Interview with Vijay Kasireddy, CEO, Fiind
Vijay KasireddyCo-Founder and CEO, Fiind "In the case of identifying a customer’s likelihood to buy, triangulation of multiple signals and …
Interview with Jen Spencer, VP, Sales and Marketing, SmartBug Media
Jen Spencer VP, Sales & Marketing - SmartBug Media "The lines between content marketing and sales enablement are blurring daily, …
Interview with Christopher McLaughlin, Chief Marketing Officer, Nuxeo
Christopher McLaughlin Chief Marketing Officer, Nuxeo "Brand ecosystems are driven by compelling, relevant content, which - increasingly - includes rich …
Interview with Alexander Bachmann, CEO, admitad
Alexander Bachmann CEO, admitad "In Cost-Per-Action marketing our advertisers do not have any difficulties tracking the success of their ad …
Interview with Todd Krizelman, CEO, MediaRadar
Todd Krizelman CEO & Co-Founder - MediaRadar "Open exchange programmatic creates the most immediate challenge for brands. Without any protections …
Interview with Alok Kulkarni, CEO, Cyara
Alok Kulkarni CEO, Co-Founder, Cyara "Voice experience management is going to become a core competency for any marketer and represents …
Interview with Julie Lyle, Chief Marketing Officer, DemandJump
Julie Lyle Chief Marketing Officer, DemandJump "CMOs should have a clear understanding of the business challenges they are trying to …
Interview with Peter Friedman, CEO, LiveWorld
Peter FriedmanCEO, LiveWorld "The advancement of AI solutions is a powerful tool for a company to better understand customer data and …
Interview with Dan Ushman, CEO, Concurra
Dan Ushman Founder & CEO, Concurra "The most difficult part when leveraging analytics can be knowing what to change and …
Interview with Andrew Yates, CEO, Artesian
Andrew Yates CEO, Artesian "The key is to select the tools and technologies that can streamline the analytics process, discover …
Interview with Mark Stoddard, Head Of Sales, Asia, Hubspot
Mark Stoddard Head Of Sales, Asia, Hubspot "What it really is going to mean, (hopefully) is moving a lot of …
Interview with Russ Heddleston, CEO, DocSend
Russ Heddleston CEO, DocSend "By aligning around the customer and his or her business goals, marketing and sales can finally …
Interview with Sydney Sloan, CMO, Alfresco
Sydney Sloan CMO, Alfresco "Speed and responsiveness are the new metrics of successful companies, combined with the ability to seamlessly …
Interview with Gustav Mellentin, CEO, Adform
Gustav MellentinCEO, Adform "Data Management and Customer Data Platforms are like a super sports car. They are beautiful, but if …
Interview with James Gilbert, Head of Marketing, APAC, Hubspot
James Gilbert Head Of Marketing, APAC, Hubspot "One advantage we had while building our CRM was that we were able …
Interview with Jeremy Fain, CEO, Cognitiv
Jeremy Fain CEO, Cognitiv "The biggest challenge for a CMO to create a comprehensive marketing solution is the walled-garden social …
Interview with Jeff Sammak, President, Strata Company
Jeff Sammak President, Strata Company "Your company needs to identify gaps in different data points and choose the best solution …
Interview with Ryan Phelan, Vice President, Marketing Insights, Adestra
Ryan Phelan, VP, Marketing Insights, Adestra "An intelligent data platform needs intelligent operators. Many marketers lack the sophistication and training …
Interview with Guy Weismantel, EVP Marketing – Marchex
Guy WeismantelEVP Marketing - Marchex "Give credit, take responsibility." On Marketing Technology MTS: Tell us a little bit about your …
Interview with Jon Miller, Founder and CEO – Engagio
Jon MillerFounder and CEO - Engagio "As a marketer, you just have to stay on top of the trends. Always …