now, and if brands don’t invest in it for the 2018 FIFA World Cup they will score a massive own goal. My…
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Embracing Consent and Privacy is the Best Way to Breathe New Life into Marketing After years of debate, infighting, and fear mongering, GDPR finally arrives in force on May 25. For…
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Should I build or buy? That is the common question we hear, at TangoCode, from clients and prospects alike in the digital marketing space. It is also subject to surveys, countless…
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