Frankly Local is the joint product innovation by Frankly and Vendasta. Heartland Media is their first joint customer for Frankly Local
Frankly, the leader in multi-screen content management has launched Frankly Local. This is formed through a strategic partnership with Vendasta, the leading marketing and sales platform with a marketplace that helps partners sell white label digital solutions to local businesses at scale. Frankly Local and the partnership with Vendasta will generate incremental revenues to both organizations and offer a key product suite for Frankly customers. The two companies will be exhibiting together at the National Association of Broadcasters largest conference this week in Las Vegas.
Frankly identified Vendasta as a partner owing to its ability to offer local businesses complete and total solution in their new marketing stack
Jason Simpson, Head of Sales and Business Development at Frankly, says, “Frankly’s goal is to provide an innovative digital user experience as well as to offer a compelling monetization solution to our media customers.”
“Our launch of Frankly Local through our partnership with Vendasta dramatically expands our monetization offering with a unique product suite. Moreover, growing our business through strategic partnerships has been one our key stated catalysts in moving Frankly forward, and our partnership with Vendasta is a major achievement and proof point in that important mission.”
From creating awareness with digital advertising all the way down the funnel to converting prospects on a website, Frankly customers can now access their entire marketing stack in one unified platform
Vendasta was selected as Frankly’s strategic partner because of their robust platform offering. While Vendasta offers the complete marketing stack for a local business, the growth, revenue, and marketing ecosystem they provide for Frankly and their broadcast partners were also key in consideration for partnership. Frankly’s sales team uses the Vendasta platform to report on sales, identify intent-based prospecting and upsell opportunities, build action-oriented sales targets and utilize its innovative new digital solutions.
Vendasta CEO Brendan King counted Frankly’s leadership position in digital media as the major reason for joining hands. King says, “As we aggressively move towards our target of 3,000 partners globally this year, Frankly’s stable of 200+ television companies makes this relationship a natural fit. Every day we are talking to partners that want to solve the challenges their customers face. The Vendasta platform solves these advertisers’ issues.”
Heartland Media, LLC, which boasts ten markets across the US, is the most recent to cement their partnership for their digital agency, PulseLocal Marketing, with Frankly Local Powered by Vendasta.
“As leaders in local advertising in our markets, Heartland has been looking for a best-in-class platform that encompasses an end-to-end suite of digital marketing solutions, and we found it in Frankly Local,” said Heartland’s Chief Digital Officer, Lisa Bishop.
“Frankly Local Powered by Vendasta will enable PulseLocal Marketing to empower local businesses in our markets to expand their digital presence and help solidify Heartland’s position as the leader in comprehensive digital marketing solutions as well. We are thrilled to be working with Frankly and Vendasta and look forward to a lucrative partnership.”