Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence…
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If there is one thing that has strengthened during the COVID-19 pandemic is our reliance on technology. Even more so, smart technology, also referred to as SmartTech in the modern…
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Are you investing in the right Marketing efforts for your organization? Marketing Analytics means to collect, manage and study key metrics for determining the success and ROI of your…
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In Marketing, Lead Generation is a process to initiate the interest of strangers/potential customers in your company’s product or services The industry standard to identify an…
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2019 witnessed a dramatic transformation in Sales operations with the implementation of Artificial Intelligence. Customer Relationship Management (CRM) has cemented its positions as the…
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Hootsuite is a very popular "Social Media Management System" or SMM tool that enables Marketing TEAMS to effectively follow and manage social media users across numerous social media…
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In one of our MarTech Interviews, a CEO of AI start-up company told me how she wishes to name her various Chatbot applications on the F.R.I.E.N.D.S. cast. Google Assistant, Alexa,…
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Whenever companies consider services to improve team collaboration, Unified Communications always enters the discussion. As technology is continuously developing, we have entered an era…
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HubSpot is an Inbound Marketing and Sales software that assists organizations with pulling in visitors, convert leads and close clients. You can utilize HubSpot Marketing features to…
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The short-form video platform is donating $3M to help provide millions of meals to families across the U.S. As schools across the country close, one of the greatest challenges facing…
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Salesforce CRM is one of the best-in-class CRM application based on the Force.com stage. It can deal with all the client collaborations of an organization through various media, like…
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YouTube is one of the greatest, most well-known sites in the world, this is what makes it an amazing Marketing tool. If you don't have a YouTube channel for your brand, you must get…
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Forrester’s report on the Customer Experience Index states that the top 20% of brands investing in customer experience recorded a higher stock price growth and achieved greater returns.…
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Net Promoter Score, or NPS, measures customer experience and predicts business growth. A core metric to measure customer experience management programs, it has transformed the ways of…
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Sales and Marketing - two departments always in conflict about demarcating their specific roles and responsibilities. Being an Inbound Marketer and a Specialist in Content Marketing, I…
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Nowadays, Twitter has become a powerful place for people to share their thoughts and opinions. With more than 321 million monthly active users, it has become a major customer-targeting…
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A Mobile CRM is defined as a version of your CRM solution which can be accessed from a mobile device, smartphone, and tablet. Using CRM, you can access updated information about your…
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Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions,…
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This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry A lot has changed in the way brands market their products…
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This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media network relies on certain metrics to measure their social media success. Each…
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