It’s not surprising that according to Forrester’s recent DSP Wave analysis, finding significant differences among leading demand side platforms takes …
The Creative Collaboration Report: How Today’s In-House Creative Teams are Collaborating
Research shows businesses that invest in creative are 85% more likely to be financially successful. Consequently, marketing managers are asking …
Stream Yield: How to Make (Repeatable) Video Revenue
If you’re a publisher of online videos, you probably know which story on your site had the most total-views. That’s …
Can Data Save Marketers? Six Steps To Effectively Leverage Data For Marketing Campaigns
The data ship has long since sailed. Today data is everywhere. In fact, data has grown at such an exponential …
In Salesforce, It’s Really About the Data
Salesforce has become one of the largest and most popular cloud platform providers in the world, and for 18 years, …
Breaking Down the Best & Worst of Subject Lines
It’s a sad truth, but even after spending meticulous hours crafting the perfect cold email, the most likely outcome is …
Three Steps Toward a People-Based Marketing Strategy
People-based marketing has continued its meteoric rise since the concept debuted at Advertising Week almost three years ago. In fact, …
How Key Customer Loyalty Drivers Have Changed Over the Last Decade
The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication …
Don’t Let ‘Too Difficult’ Be an Excuse for Not Addressing Customer Engagement
Start To Listen To Your Customers And Look At The Organizational Silos That Exist In Your Business Navigating the route …
Three Lessons for Advertisers from Game of Thrones
The blockbuster HBO series Game of Thrones started its seventh season this summer, solidifying its place as a pop culture …
Apps: Good for Your Business and Your Health
Mobile gaming in 2016 forever changed the way people use their smartphones. The reinvention of two different children’s media franchises, …
How CMOs Can Turn Analytics into their Secret Weapon
True consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are …
Artificial Intelligence: Marketing’s New Ally
It’s a feeling too many customers and prospects know: the sense that they’re simply spokes in a brand’s wheel, rarely …
Why Brands Will Pay Top Dollar for Your In-App Inventory
Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety …
What Moved the Needle? Conversion Tracking Across Facebook and Google Analytics
With data-driven advertising comes great responsibility – and the headache of how to accurately pinpoint what contributed to each conversion …
The Do’s and Don’t of Spam
Spam, it is largely considered the lowliest of lunchmeats. Most people don’t want it anywhere near their meals; the same …
Snapchat’s New Update Creates Huge Possibilities for Local SEO
In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either …
5 Ways Facebook is Moving to Compete in the Local Search Industry
Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in …
The New C-Suite: The Rise of the CCO
Ten years ago, with the advance of marketing technology, the role of the Chief Marketing Officer (CMO) fundamentally changed. As …
The Influencer Economy is Booming
We hear from Venture Capital investors, Jessica Nilsson and Wendy Xiao Schadeck of Northzone Investments, on why they are betting big on Influencers. Northzone has …