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Tech Bytes

TechBytes with Spencer Pingry, Chief Technical Officer, Zaius

Spencer PingryChief Technical Officer, Zaius Zaius gives B2C marketers the power to own customer data. This data enables marketer's to

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Sudipto GhoshMarch 23, 2018, 4:38 pmMarch 23, 2018 0 437

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TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy ShterevaDirector, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes in,

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Sudipto GhoshMarch 22, 2018, 4:39 pmMarch 22, 2018 0 325

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TechBytes with Mark Woollen, Chief Product Officer, Radius Intelligence

Mark WoollenChief Product Officer, Radius Intelligence Real-time sales intelligence can accelerate sales deals. Behavioral Data and Audience Segmentation, when they

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Sudipto GhoshMarch 21, 2018, 5:30 pmMarch 21, 2018 0 375

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TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick MukherjeeChief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. This

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Sudipto GhoshMarch 20, 2018, 4:30 pmMarch 20, 2018 0 822

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TechBytes with Andreas Gnutzmann, Chief Technology Officer, FotoWare

Andreas GnutzmannChief Technology Officer, FotoWare Digital Asset Mangement (DAM) platforms are transforming the way retail marketers align their strategy around

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Sudipto GhoshMarch 19, 2018, 5:10 pmMarch 19, 2018 0 1143

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TechBytes with Deanna Ballew, VP, Product Development, Widen

Deanna BallewVP, Product Development, Widen In a recent article, we mentioned how Product Reviews and Recommendations could be a central

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Sudipto GhoshMarch 16, 2018, 5:31 pmMarch 16, 2018 0 411

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TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi

Anne FrisbieSVP, Global Brand & Programmatic, InMobi With the recent spurt of innovations in the digital advertising analytics technologies, programmatic

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Sudipto GhoshMarch 15, 2018, 6:01 pmMarch 16, 2018 0 335

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TechBytes with Brennan Wilkie, SVP, Customer Experience Strategy, InMoment

Brennan WilkieSVP, Customer Experience Strategy, InMoment A CX Blueprint could be a fascinating aspect of building a modern marketing campaign

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Sudipto GhoshMarch 14, 2018, 5:30 pmMarch 14, 2018 0 811

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TechBytes with Fatima Nadine Khan, Chief Privacy Officer, Demandbase

Fatima Nadine KhanChief Privacy Officer, Demandbase GDPR could be the most disruptive event of the year for marketers. Last year,

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Sudipto GhoshMarch 13, 2018, 5:09 pmMarch 13, 2018 0 1234

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TechBytes with Neal Sinno, GM and VP Operations, Playbuzz

Neal SinnoGM and VP Operations, Playbuzz Modern marketing technologies are created with two strategic aspects at their core -- first,

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Sudipto GhoshMarch 12, 2018, 5:46 pmMarch 12, 2018 0 2111

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TechBytes with Alexei Chemenda, CRO For Apps and MD, USA, Adikteev

Alexei ChemendaCRO for Apps and MD, USA, Adikteev Ask any inbound marketer and they will tell you that mobile marketing

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Sudipto GhoshMarch 9, 2018, 6:00 pmMarch 13, 2018 0 1337

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TechBytes with Claire Sporton, SVP, Customer Experience Innovation, Confirmit

Claire SportonSVP, Customer Experience Innovation, Confirmit Technology can be used to measure the quality of both – Customer Experience and Customer

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Sudipto GhoshMarch 8, 2018, 5:30 pmMarch 8, 2018 0 978

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TechBytes with Josh Baumrind, SVP of Partners and Corporate Development, Evergage

Josh BaumrindSVP of Partners and Corporate Development, Evergage The 'Power of 1' in omnichannel marketing. Sounds very promising to marketers,

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Sudipto GhoshMarch 7, 2018, 8:30 pmMarch 7, 2018 0 500

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Webinar World TechBytes with Annie Lei, Chief Revenue Officer, AmpLive

Annie LeiChief Revenue Officer, AmpLive The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’

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Sudipto GhoshMarch 6, 2018, 10:30 pmMarch 6, 2018 0 1337

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Webinar World TechBytes with Aaron Dun, Senior Vice President, Marketing, SnapApp

Aaron DunSenior Vice President, Marketing, SnapApp The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in

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Sudipto GhoshMarch 6, 2018, 8:30 pmMarch 6, 2018 0 1065

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Webinar World TechBytes with Amy Holtzman, VP, Marketing, Splash

Amy HoltzmanVP, Marketing, Splash The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ –

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Sudipto GhoshMarch 6, 2018, 5:15 pmMarch 6, 2018 0 918

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TechBytes with Zackary Cantor, Director, Decision Sciences, GlobalWide Media

Zackary CantorDirector, Decision Sciences, GlobalWide Media As audience-based advertising strategies continue to draw a sizeable amount of ad dollars into

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Sudipto GhoshMarch 5, 2018, 5:35 pmMarch 5, 2018 0 570

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TechBytes with Guillaume Marcerou, Global Privacy Director, Criteo

Guillaume MarcerouGlobal Privacy Director, Criteo Recently, Criteo released its GDPR Checklist for the upcoming disruption that is seen as one

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Sudipto GhoshMarch 2, 2018, 6:39 pmMarch 2, 2018 0 1448

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Webinar World TechBytes with Christine Jacobs Pribilski, Vice President, Marketing, IBM

Christine Jacobs PribilskiVice President, Marketing, IBM Webinar World’18 is almost upon us. On the agenda is the question that is foremost

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Sudipto GhoshMarch 1, 2018, 5:16 pmMarch 1, 2018 0 1934

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TechBytes with Robert Fox, CTO, HG Data

Robert FoxCTO, HG Data In a dynamic marketing technology ecosystem, technographic intelligence and audience segmentation analyses are growing in prominence.

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Sudipto GhoshFebruary 28, 2018, 6:51 pmFebruary 28, 2018 0 865

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

The FIVE Key Building Blocks for a Solid ABM Foundation

3 Pivots Marketers Need to Make to Improve Marketing Performance

4 Pro Tips on How to Succeed with your Email Marketing Campaigns

Why Should ‘Grey Area’ Players Fear GDPR?

Adobe Brings Accurate Attribution with Advertising Analytics

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

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