MediaMath scores the highest according to the report in current offering and strategy MediaMath, a company that combines data, omnichannel, media and machine learning on a single unified programmatic platform for marketers said that it…
Read More...

Smart Yield Solves Mobile Revenue Challenges for Publishers and App Developers with unified in-app header bidding auction across first and third-party demand AOL launched the beta version of Smart Yield, a mobile-first solution that brings…
Read More...

Viant, a Time Inc. people-based advertising technology company, has been awarded the Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant Advertising Cloud platform. The platform…
Read More...

Despite accounting for an impressive two-thirds of US digital ad spend in 2016, the path of programmatic has by no means run smooth. While it is true that programmatic has proven its worth as a cost-effective, far-reaching method of…
Read More...

According to J.P Morgan programmatic video in the US alone is tipped to grow 12% in 2017 compared to 2016 and is growing faster than search. Why is programmatic video so confusing? Despite competition from Google and Facebook, the growth…
Read More...

Latest report by Videology finds cross-screen audience buying and measurement capabilities make Advanced TV the fastest growing advertising platform Videology, the leading software provider for converged TV and video advertising, today…
Read More...

Last week, we covered the launch of Connatix Programmatic Syndication, the first-of-its-kind programmatic solution in the market. Yes, we mentioned that the new solution will provide an end-to-end audience extension for publishers, giving…
Read More...

As a format, outstream video has made a remarkable rise, coming out of nowhere to what is now an almost $1 billion market. Its journey from what was considered a few years ago to be a fraudulent selling practice to now being seen as a major…
Read More...

Growing Types of Ad Fraud Technology Calls for Strict Standards and Transparency Reporting In this Experts Series column, Marco Ricci, CEO of Adloox, says that a global approach to combating ad fraud is needed to face increasingly…
Read More...

Knotch, the leading independent provider of digital marketing intelligence, announced Knowledge, the second product in their ‘Intelligence Suite for Brands’. The product is now online and has a version that is free to the public as well as…
Read More...

"I think we are just scratching the surface on how data can and will impact marketing."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company)…
Read More...

Advertisers are increasingly looking to gain healthy momentum in programmatic across mobile, video, audio, and other media formats. As advertisers continue to thrust internet’s power to connect with today’s audiences using interactive…
Read More...

Brands are increasingly playing like media companies, trying to compete in a hyper-personalized marketplace by leveraging accelerate content discovery platforms. Marketers no longer wait for campaigns to generate traffic; rather it’s…
Read More...

GroupM has released its latest annual insight on digital transformation occurring across the organization. The report, titled “Interaction: Preview Edition for Clients and Partners February 2017”, which is part of GroupM’s Worldwide Media…
Read More...

Sizmek, the leading Open Ad Management firm for programmatic, announced the appointment of Dr. Mark Grether as its Executive Chairman. Dr. Grether is replacing outgoing President and CEO Neil Nguyen, who will be staying through April-end to…
Read More...

MSN and VigLink, the leading platform for monetizing content-driven commerce, today announced an exclusive global partnership. VigLink will monetize all content across MSN and related properties including international markets, verticals,…
Read More...

Choozle recently put together an infographic that is simple and easy to follow so that anyone looking to create a digital campaign can follow a few steps and determine what their best course of action should be. The graphic starts with…
Read More...

Marissa Ann Mayer, "Ginni" Rometty, Sheryl Sandberg, and Susan Wojcicki – women and technology make a formidable pair, especially when they are leading enterprises that create and propagate them. Most tech investors acknowledge that the…
Read More...

Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced a series of updates on ad performance analytics available as part of its measurement partnership…
Read More...

132%. That’s the increase in the instances of malvertising reported across digital landscape in 2016 compared to the preceding year. RiskIQ, a leading online risk monitoring and threat management SaaS provider, has released its latest…
Read More...