According to Salesforce, "Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically." It helps to…
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The CRM industry has witnessed enormous growth in the past few years. And 2020 was no exception. Last year, CRM usage increased from 56% to 74%. Within these statistics, 91% percent of…
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Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized…
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The way people shop online has changed drastically in modern times. A study from Dimensional Research showed that around 90 percent of people cited that their purchase decision depended…
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“Data is the new oil”. This decade-old metaphor couldn’t be more relevant to present times. In every industry, data is playing a significant role. For retail, the prioritization of data…
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As per the definition from Hubspot, “Public Relations (PR) professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned…
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Regardless of the industry, today’s competitive world demands businesses to stand out from the competition. As we progress further into the digital world, businesses will need to drive…
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How good is your Instagram hashtag strategy? As the year draws to an end, we have identified the top Instagram tactics that would serve you well in 2021. Instagram Hashtags…
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With over three billion videos being watched every day, Facebook is one of the most preferred advertising platforms. These videos are eye-catching, engaging, and give a new breathing…
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The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the…
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Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence…
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If there is one thing that has strengthened during the COVID-19 pandemic is our reliance on technology. Even more so, smart technology, also referred to as SmartTech in the modern…
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Are you investing in the right Marketing efforts for your organization? Marketing Analytics means to collect, manage and study key metrics for determining the success and ROI of your…
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In Marketing, Lead Generation is a process to initiate the interest of strangers/potential customers in your company’s product or services The industry standard to identify an…
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2019 witnessed a dramatic transformation in Sales operations with the implementation of Artificial Intelligence. Customer Relationship Management (CRM) has cemented its positions as the…
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Hootsuite is a very popular "Social Media Management System" or SMM tool that enables Marketing TEAMS to effectively follow and manage social media users across numerous social media…
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In one of our MarTech Interviews, a CEO of AI start-up company told me how she wishes to name her various Chatbot applications on the F.R.I.E.N.D.S. cast. Google Assistant, Alexa,…
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Whenever companies consider services to improve team collaboration, Unified Communications always enters the discussion. As technology is continuously developing, we have entered an era…
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HubSpot is an Inbound Marketing and Sales software that assists organizations with pulling in visitors, convert leads and close clients. You can utilize HubSpot Marketing features to…
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The short-form video platform is donating $3M to help provide millions of meals to families across the U.S. As schools across the country close, one of the greatest challenges facing…
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