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Predictive & AI

MarTech Interview with Jared Alessandroni, Chief Technology Officer at sparks & honey

Sudipto Ghosh Sep 16, 2020 0
"AI solves a real problem – scale. Now I’d like to say that AI is not taking jobs away any time soon, but the reality is more complicated and certainly less rosy." Hi Jared, tell…
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Native & Programmatic Advertising

TechBytes with Anudit Vikram SVP of Product at MediaMath

Sudipto Ghosh Sep 10, 2020 1
Hi Anudit, tell us about your experience as a Product Management leader in AdTech during a lockdown crisis? Covid-19 has changed the rules of the game with businesses re-aligning…
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Tech Bytes

TechBytes with Adrian Johnston, SVP of Cloud Applications, Japan and Asia at Oracle

Sudipto Ghosh Aug 27, 2020 0
Hi Adrian, please tell us about your role and the journey at Oracle. I am the Senior Vice President of Cloud Applications for Oracle in Japan and Asia Pacific, and I lead the…
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Tech Bytes

TechBytes with Bernie Kassar, Chief Customer Officer at Xactly

Sudipto Ghosh Aug 25, 2020 0
Hi, please tell us about your role and the team/technology at Xactly. As chief customer officer at Xactly, I lead Xactly’s customer success, support, account management and business…
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Tech Bytes

TechBytes with Amanda Mountain, VP of Marketing Communications at SAP Digital Commerce

Sudipto Ghosh Aug 20, 2020 0
TechBytes with Amanda Mountain, VP of Marketing Communications at SAP Digital Commerce dives into SAP's “Employee Engagement” initiatives and how it helped boost their marketing…
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Tech Bytes

TechBytes with Travis O’Neil, SVP of Operations at GumGum

Sudipto Ghosh Aug 19, 2020 0
Tell us a bit about GumGum. We got our start and still derive the lion’s share of our business in the Digital Advertising industry, but GumGum is, more broadly, a technology company…
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CRM

TechBytes with Shawna Wolverton, EVP at Zendesk

Sudipto Ghosh Aug 15, 2020 0
Customer engagement tactics and targeting activities have changed completely in the last 3 months. How much has contextual agent communication evolved in these months? We’re seeing…
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Tech Bytes

TechBytes with Alexander García-Tobar, CEO and Co-Founder, Valimail

Sudipto Ghosh Aug 13, 2020 0
How have anti-phishing technologies evolved in the last 2-3 years? The biggest advance in the past few years has been the rapid development, and adoption, of sender identity…
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MarTech Videos

MarTech Video Interview with Peter Crofut – Adswerve

Sudipto Ghosh Aug 10, 2020 0
https://youtu.be/Im-ivmJ3sf0 Peter is a Director of Partner Relationships at Adswerve. Recently, he was the Chief Evangelist of Google's Platform Marketing Solutions, consulting and…
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Tech Bytes

TechBytes with Pauline Wen, Chief Privacy Officer and Corporate Secretary at Lucid

Sudipto Ghosh Aug 5, 2020 0
Hi Pauline, please tell us about your role and the team/technology at Lucid. I wear a few hats at Lucid - as General Counsel, I am responsible for all legal matters, which on any…
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Tech Bytes

TechBytes with Abhishek Deshmukh, VP of Engineering & MD at Zendesk

Sudipto Ghosh Jul 23, 2020 0
Hi, please tell us about your role and the team/technology at Zendesk. As the VP of Engineering, I lead product development for the Zendesk Support Suite, which brings together our…
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Tech Bytes

TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM

Sudipto Ghosh Jul 22, 2020 0
What does the role of data play with marketing decisions today?   As an economist and general data nerd, I want to say that nowadays data is everything for making marketing decisions…
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Tech Bytes

TechBytes with Blair Robertson, CTO at TVSquared

Sudipto Ghosh Jul 13, 2020 0
Hi Blair. Please tell us about your role and the team/technology at TVSquared. TVSquared is the world leader in TV and streaming analytics globally. We increase the value of video…
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Tech Bytes

TechBytes with Hilary Ross, VP of Podcast Media at Veritone One

Sudipto Ghosh Jun 25, 2020 0
Tell us about your role and journey into technology. What inspired you to take up the role at Veritone One? My college education and initial jobs after college were focused on…
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Tech Bytes

TechBytes with Sara Larsen, CMO at Brightcove

Sudipto Ghosh Jun 10, 2020 0
Tell us about your current role and the team/technology you handle at Brightcove. As the CMO of Brightcove, I oversee Marketing Communications, Demand Generation, Field Marketing,…
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Tech Bytes

TechBytes with Chad Engelgau, CEO at Acxiom

Sudipto Ghosh Jun 4, 2020 1
How is adtech in 2020 much more closely linked to a CMO’s marketing technology stack? In 2020, we see CMOs seeking more integration between their adtech and martech stacks because…
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Mobile Advertising

TechBytes with Benjamin Pavanetto, Managing Director at Adludio Asia

Sudipto Ghosh Jun 2, 2020 0
Tell us about your role and the team/technology you handle at Adludio. I launched Adludio’s first overseas office in 2017 out of Singapore. We now have offices across Singapore, Hong…
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Tech Bytes

TechBytes with Ben Houston, Founder and CTO at Threekit

Sudipto Ghosh May 22, 2020 0
Hi Ben, it was a productive quarter for most tech companies until COVID-19 broke loose. Tell us about your company’s attitude in dealing with the situation. When COVID-19 started…
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Tech Bytes

TechBytes with Jeremy Van Ek, COO at American Marketing Association

Sudipto Ghosh May 21, 2020 0
Hi Jeremy, tell us about your role/team you handle at AMA. What inspired you to join the company? As Chief Operations Officer at the American Marketing Association, my primary…
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Tech Bytes

TechBytes with Tom Craig, CTO at Resonate

Sudipto Ghosh May 20, 2020 0
Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire…
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