A Built-In Exchange Module Allows Editorial Teams To Immediately Trade Content With Like-Minded Publishers
Newsroom AI, a London-based technology company, announced today the launch of a product that allows news publishers to re-format their mobile web properties to drive a much faster, and deeply personalized experience for their users
Focus on User-relevant Experience for Better Audience Engagement
Newsroom AI acts as a Digital Experience Delivery platform – effectively decoupling Content Management Systems from the user-facing experience. The platform allows publishers to depart from a “one-size fits all” broadcast model, and adopt the algorithmic delivery models, successfully introduced by Facebook over 10 years ago.
we chatted with Mihai Fanache, founder, and CEO of Newsroom AI at the time of this announcement.
As video content get more attention than other formats on Facebook, we asked Mihai about his opinion on how would video content management get a major push with this latest launch.
Mihai said, “We act as the experience delivery platform, making content-agnostic recommendations in the news feeds – all while the actual content is stored by the same CMS. However, we do see a clear preference for video content – something that’s usually prioritized by our delivery algorithms.”
Mihai Fanache said, “Facebook is getting a disproportionately higher engagement rate – with over 40 minutes spent every day by their users, all while digital publishers are struggling around the 1-minute mark. We’re on a mission to change that.”
The company has been testing the technology for over 10 months with a wide range of digital publishers This resulted in up to 400% increase in time spent on site and up to 6x increase on average revenue per user (ARPU). The platform addresses user’s increasing demand for content diversity, primarily educated by social media usage, with a built-in exchange module that allows editorial teams to immediately trade content with like-minded publishers.
AI/ML Drive Unique Content Experiences Based on Historical and Location Data
The platform uses machine learning and natural language processing to drive unique content experiences for each user. Newsroom AI engine silently personalizes their news feeds based on previously consumed content, geo-location, time of day or expressed interest.
Fanache added, “We help publishers save resources on covering topics that are not within their newsroom’s area of expertise – such as local news and stock markets. Or, become a distribution platform for independent reporters or specialized bloggers, with one simple RSS integration.”
Publishers can now put data behind every product decision that they make. The platform offers the ability to A/B-test page layouts, article headlines or the mix of content recommendations that goes under each section of their site. This reduces product development cycles from months to just under 48 hours. Newsroom AI introduces the rich functionality similar to mobile apps, such as swiping between sections, articles or the instant loading article pages.