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Marketing Automation

The Quickest Guide to Designing Marketing Automation Campaigns

MTS Staff Writer Jan 12, 2021 0
According to Salesforce, "Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically." It helps to…
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Marketing Automation

AI in Marketing and Sales: Why Businesses Must Integrate AI into their CRM?

MTS Staff Writer Jan 11, 2021 0
The CRM industry has witnessed enormous growth in the past few years. And 2020 was no exception. Last year, CRM usage increased from 56% to 74%. Within these statistics, 91% percent of…
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Staff Writers

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Sudipto Ghosh Jan 7, 2021 0
Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized…
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Marketing intelligence

What is Customer Intelligence: Trends and Standards

MTS Staff Writer Jan 5, 2021 0
The way people shop online has changed drastically in modern times. A study from Dimensional Research showed that around 90 percent of people cited that their purchase decision depended…
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Data Management Platforms

How Retail Brands can Attain Success With Data Management Platforms

MTS Staff Writer Dec 29, 2020 0
“Data is the new oil”. This decade-old metaphor couldn’t be more relevant to present times. In every industry, data is playing a significant role. For retail, the prioritization of data…
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Content Discovery

Top 5 PR Technology Tools to Spread your Word

MTS Staff Writer Dec 23, 2020 0
As per the definition from Hubspot, “Public Relations (PR) professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned…
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B2B Data

Top LinkedIn Competitors for B2B Media Marketing

MTS Staff Writer Dec 23, 2020 0
Regardless of the industry, today’s competitive world demands businesses to stand out from the competition. As we progress further into the digital world, businesses will need to drive…
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Social Media Platforms

The Definitive Guide to Instagram Hashtag Strategy

MTS Staff Writer Dec 22, 2020 0
How good is your Instagram hashtag strategy? As the year draws to an end, we have identified the top Instagram tactics that would serve you well in 2021. Instagram Hashtags…
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Social Media Platforms

How to Kick-start Your Facebook Video Campaign

MTS Staff Writer Dec 22, 2020 0
With over three billion videos being watched every day, Facebook is one of the most preferred advertising platforms. These videos are eye-catching, engaging, and give a new breathing…
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Mobile Advertising

Predictions Series 2021: 6 AdTech Leaders and their Powerful Performance Marketing Insights for 2021

Sudipto Ghosh Dec 8, 2020 0
The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the…
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Native & Programmatic Advertising

MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

MTS Staff Writer Nov 20, 2020 30
Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence…
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Customer Data Platforms

Delivering Better Customer Experience Using Customer Data Management

MTS Staff Writer Nov 17, 2020 0
If there is one thing that has strengthened during the COVID-19 pandemic is our reliance on technology. Even more so, smart technology, also referred to as SmartTech in the modern…
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Primers

MarTech Primer: Marketing Analytics

MTS Staff Writer Apr 28, 2020 0
Are you investing in the right Marketing efforts for your organization? Marketing Analytics means to collect, manage and study key metrics for determining the success and ROI of your…
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Primers

MarTech Primer: What is BANT Framework?

MTS Staff Writer Apr 27, 2020 0
In Marketing, Lead Generation is a process to initiate the interest of strangers/potential customers in your company’s product or services The industry standard to identify an…
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Recommended

How Is AI Changing CRM?

MTS Staff Writer Apr 16, 2020 0
2019 witnessed a dramatic transformation in Sales operations with the implementation of Artificial Intelligence. Customer Relationship Management (CRM) has cemented its positions as the…
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Primers

5 Outstanding Features of Hootsuite SMM Dashboard

MTS Staff Writer Apr 14, 2020 0
Hootsuite is a very popular "Social Media Management System" or SMM tool that enables Marketing TEAMS to effectively follow and manage social media users across numerous social media…
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Primers

What Makes a Great Chatbot Personality?

MTS Staff Writer Apr 14, 2020 0
In one of our MarTech Interviews, a CEO of AI start-up company told me how she wishes to name her various Chatbot applications on the F.R.I.E.N.D.S. cast. Google Assistant, Alexa,…
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Unified Communications

Applications of Unified Communications

MTS Staff Writer Apr 14, 2020 0
Whenever companies consider services to improve team collaboration, Unified Communications always enters the discussion. As technology is continuously developing, we have entered an era…
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Primers

MarTech Primer: What is HubSpot Marketing?

MTS Staff Writer Mar 24, 2020 0
HubSpot is an Inbound Marketing and Sales software that assists organizations with pulling in visitors, convert leads and close clients. You can utilize HubSpot Marketing features to…
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Primers

TikTok Partners With Arnold Schwarzenegger’s After-School All-Stars to Provide Food and…

MTS Staff Writer Mar 20, 2020 0
The short-form video platform is donating $3M to help provide millions of meals to families across the U.S. As schools across the country close, one of the greatest challenges facing…
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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.
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