MarTech Interview with Andrew Field, Founder and CEO, PFL
"We are going to see more and more marketers turn away from ‘batch and blast’ digital marketing and focus on …
Marketing Technology Primer on “What is Sentiment Analysis”
This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry …
Primer: What is Social Media Intelligence in 2018?
This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media …
Five DIY Activities to Become a B2B Content Rockstar
In Our Primer On Mastering B2B Content Marketing, We Outline Time-Tested and Verified Strategies To Drive Traffic To Your Website. …
AI Primer: How Smart Technology Makes Businesses Better
Smart Technology Are Part of AI Landscape That Runs on Purpose-Built Software to Manage Data Effectively and with Accuracy By …
Everything You Wanted to Know About Marketing Attribution
“The best marketing doesn’t feel like marketing.” - Tom Fishburne, Chief Marketoonist While the marketing ecosystem continues to evolve at a dramatic pace, …