Growing Types of Ad Fraud Technology Calls for Strict Standards and Transparency Reporting In this Experts Series column, Marco Ricci, CEO of Adloox, says that a global approach to…
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Knotch, the leading independent provider of digital marketing intelligence, announced Knowledge, the second product in their ‘Intelligence Suite for Brands’. The product is now online…
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"I think we are just scratching the surface on how data can and will impact marketing."On Marketing Technology MTS: Tell us a little bit about your role and how you got…
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Advertisers are increasingly looking to gain healthy momentum in programmatic across mobile, video, audio, and other media formats. As advertisers continue to thrust internet’s power to…
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Brands are increasingly playing like media companies, trying to compete in a hyper-personalized marketplace by leveraging accelerate content discovery platforms. Marketers no longer…
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GroupM has released its latest annual insight on digital transformation occurring across the organization. The report, titled “Interaction: Preview Edition for Clients and Partners…
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Sizmek, the leading Open Ad Management firm for programmatic, announced the appointment of Dr. Mark Grether as its Executive Chairman. Dr. Grether is replacing outgoing President and…
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MSN and VigLink, the leading platform for monetizing content-driven commerce, today announced an exclusive global partnership. VigLink will monetize all content across MSN and related…
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Choozle recently put together an infographic that is simple and easy to follow so that anyone looking to create a digital campaign can follow a few steps and determine what their best…
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Marissa Ann Mayer, "Ginni" Rometty, Sheryl Sandberg, and Susan Wojcicki – women and technology make a formidable pair, especially when they are leading enterprises that create and…
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Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced a series of updates on ad performance…
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132%. That’s the increase in the instances of malvertising reported across digital landscape in 2016 compared to the preceding year. RiskIQ, a leading online risk monitoring and threat…
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The leading mobile data exchange platform – adsquare has officially moved into the US, opening its first office in New York. The news was confirmed through a blog post published by…
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Sizmek, an Open Ad Management tech firm, has announced the launch of a data-centralizing ecosystem – Data Hub, enabling advertisers to streamline audience data. Sizmek’s Data Hub will…
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Media ad buying is growing at a rapid pace. In order to keep up with the pace of the ad tech market, leading native ad supply solution providers are harbingering on the thought of…
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Choozle, the Denver, Colorado-based real-time programmatic advertising platform, announced itself as the fastest growing self-service digital marketing and advertising company. In one…
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Digital media intelligence company TruOptik chose the 2017 Consumer Electronics Show (CES) as a platform to announce the launch of a new OTT Marketing Cloud. According to TruOptik, the…
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MediaMath, the leading independent programmatic company for marketers, announced its strategic partnership with ROI Influencer Media. This heralds the convergence of adtech strategies…
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