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Tech Bytes

TechBytes with Raj Iyer, VP, Product Management at HCL Software

Sudipto Ghosh Jan 21, 2021 0
Tell us more about your HCL Commerce Fall Release and how it would help your users generate more sales and revenue in 2021? With new Content Management and new Digital Asset…
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Native & Programmatic Advertising

TechBytes with Amit Shetty, Sr. Director, Product at IAB Tech Lab

Sudipto Ghosh Jan 20, 2021 0
Please tell us about your current role and the team/ technology you handle at IAB. I lead the programmatic, anti-fraud, and brand safety initiatives at IAB Tech Lab. What is ads.txt…
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NLP

TechBytes with Dorian Stone, General Manager at Grammarly Business

Sudipto Ghosh Jan 18, 2021 0
How does Grammarly work for Enterprise and individual contributors? Grammarly’s AI-powered writing assistant helps 30 million people and 30,000 teams communicate more clearly and…
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Advertising Trends

TechBytes with Thomas Høgebøl, the CEO and co-founder of NoA

Sudipto Ghosh Jan 14, 2021 0
Hi, please tell us how you manage to stay on top of your Martech and Adtech business in 2020? 2021 will be vital for NoA’s global acquisitions and expansion, following a sharp…
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TV Advertising

TechBytes with Jay Prasad, Chief Strategy Officer at LiveRamp TV

Sudipto Ghosh Jan 11, 2021 0
Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing…
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Audience Data

TechBytes with Peo Persson, Co-founder and CPO of DanAds

Sudipto Ghosh Jan 8, 2021 0
Hi Peo, please tell us how you managed to stay on top of your Martech and Adtech business in 2020? For everyone in the business, it was a year of survival rather than a year of…
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Tech Bytes

TechBytes With Ritesh Idnani, President Of Business Process Services, Tech Mahindra

Sudipto Ghosh Jan 7, 2021 0
About Me Please tell us about the role you handle and how you arrived at TechMahindra I’ve been working in technology and technology-enabled business services for over two decades…
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B2B Commerce

TechBytes with James Lapic, Chief Technology Officer at Zipwhip

Sudipto Ghosh Jan 5, 2021 0
How do you think email marketing teams should start embracing cold emails and phone call trends in B2B industry? In 2021, I think you should say, ”Goodbye Email and Phone Calls,…
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Tech Bytes

TechBytes with Ben Howell, Director, Product Management at Veritone

Sudipto Ghosh Dec 29, 2020 0
Please tell us about your experience as a Product Management leader through the COVID-19 crisis.  I’ve been with Veritone through an acquisition of my previous company, Wazee…
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Tech Bytes

MarTech Interview with Robin Bordoli, President at RollWorks

Sudipto Ghosh Dec 24, 2020 0
"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Can you tell us about…
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Native & Programmatic Advertising

Predictions Series 2021: TechBytes with Luke Taylor, Founder and COO at TrafficGuard

Sudipto Ghosh Dec 17, 2020 0
Tell us what you think about Apple’s impact on the current Adtech businesses? I think Apple would take a bigger bite of the Search pie We are seeing increased Apple Bot activity…
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Marketing intelligence

Predictions Series 2021: TechBytes with Susan Thomas, CEO at 10Fold

Sudipto Ghosh Dec 16, 2020 0
Tell us your number 1 prediction for Marketing technology companies and how they should prepare for 2021? Budget Cuts Will Catch Up with Technology Companies    COVID-19 caused …
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Native & Programmatic Advertising

TechBytes with Diaz Nesamoney, CEO at Jivox

Sudipto Ghosh Dec 14, 2020 0
Hi Diaz, tell us about your adtech predictions and how Google continues to be top of every advertiser’s mind? For me, in 2021, Google gets out of ad tech. Due to concerns with…
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E-Commerce and Mobile Commerce

Predictions Series 2021: TechBytes with Holly Aresty, SVP of Customer Success at Rokt

Sudipto Ghosh Dec 9, 2020 0
Holly, please tell us about the Marketing- Sales alignment strategies during COVID-19. How did you cope with the expectations from your customers? Marketing and sales always need to…
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Sales Intelligence

Predictions Series 2021: TechBytes with Jon Miller, CPO at Demandbase

Sudipto Ghosh Dec 8, 2020 0
Tell us about your role at Demandbase and how you arrived here. I’m currently the Chief Product Officer (CPO) at Demandbase. I was a co-founder for Marketo and was previously the…
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Customer Data Platforms

TechBytes with Ayal Steiner, VP of Global Ad Revenue at Outbrain

Sudipto Ghosh Nov 30, 2020 0
Please tell us how Outbrain is preparing for the FIRST biggest Sales season of the COVID-19 era. We are seeing a clear trend of established brands moving into Direct-To-Consumer…
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Customer Experience Management

TechBytes with Kevin Cochrane, SVP of Product Marketing, Acquia

Sudipto Ghosh Nov 25, 2020 0
Tell us about the Martech consolidation and compliance goals for 2021. More than ever, marketing and IT leaders need to navigate not only accelerating demands for digital…
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Tech Bytes

TechBytes with John Landsman, Manager, Research Analytics at SparkPost

Sudipto Ghosh Nov 23, 2020 0
Please tell us about the major factors that affect customer behavior on digital platforms? Key factors are: easy access; control of content/contact; useful and relevant information;…
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Customer Data Platforms

TechBytes with Christian Monberg, CTO and Head of Product at Zeta Global

Sudipto Ghosh Nov 18, 2020 0
Hi Chris, please tell us how much your role and functions changed in the last 6-8 months. In my role as CTO and Head of Product, I’m responsible for ensuring our product strategy…
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Social Media Marketing

TechBytes with Andrew Caravella, VP of Global Partnerships at Sprout Social

Sudipto Ghosh Nov 17, 2020 0
Tell us more about your recent integration with Glassdoor. How can marketing teams better leverage this opportunity to acquire and engage with customers? The lines between the…
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