New Entity to Capitalize on Market Demand in Germany, Austria and Switzerland to Deliver Better Customer Experiences Through 1:1 Personalization …
UserReplay Appoints New CEO Ruth Peters to Accelerate Growth
Ruth Peters Has Rapidly Risen Through the Ranks at Userreplay After Joining as VP Marketing in March 2017 UserReplay, the …
Selligent Relaunches as Selligent Marketing Cloud with An In-Built CDP
Selligent Marketing Cloud is Rebranded as the World’s Most Advanced Natively Integrated Marketing Cloud Sets the Standard for B2C Marketing …
Joveo Inc. Acquires Ripple Labs
Programmatic Job Advertising Platform Joveo Acquired Ripple Labs, a Digital Media Buyer Ripple Labs, a digital media buyer which provides …
AdFrontiers Announcing Beta Launch of Self-Serve Advertising Platform
Adfrontiers Was Designed for SMB Advertisers to Have Complete Control over Their Campaigns AdFrontiers by J Carter Marketing, a leading …
Voice of the Customer Program, An Alternative to Focus Groups
Businesses invest money and time on outside market research firms that bring together focus groups for product testing. The resulting …
Aptrinsic Adds Email Channel to Help Companies Deliver Hyper-personalized Customer Communications
Empowering SaaS Companies to Execute on More Personalized Onboarding and Customer Marketing Experiences Aptrinsic, the company behind the Product Experience …
IAB Launches Programmatic Training Program for Marketers, Media Buyers & Ad Sales Professionals
‘Programmatic 360: Automation Decoded’ Taps Into Industry Experts for the Skills and Tools Needed to Master the Programmatic Landscape The …
Demandbase Appoints Fatima Khan as Chief Privacy Officer
Privacy, Technology and Startup Law Expert Fatima Khan to Lead DemandBase’s GDPR Compliance Demandbase, the leader in Account-Based Marketing (ABM), …
Context Is King: The Rise of Contextual Advertising in 2018
One of the biggest challenges for both publishers and brands today is capturing the attention of users without disrupting …
MRP To Showcase The Convergence Of Predictive Analytics And Account-Based Marketing At 2018 B2B Marketing Exchange
Executives And Featured Panelists Will Discuss Tactics for Modern Marketers MRP, a global predictive intelligence and customer acquisition company, will moderate …
Accretive Media Launches New Programmatic Digital Out-of-Home Advertising Platform Bridging the Digital and Physical Worlds
From Displays to Devices, New Digital-Out-of-Home Platform Uses Rich Consumer Data to Power Intelligent Targeting and Measurement Across Out-of-Home Screens …
Amplience Shares Best Practices for Developing and Executing Effective Retail Engagement Strategies
Amplience announced that registration is open for the company’s 2018 Retail Engagement Summits. Taking place in New York on February …
comScore Launches New Audience Segments to Maximize OTT Reach
New Offering from comScore Enables Improved Targeting of Select OTT, SVOD and Gaming Consumers Today, leading media measurement and analytics …
Swrve Strengthens Go-to-Market Team with New Appointments to Promote Growth
Leading mobile marketing automation provider, Swrve, has announced the appointment of senior personnel within its go-to-market organization, as it continues …
Meredith Board Of Directors Elects Steve Lacy Executive Chairman And Tom Harty President And Chief Executive Officer
Steve Lacy Elected as Executive Chairman And Tom Harty is the New President And Chief Executive Officer Meredith Corporation announced that its …
Six Unstoppable Disruptions in Marketing Technology
The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry …
Reklamstore Acquires Turkey’s Leading Social Media and Search Engine Ad Tech Company, Madwords
Reklamstore Made an Important Strategic Move in Social Media and Search Engine Marketing Reklamstore acquired MadWords, which was founded by …
5 Mistakes That Can Be Disastrous to Your B2B Sales and Leads
B2B trading is a well-known model, especially for people working in the field of business and marketing. However, as time …
Optimizely Revolutionizes Sales Process and Boosts Productivity Using Skuid
Skuid’s No-Code Platform Ensures Optimizely Captures All Viable Sales Leads in Salesforce CRM Solution Skuid, the leading cloud application platform, …