Are you investing in the right Marketing efforts for your organization? Marketing Analytics means to collect, manage and study key metrics for determining the success and ROI of your…
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In Marketing, Lead Generation is a process to initiate the interest of strangers/potential customers in your company’s product or services The industry standard to identify an…
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2019 witnessed a dramatic transformation in Sales operations with the implementation of Artificial Intelligence. Customer Relationship Management (CRM) has cemented its positions as the…
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Hootsuite is a very popular "Social Media Management System" or SMM tool that enables Marketing TEAMS to effectively follow and manage social media users across numerous social media…
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In one of our MarTech Interviews, a CEO of AI start-up company told me how she wishes to name her various Chatbot applications on the F.R.I.E.N.D.S. cast. Google Assistant, Alexa,…
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Whenever companies consider services to improve team collaboration, Unified Communications always enters the discussion. As technology is continuously developing, we have entered an era…
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HubSpot is an Inbound Marketing and Sales software that assists organizations with pulling in visitors, convert leads and close clients. You can utilize HubSpot Marketing features to…
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The short-form video platform is donating $3M to help provide millions of meals to families across the U.S. As schools across the country close, one of the greatest challenges facing…
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Salesforce CRM is one of the best-in-class CRM application based on the Force.com stage. It can deal with all the client collaborations of an organization through various media, like…
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YouTube is one of the greatest, most well-known sites in the world, this is what makes it an amazing Marketing tool. If you don't have a YouTube channel for your brand, you must get…
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Forrester’s report on the Customer Experience Index states that the top 20% of brands investing in customer experience recorded a higher stock price growth and achieved greater returns.…
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Net Promoter Score, or NPS, measures customer experience and predicts business growth. A core metric to measure customer experience management programs, it has transformed the ways of…
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Sales and Marketing - two departments always in conflict about demarcating their specific roles and responsibilities. Being an Inbound Marketer and a Specialist in Content Marketing, I…
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Nowadays, Twitter has become a powerful place for people to share their thoughts and opinions. With more than 321 million monthly active users, it has become a major customer-targeting…
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A Mobile CRM is defined as a version of your CRM solution which can be accessed from a mobile device, smartphone, and tablet. Using CRM, you can access updated information about your…
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Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions,…
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This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry A lot has changed in the way brands market their products…
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This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media network relies on certain metrics to measure their social media success. Each…
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In Our Primer On Mastering B2B Content Marketing, We Outline Time-Tested and Verified Strategies To Drive Traffic To Your Website. If the content is king, then the intent driving…
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Smart Technology Are Part of AI Landscape That Runs on Purpose-Built Software to Manage Data Effectively and with Accuracy By 2018, 62% of companies all over the world will be using…
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