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  • Page 19
Interviews

MarTech Interview with Steve Taylor, CEO, BlueRush

Viraj T Feb 25, 2019 2
"Video is a superior tool to drive engagement, conversions and to help make the complex simple — personalized video, driven by deep customer insights, is an even more powerful format."…
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Interviews

MarTech Interview with Clement Cao, Co-Founder, Executive Director and President, Mobvista

Sudipto Ghosh Feb 22, 2019 1
"It has been predicted that the value of the programmatic advertising market will increase to $69 billion by 2022." Tell us about your role and journey into technology. What galvanized…
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Interviews

MarTech Interview with Chris Bassolino, Co-Founder and COO, Zype

Rohan Jagan Feb 21, 2019 2
"Multi-touch is important to understand the full journey of a lead and better gauge ROI of marketing channels." Tell us a little bit about your role at Zype. I currently lead the…
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Interviews

MarTech Interview with Zack Dugow, Founder and CEO, Insticator

Sudipto Ghosh Feb 20, 2019 1
"Utilizing the cookie data received from each user and personalizing the customer experience creates a stronger hook for publishers to more effectively grab their readers' attention."…
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Interviews

MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies

Viraj T Feb 19, 2019 1
"As more and more consumers join the digital world and consent to share their data, brands have the chance to understand and assist customers in their digital journey." Tell us about…
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Interviews

MarTech Interview with Deborah Conrad, CMO, Grand Rounds

Sudipto Ghosh Feb 18, 2019 1
"Marketing Technologies help us be precise and targeted with our efforts, so we can reach decision makers in a highly targeted way." Tell us about your role and how you got here. What…
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Interviews

MarTech Interview with Eric Mayhew, President, Fluency

Sudipto Ghosh Feb 15, 2019 0
"Regulations are likely to continue to become more restrictive to protect the consumer and the industry is going to have to adapt." Tell us about your role and journey into technology.…
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Interviews

MarTech Interview with Lisa Agona, CMO, Ensono

Sudipto Ghosh Feb 14, 2019 1
"The marketer’s goal is to understand its clients and prospects better, and by using technology-enabled tools and data analytics, we are now able to achieve this much more effectively…
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Interviews

MarTech Interview with Joshua March, Founder and CEO, Conversocial

Sudipto Ghosh Feb 12, 2019 4
"While the launch of the bot platforms in 2016 caused a lot of hype, we’re now starting to see brands figure out how to use the bot platforms to add real value for customers." Tell…
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Interviews

MarTech Interview with Derek Slayton, CMO, Terminus

Viraj T Feb 11, 2019 0
"The movement to metrics that is less about lead volume can be challenging for others who don’t live in this space every day." Tell us about your journey into ABM? It seems like…
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Interviews

MarTech Interview with Jeb Ory, CEO, Phone2Action

Viraj T Feb 8, 2019 2
"In the next year, I think we’re going to see more chatbots on social media and personalized experiences that are hyper-targeted." Tell us about your role and journey into advocacy.…
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Interviews

MarTech Interview with Jim Nichols, CMO, Partnerize

Viraj T Feb 7, 2019 3
"We’ve focused a lot of attention on improving intuitiveness and workflows, and I am convinced that all the winners in this very crowded space will do the same." Tell us about your…
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Interviews

MarTech Interview with Alison Durant, SVP of Corporate Marketing, LogMeIn

Sudipto Ghosh Feb 5, 2019 2
"From the outset, you need to be ready to enable sales to cross-sell and upsell new products, empower the marketing teams to deliver compelling content, and most importantly, be ready…
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Interviews

MarTech Interview with Daniel Kushner, CEO, Oktopost

Viraj T Feb 1, 2019 1
"A/B testing will be a thing of the past since AI will learn what are the most effective results and recommend the right course of action." Tell us about your role and journey into…
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Interviews

Interview with Yoav Schwartz, CEO, Uberflip

Viraj T Jan 30, 2019 0
"Whether you’re selling insurance, technology or anything in between, marketers’ ability to engage with their prospects in personalized ways makes all the difference between failure and…
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Interviews

Interview with José Manuel Gonzalez Pacheco, Partnerships Director, Tappx

Viraj T Jan 29, 2019 0
"The programmatic market will keep increasing its share, and most AI solutions applied to advertising will be successfully implemented, accelerating the shift from traditional to…
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Interviews

Interview with Kristina Yarrington, VP of Marketing, Adswerve

Sudipto Ghosh Jan 28, 2019 2
"Every action you take, every application you use, every decision you make, should be based on insights garnered from trustworthy data." Tell us about your role at AdSwerve and your…
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Interviews

Interview with Ben Haynes, Founding Partner, Director of Technology, Directus

Viraj T Jan 25, 2019 0
"Small businesses will have to decide if building a solid digital foundation is worth the upfront cost — will they be significantly growing or scaling in the next 3-5 years?" Tell us…
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Interviews

Interview with Clate Mask, CEO, Infusionsoft

Viraj T Jan 24, 2019 0
"Many people think of a brand as just the logo and design systems, but it's every interaction." Tell us about your role at Infusionsoft. What inspired you to establish a CRM focused…
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Interviews

Interview with Sandi Lin, CEO, Skilljar

Viraj T Jan 23, 2019
"Companies need both great product and great go-to-market in order to succeed — It’s very difficult to keep customers happy in the long-term if the product isn’t meeting expectations."…
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