Interview with Jon Clarke, CEO, Cyance
"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the …
Interview with Tomer Tagrin, Co-founder and CEO, Yotpo
"B2B brands with a larger customer base can absolutely benefit from UGC platforms." Tell us about your role at Yotpo …
Interview with Henry Bruce, SVP Marketing, Contently
"Strategically aligned, high-quality content helps break through the noise and build trust and intimacy with your customers." Tell us about …
Interview with Peter Isaacson, Chief Marketing Officer, Demandbase
"The ABM Innovation Summit is an opportunity to network and share ideas, learn from each other, but mostly importantly, grow …
Interview with Jesper Theill Eriksen, CEO, Templafy
"The important thing for our customers is document compliance and employee productivity when they produce documents." Tell us about your …
Interview with John Nash, Chief Marketing and Strategy Officer, RedPoint Global
"A marketing leader needs to realize is that the best marketing comes from a blend of art and science; the …
Interview with Ron Jacobson, Co-founder, Rockerbox
"It’s easy to re-engage users who have already shown intent but convincing someone that’s never heard of your brand to …
Interview with Itamar Benedy, CEO, Glispa
"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user …
Interview with David Elkington, CEO and Founder, InsideSales.com
"The real innovation would come from the way people aggregate and classify data – and the volume and sources of …
Interview with Steve Lok, Global Head of Martech, The Economist
"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable …
Interview with Caspar Thykier, Co-Founder and CEO, Zappar
"We’re on the cusp of an era when augmented reality can take its place among the communications channels businesses and …
Interview with Samuel Gerace, CEO, Convey
"Instead of just the product or service being the main purchase-driver, customer decisions are being driven by customer service and …
Interview with Kyle Tkachuk, President, CEO and Founder, Clickback
"Leveraging predictive technologies to gather more accurate data points or patterns, or auto-populating through algorithms can help marketers increase their …
Interview with Nikos Acuña, Chief Visionary, Sizmek
"Ideal customers can be defined not just by those who purchase the most, but if they have the potential of …
Interview with Rhonda Wunderlin, VP, Performance Marketing, Informa Engage
"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify …
Interview with Andy Ramm, President and CEO, Alexa Internet
"Marketers invest in content to build and nurture long and fruitful relationships with customers that lead to loyalty and evangelism." …
Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud
"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with …
Interview with Lilian Leong, COO, 9GAG
"If you look at the trends in content marketing, it’s been the same, unchanging yet ever-changing. What works one minute …
Interview with Holly Pavlika, SVP, Marketing & Content, Collective Bias
"The maturity of data science helps the marketing industry switch focus rapidly and keep up with dizzying speed of consumer …
Interview with Anne Gretland, CEO, FotoWare
"Digital innovation is about how we no longer have to do many small tasks to get the job done or to …