Interview with Alan Fletcher, Chief Product Officer, Demandbase
"The amounts of data we now have access to is massive, and the traditional methods of analyzing and rationalizing data …
Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn
"Exceptional marketing focuses on understanding customers -- they are radically individualistic -- and I think ABM takes that idea to …
Interview with Eric Porres, CMO, SundaySky
"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new …
Interview with Joe Camacho, CMO, SABIO Mobile
"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns." Tell us about your role …
Interview with Bertram Schulte, Chief Digital Officer, SAP
"Customer Data Management will be the key driver – whoever gets customer data right, has a chance to get digital …
Interview with Christopher Golec, CEO, Demandbase
"We hope that attendees take away from the conference the scaffolding to either get started on ABM and get the …
Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker
"Technology is going to help us all get more personal. Data, behavioral intent and AI can help us all make …
Interview with Tom Edwards, Chief Digital & Innovation Officer, Agency, Epsilon
"Brands will continue to seek out marketing partners who really know their customers and are able to drive business growth." …
Interview with Mikko Honkanen, Co-founder, Vainu.io
"Using sales prospecting tools, CMOs can run very effective account-based marketing campaigns and make sure they spend their marketing efforts …
Interview with Jason Shu, SVP, Data Science, Aki Technologies
"I believe that we are going to see far more emphasis on developing models that identify the best ads to …
Interview with Luc Burgelman, CEO and Chairman, NGDATA
"Well-timed and relevant customer connections will reinforce customers’ trust in the brand and allow companies to optimize their customer engagement …
Interview with Melinda McLaughlin, CMO, Extreme Reach
"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers." Tell …
Interview with Nadjya Ghausi, VP, Marketing, Prezi
"When it comes to MarTech tools, It is less about “state of the art” and more about “is this tool …
Interview with Jocelyn Brown, VP, Customer Success, Allocadia
"I think there is going to be more tech (possibly soon followed by less,) a greater need for strong operations …
Interview with Marc Guldimann, Founder and CEO, Parsec
"Real-time personalization is still nascent. It’s never been about a lack of data science or analytics, rather the biggest factor …
Interview with Field Garthwaite, Co-Founder and CEO, IRIS.TV
"The future of media and marketing is building large loyal audiences and building first-party data to inform your strategies across …
Interview with Anthony Iacovone, President, Barometric
"CMOs should create a foundation that can help them really understand the consumer’s meshed identity first. With that foundation comes …
Interview With Sudeep Misra, Director, Demand Gen and Global Campaigns, Hortonworks
"There is so much tech out there, only passionate and interested people would succeed because they not only help select …
Interview with David Kerr, CEO, Octiv
"CMOs should look for solutions that will seamlessly integrate with the systems and platforms they’re already using to ensure the …
Interview with Pushpa Ithal, Founder and CEO, Advo.Ninja
"Corporate culture has been moving towards employees deeply embracing their employer’s brand. Social media is the best platform to showcase …