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Video Advertising

IAB Tech Lab Releases VAST 4.1 for Public Comment

MTS Staff Writer Jun 15, 2018 0
Critical Updates in VAST 4.1, the Digital Video Ad Serving Template, Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion &…
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Video Marketing

How to Be Less Boring at Your Next Webinar

Daniel Waas Jun 15, 2018 1
Although webinars have been around for a while, their popularity has only continued to grow – the market is poised to approach $1 billion in the next decade. This is mainly due to the…
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Native & Programmatic Advertising

AppNexus Expands Inventory Quality Initiative Through Partnership with White Ops

PRNewswire Jun 15, 2018 0
AppNexus will Adopt White Ops' Technology Layer to Power Pre-Bid Fraud Prevention Across The AppNexus Marketplace AppNexus, the world's leading independent advertising technology…
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Video Advertising

The Changing State of Mobile Video Advertising

Anne Frisbie Jun 15, 2018 0
Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app…
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Video Marketing

Is it Worth Investing on Video Content for Smaller Screens?

Sudipto Ghosh Jun 14, 2018 1
Yes! Brands are Increasing Investments in Online Video Content, Spending Less on Traditional TV Ads StudioNow’s 2018 Pulse of Video Industry survey has revealed marketing and…
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Video Advertising

SRAX’s New Video Ad Unit Takes Shopper Marketing to Real-Time Targeting Heights

MTS Staff Writer Jun 13, 2018 0
SRAXshopper Dynamically and Instantly Creates Responsive Product Videos, Targeting Verified Shoppers Through Local and Personalized Data SRAX recently announced that its CPG…
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Guest Authors

Three Things Marketers Should Know About Cybersecurity

Jessica Ortega Jun 13, 2018 0
As the business landscape becomes more digital than ever before, websites have become the focal point of any successful marketing strategy for building brand awareness and driving…
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Native & Programmatic Advertising

SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native…

PRNewswire Jun 13, 2018 0
In a Sign of Maturing Video Ad Demand, New OpenRTB, Server-To-Server Integration Enables Standard Outstream Delivery Against Sharethrough's Quality Publisher Base SpotX, the leading…
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Video Marketing

Animoto Survey Highlights Video Marketing’s Popularity on Social Media Amongst Small Business

MTS Staff Writer Jun 13, 2018 1
Small Business Plan on Creating More Marketing Videos for Instagram, Facebook, and Youtube in the Next Six Months Than They Have in the Past Six Months Animoto, the company that…
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Native & Programmatic Advertising

Tremor Video DSP Launches Comprehensive Three-Point Brand Protection Plan for Programmatic Video…

MTS Staff Writer Jun 12, 2018 0
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, announced the launch of its…
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Digital Asset Management

Libris by PhotoShelter Welcomes the NFL’s Philadelphia Eagles and Los Angeles Chargers to Rapidly…

prweb Jun 12, 2018 0
Libris Is the Simplest and Fastest Digital Asset Management Platform Built for Visual Media Libris, a leading digital asset management platform empowering brands to effortlessly…
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Video Platforms

LiveXLive Media Appoints Jonathan Anastas As Interim Chief Marketing Officer

PRNewswire Jun 12, 2018 0
New Marketing Initiatives Deliver a Record Month with 17 Million Plus Livestreams and Slacker Tops 467,000 Paying Subscribers, Adding 20,000 to Date in the First Quarter of Fiscal 2019…
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Guest Authors

Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should …

Dan Goikhman Jun 12, 2018 0
Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more consumers averting their eyes to Internet TV models,…
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Native & Programmatic Advertising

Marin Software Unveils Next Generation Cross-Channel Advertising Platform

Sudipto Ghosh Jun 12, 2018 0
New MarinOne Cross-Channel Advertising Platform Directly Addresses Global Digital Marketers’ Biggest Pain Point: Integration and Performance of Search and Social Channels  Marin…
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Brand Safety

Unbotify Named Gartner 2018 Cool Vendor in Advertising

PRNewswire Jun 8, 2018 0
Unbotify, the behavioral biometrics bot detection startup, was named 2018 Gartner Cool Vendor in Advertising by Gartner Inc. This industry accolade follows Fast Company's recognition of…
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Video

B2B Video Content to Double Within 12 Months, Says Vidyard Report

MTS Staff Writer Jun 8, 2018 1
New Report from Vidyard Shows 83% Year-Over-Year Increase in Video Production and Growing Use of Video Analytics Within B2B Marketing Organizations Vidyard, the leading video…
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Tech Bytes

TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media

Sudipto Ghosh Jun 8, 2018 0
Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in internet and online marketing, content…
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B2B Data

Yext and Yelp Expand Collaboration to Better Support Enterprise Businesses

MTS Staff Writer Jun 6, 2018 1
Yext Becomes an Official Yelp Knowledge Partner, Deepening Long-Standing Relationship to Help Businesses Manage the Facts About Them on Yelp Yext, Inc, the leader in Digital…
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Video

Animoto Releases Video Marketing Best Practices for Social Media

PRNewswire Jun 6, 2018 0
Tips Include Using Square Videos to Take up 78 Percent More Space in Social Feeds and Optimize for Mobile Viewing Animoto, the company that makes it easy for anyone to create…
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Video

Brightcove Pushes the Envelope with Video Experiences that Increase Customer ROI

Rohan Jagan Jun 6, 2018 0
Ongoing Innovation Creates Single Platform for All Enterprise Video Experiences Brightcove, the leading provider of cloud services for video, has been at the forefront of the digital…
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