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Interviews

Interview with Kristina Yarrington, VP of Marketing, Adswerve

Sudipto Ghosh Jan 28, 2019 2
"Every action you take, every application you use, every decision you make, should be based on insights garnered from trustworthy data." Tell us about your role at AdSwerve and your…
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Interviews

Interview with Ben Haynes, Founding Partner, Director of Technology, Directus

Viraj T Jan 25, 2019 0
"Small businesses will have to decide if building a solid digital foundation is worth the upfront cost — will they be significantly growing or scaling in the next 3-5 years?" Tell us…
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Interviews

Interview with Clate Mask, CEO, Infusionsoft

Viraj T Jan 24, 2019 0
"Many people think of a brand as just the logo and design systems, but it's every interaction." Tell us about your role at Infusionsoft. What inspired you to establish a CRM focused…
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Interviews

Interview with Sandi Lin, CEO, Skilljar

Viraj T Jan 23, 2019
"Companies need both great product and great go-to-market in order to succeed — It’s very difficult to keep customers happy in the long-term if the product isn’t meeting expectations."…
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Interviews

Interview with James Norwood, EVP Strategy, Chief of Staff, Episerver

Viraj T Jan 22, 2019 0
"AI is an important component of any modern CMS as it offers the opportunity to enhance the customer journey with better targeting and more efficient use of customer data." Tell us…
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Interviews

Interview with Mike Austin, Co-Founder and CEO, Fresh Relevance

Sudipto Ghosh Jan 21, 2019 3
"AI can offer device-based and local time-based insights to help determine at what time and on which channel marketing messages should be served to each individual shopper for maximum…
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Interviews

Interview with Babak Hedayati, CEO and Co-Founder, TapClicks

Sudipto Ghosh Jan 18, 2019 1
"As a business leader preparing for an AI-centric world, it’s important that you start by gaining access to relevant data and then implement AI and ML capabilities to work towards…
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Interviews

Interview with Ted Murphy, Founder, Chairman and CEO, IZEA

Sudipto Ghosh Jan 17, 2019 0
"There is real money being spent on Influencer Marketing, but there is also real money being wasted at the same time — both in spend and operational inefficiencies at brands and…
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Interviews

Interview with Ashley Deibert, Chief Marketing Officer, Videolicious

Sudipto Ghosh Jan 16, 2019 3
"In the age of Artificial Intelligence and chatbots, companies bringing the 'human touch' back to business are actually those with a competitive advantage." Tell us about your new role…
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Interviews

Interview with Dawn Colossi, Chief Marketing Officer, FocusVision

Sudipto Ghosh Jan 14, 2019 0
"I use data to validate and prove what it is I’m trying to accomplish — people will argue against opinion, but it’s hard to argue against data." Tell us about your role and journey…
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Interviews

Interview with Mike Lane, CEO and Founder, Fluency

Sudipto Ghosh Jan 11, 2019 0
"If you are going to be in this space, you need to innovate and compete because tomorrow there will be something new and the deck will get reshuffled." Tell us about your role and…
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Interviews

Interview with Marya Dzmitruk, VP Marketing, Zailab

Viraj T Jan 10, 2019 1
"With the evolution of consumer behavior, we have to be ready to cater not only via multi-channel but via omnichannel for customers to go through their journey completely…
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Interviews

Interview with Megan J. Browning Kvamme, CEO, FactGem

Sudipto Ghosh Jan 9, 2019 0
"The industry is still exploring how AR and VR can transition from the realm of entertainment into more business-oriented applications." Tell us about your role and how you got here.…
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Interviews

Interview with Rani Hublou, Chief Marketing Officer, 8×8

Sudipto Ghosh Dec 31, 2018 2
"To keep up with the speed of customer demands, multi-channel marketing and multi-channel communications are critical." Tell us about your role and how you got here. What inspired…
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Interviews

Interview with Alexi Venneri, Co-Founder and CEO, Digital Air Strike

Sudipto Ghosh Dec 28, 2018 1
"To keep Digital Air Strike on top of technology and innovation, I employ three qualities: confidence, positivity and curiosity." Tell us about your journey into technology. What made…
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Interviews

Interview with Cornelius Willis, CMO, Clari

Sudipto Ghosh Dec 27, 2018 1
"Marketing leadership, particularly revenue marketing, needs to understand technology — not just what to buy, but how to integrate it into a strategy and use it to power a marketing…
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Interviews

MarTech Interview with Jeff Nolan, CMO, Kahuna

MTS Staff Writer Dec 27, 2018 5
"Email Marketing is primed for major disruption, and we really need to embrace messaging more aggressively within B2B segments." Tell us about your role and journey at Kahuna. I’m…
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Interviews

Interview with Geoff Hoffmann, CEO, North America, Adstream

Viraj T Dec 26, 2018 0
"Analytics and ROI, which is becoming highly valuable, is the new currency in Content Management." Tell us about your role and journey into AdTech. I have been working with Adstream…
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Interviews

Interview with Richard Black, CMO, Aki Technologies

Sudipto Ghosh Dec 24, 2018 1
"GDPR, while, of course, focused in Europe, was a big wake up call for the entire industry and made many companies take stock of how they handled data." Tell us about your role and…
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Interviews

Interview with John Cate, CEO, Mediasmith

Sudipto Ghosh Dec 21, 2018 1
"We pride ourselves on remaining independent in a time when shops are getting bought by the big conglomerates."Tell us how you came to be at Mediasmith. Before recently becoming CEO,…
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