One of the early adopters of Blueshift’s AI solution saw engagement rates climb to 40%
Blueshift, the leader in Segment-of-One Marketing, launched Artificial Intelligence (AI)-Powered Cross-Channel Journeys that helps to build personalized, content-rich campaigns and customer journeys, based on AI.
The new solution uses a visual and intuitive interface that combines behavioral data, AI and automation to offer content recommendations at every step, and trigger cross-channel customer journeys on the basis of AI-Computed Predictive Scores. It enables growth marketers to respond to every customer behavior with a 1:1 customer experience on every channel.
Vijay Chittoor, co-founder & CEO of Blueshift, said, “Legacy campaign management solutions have made it very hard for most companies to deliver content-rich and personalized customer engagement across every channel. With the launch of AI-Powered Customer Journeys, we are excited to provide growth marketers a new alternative today.”
The unified solution offers the following advantages:
Launch On-time Customer Journeys using Predictive AI
The unified product enables marketers to leverage AI-Powered Predictive Scores to lead each customer into journeys at exactly the right time and right channel. In the past, marketers struggled to define rules that should determine when customers enter a journey.
Insert AI-Powered Content recommendations at each step
With legacy systems, it is often hard to combine content-rich personal experience with automated campaigns. With Blueshift, the visual campaign builder is fully integrated with an AI-Powered Recommendation Studio for content and product recommendations. Marketers can even A/B test different types of recommendations.
Track and measure campaigns intuitively
Blueshift’s unique integrated approach, marketers can now select their own conversion metrics from any part of their funnel, customize their attribution models, and visualize campaign performance at each step of the customer journey
Increased engagement rate by 40%
Among the early adopters of the solution are online learning leader- Udacity, and UK’s biggest money saving app- Vouchercloud.
Vouchercloud used the solution to deliver more than 1 billion emails & mobile push notifications across 12 countries, with a small team of marketers. “In just 6 months with Blueshift, we’ve seen engagement rates climb to 40% and year over year direct email revenue has increased by 81%, far exceeding our expectations,” said Rebecca Spurr, Head of Communications, Vouchercloud.