First visual marketing platform for both User-generated content (UGC) and owned visuals
CrowdRiff, the leading visual content marketing platform, announced the release of the first unified platform for user-generated and branded visual contents. The new platform was unveiled at the ongoing annual Destination International CMO Summit, where CEO and CoFounder of CrowdRiff — Dan Holowack, also announced the news of the company’s rapid growth and expansion of its customer base into Europe, Australia, and New Zealand.
“Visuals are the language of the digital era, and marketers increasingly need photos and videos to connect with their audiences.” — Dan Holowack, CEO of CrowdRiff
CrowdRiff customers, largely from travel and tourism industry, acknowledge the importance of relying on authentic, visually attractive content for best customer experience. For most customers, CrowdRiff is an integral part of content marketing strategy. The most enticing part about using CrowdRiff is its effectiveness in content creation. Content marketers can curate amazing photos and videos that are generated by local editors and influencers.
CrowdRiff’s Uploaded Assets library is easily the most attractive feature of the platform, as it allows content marketing customers to move to a cloud-based keyword search library. Now, team members can easily and quickly search for photos and download the best visual content at ease.
Holowack adds, “Our newest platform gives marketers the ability to source, manage and publish all their visuals from one central place — from the Instagram video posted by a traveler to the perfect beach photo commissioned from a professional photographer.”
Marketers today are building their tech stack from multiple technologies rather than a one-size-fits-all solution. CrowdRiff’s new platform publishes visuals to an ecosystem of apps, from content management systems to digital asset managers and social media management tools, so marketers can use the best visuals across every marketing channel, from websites to digital ads.