Onespot Helps Brand Marketers To Deliver True One-To-One Personalized Email, Purpose-Built For Content Marketers
OneSpot, a content personalization platform, announced that it has expanded the line-up of major email service providers (ESPs). The machine learning-based Content Sequencing® platform provided by OneSpot would be available for integration with –
- Cheetah Digital (Experian)
- Epsilon Agility Harmony
- IBM’s Watson Campaign Automation (formerly Silverpop)
- Oracle Responsys
- Salesforce Marketing Cloud
- Zeta Global
According to The Relevancy Group’s recent study “The Return on Email Personalization“, deep email personalization can drive over 17% more revenue. OneSpot’s InBox email solution programmatically injects a brand’s editorial content into their email communications on a one-to-one level at scale.
Opportunity for Businesses to Maximize their Technology Investments
The integration of OneSpot’s Content Sequencing® technology with leading ESPs and marketing cloud platforms would deliver higher personalization. Marketers can efficiently employ branded editorial content for email-based programs to a stronger return on their personalization investment (ROP).
Damian Borichevsky, SVP of Customer Success and Business Development for OneSpot, said,”As marketers continue to shift from segmentation to true one-to-one personalization, the demand for efficient, comprehensive solutions is also growing. Expanding our integration capabilities to include every major ESP is a natural milestone for OneSpot as more marketers want to maximize their technology investments and gain deeper one-to-one engagement with consumers, no matter what the channel.”
Nate Simmons, Senior Vice President, Norton by Symantec, said, “We were excited to learn how OneSpot leverages machine learning technology, as we understand the innovative value it brings to address critical challenges. Our team is looking forward to using OneSpot InBox to further build out our customer engagement program utilizing email, and to reach our subscribers with individually selected and highly relevant content with significantly less effort. We think this will be a major win for both our customers and our team.”
OneSpot Drives Email Subscribers to Brand’s Content Hub using AI/ML
OneSpot’s proprietary Content Sequencing technology leverages machine learning to help brands reach and engage with consumers on a more intimate level. OneSpot InBox, for example, enhances marketers’ ability to drive email subscribers back to a brand’s site or content hub.
Borichevsky added, “The ability to deliver one-to-one content at scale has long been the holy grail for the email marketer. Through our integrations with the leading ESPs we have finally made that dream a reality.”
OneSpot InBox automates the content personalization process. This automation enables the user to produce highly relevant and engaging newsletter content. Additionally, OneSpot InBox automates the insertion of personalized content into transactional and promotional messages.
OneSpot InBox works in conjunction with OneSpot Insights, a new content analytics and intelligence tool that enables digital and content teams to understand how their branded editorial content is being consumed, and identify the best opportunities for optimizing content creation and sourcing efforts.