"Video is a superior tool to drive engagement, conversions and to help make the complex simple — personalized video, driven by deep customer insights, is an even more powerful format."…
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"It has been predicted that the value of the programmatic advertising market will increase to $69 billion by 2022." Tell us about your role and journey into technology. What galvanized…
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"Multi-touch is important to understand the full journey of a lead and better gauge ROI of marketing channels." Tell us a little bit about your role at Zype. I currently lead the…
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"Utilizing the cookie data received from each user and personalizing the customer experience creates a stronger hook for publishers to more effectively grab their readers' attention."…
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"As more and more consumers join the digital world and consent to share their data, brands have the chance to understand and assist customers in their digital journey." Tell us about…
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"Marketing Technologies help us be precise and targeted with our efforts, so we can reach decision makers in a highly targeted way." Tell us about your role and how you got here. What…
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"Regulations are likely to continue to become more restrictive to protect the consumer and the industry is going to have to adapt." Tell us about your role and journey into technology.…
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"The marketer’s goal is to understand its clients and prospects better, and by using technology-enabled tools and data analytics, we are now able to achieve this much more effectively…
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"While the launch of the bot platforms in 2016 caused a lot of hype, we’re now starting to see brands figure out how to use the bot platforms to add real value for customers." Tell…
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"The movement to metrics that is less about lead volume can be challenging for others who don’t live in this space every day." Tell us about your journey into ABM? It seems like…
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"In the next year, I think we’re going to see more chatbots on social media and personalized experiences that are hyper-targeted." Tell us about your role and journey into advocacy.…
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"We’ve focused a lot of attention on improving intuitiveness and workflows, and I am convinced that all the winners in this very crowded space will do the same." Tell us about your…
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"From the outset, you need to be ready to enable sales to cross-sell and upsell new products, empower the marketing teams to deliver compelling content, and most importantly, be ready…
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"A/B testing will be a thing of the past since AI will learn what are the most effective results and recommend the right course of action." Tell us about your role and journey into…
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"Whether you’re selling insurance, technology or anything in between, marketers’ ability to engage with their prospects in personalized ways makes all the difference between failure and…
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"The programmatic market will keep increasing its share, and most AI solutions applied to advertising will be successfully implemented, accelerating the shift from traditional to…
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"Every action you take, every application you use, every decision you make, should be based on insights garnered from trustworthy data." Tell us about your role at AdSwerve and your…
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"Small businesses will have to decide if building a solid digital foundation is worth the upfront cost — will they be significantly growing or scaling in the next 3-5 years?" Tell us…
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"Many people think of a brand as just the logo and design systems, but it's every interaction." Tell us about your role at Infusionsoft. What inspired you to establish a CRM focused…
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"Companies need both great product and great go-to-market in order to succeed — It’s very difficult to keep customers happy in the long-term if the product isn’t meeting expectations."…
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