Round led by Rogers Venture Partners, with participation from several other leading investors Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has raised a $10.5 million in a Series A financing. Rogers…
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Q2 2017 Benchmark Report From Extreme Reach Shows Dramatic Improvement In Viewability, Completion And Time Spent Metrics For Video Ads Extreme Reach, a cloud technology platform for TV and Video ad workflow management, today unveiled…
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The Battle For The Best National Day Ad Has Ended, And Here’s A Look At The Brands That Won Consumers Over, And The Ones That Didn’t – To Say The Least.   According to new data released by Meltwater, a global media intelligence firm,…
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Datonics’ Proprietary Search, Purchase-Intent, Life-Stage, Demographic And B2b Data Now Available To Marketers And Advertisers Using Appnexus Datonics, a leading independent online data provider, has been fully integrated into…
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The New Bot-Builder Platform From Sprout Social Enables Brands To Create Customized Automated Conversational Workflows For Improved Customer Service On Facebook Marketers are seeking chatbots–in fact, 80% of high-level marketers plan to…
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The Pegasystems’ Report Provides A Roadmap For Businesses To Improve Ai-Powered Customer Experiences A new global study released by Pegasystems Inc., , has revealed that consumers are open to embracing the promise of AI-powered customer…
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Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy Google Trends shows how Influencer marketing has steadily climbed the charts to displace print advertising. Sneaking close to video advertising, influencer…
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Demandbase New Artificial Intelligence-Based Technology Gives B2b Companies A Head Start On The Buying Cycle More than 70% of B2B buyers start their research with a generic search. For ABM success, it is critical for companies to…
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Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced that it is doubling down on solving 3 major pain points for their customers by expanding their LinkedIn…
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Invoca, the call intelligence company, today unveiled Invoca Signal AI, adding the power and scale of machine learning to the Invoca Voice Marketing Cloud. With Signal AI, marketers can uncover previously inaccessible insights from billions…
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Altify’s New Enhancements Enable Faster, More Productive Engagements with Key Buyers, Alignment Across the Full Go-To-Market Team, and International Deployment Altify, the sales transformation software company, has announced its Altify…
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Marketers Can Produce Custom Reports Using WHOSAY’s Match Platform To Uncover Talent Who Have Fans That Also Like Certain Brands WHOSAY, a leading company in the fast growing Influence marketing space,  launched its newly designed…
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New survey by Euclid Analytics reveals women seek unique experiences, men expect convenience as key part of in-store shopping experience Gender and in-store technology are more closely related than what was perceived earlier. According…
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"Marketing is the new finance." And, Quantifi has taken the first step towards making it true. The marketing R&D and digital ad experimentation platform announced its launch and the $2 million seed funding today. Of course, the latest…
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Two mega events in 2017-- Super Bowl and the annual Oscars, left me wondering how many viewers watched the ceremonies online -- be it via live streaming apps, or on hosted TV channels! While it may take some time for data scientists to come…
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The Rise and Rise of Account Based Marketing What kale was to the food industry in 2012, ABM or account-based marketing is to the world of marketing in 2017. Much like how kale has been around for centuries before becoming every…
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23 days in a year - That’s the time an average mobile user spent browsing and interacting with online media since 2013. Convergence of social, mobile, analytics and Big Data has opened up a rather dynamic marketing landscape element for the…
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“The best marketing doesn't feel like marketing.”  - Tom Fishburne, Chief Marketoonist While the marketing ecosystem continues to evolve at a dramatic pace, the crux of every business remains unchanged. That is, to improve satisfaction …
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