Navarro’s appointment signals a deepening investment into the company’s move to set a new standard in content marketing
VIMBY, the world’s largest content marketing studio, announced the appointment of Damien S Navarro as President and Chief Visionary Officer.
In his new role, Navarro will be directly involved with highly localized story-telling strategies for VIMBY’s clients including Intel, Walgreens, The Daily Beast and Kimberly-Clark. Navarro has spent over two decades as a C-level marketing and advertising executive in agency-building and managing billion-dollar campaigns for blue chip brands and organizations.
Navarro said, “I’m incredibly honored to join the VIMBY team and be part of the force behind some of the country’s most transformational campaigns. The content game has already changed – and VIMBY helped change it. For 10 years, VIMBY has delivered on audiences’ cravings for more locally relevant stories, and on big brands’ desire to scale nationally. I couldn’t be more proud to be a part of what’s next.”
Navarro co-founded ‘The Institute’ – that provided senior marketing consulting, campaign and content strategy for some of the world’s top brands, publishers, and publicly-traded corporations. He is the Executive Producer and Director at Golden Citizen, a company that produces compelling original and branded content.
The advertising veteran was the Founding Partner and CEO of a globally-recognized digital marketing agency, Brighter Collective (formerly, Earthbound Media Group). He turned the start-up into a multimillion-dollar business. It was recognized as one of the fastest-growing private companies for five years running by Inc. Magazine. Brighter Collective is credited for leading the market-building efforts of industry giants such as State Farm, Universal Pictures, and Best Friends Animal Society.
Dean Waters, CEO, VIMBY, commented, “Damien shares our mission to help celebrate life, block by block, which will lead to adding new offerings for clients and expanding into content publishing. We are confident that Damien’s experience and vision will mark a new chapter in VIMBY’s growth and help blaze a new standard for content marketing.”
As a personal endeavor, Navarro co-founded Storytellers United an event series that creates sensitivity toward how the disenfranchised are represented in media. This movement was initiated in partnership with Adi TV Studios and Good Amplified. He is also the adjunct faculty at Chapman University in the Dodge School of Film Studies since 2014, and is represented by industry powerhouse- ‘Circle of Confusion’.
“As a creative, you always hope to work with leaders like Damien who believe in the power of nuanced, authentic storytelling,” said Adam Reno, VIMBY’s Chief Creative Officer. “VIMBY has always focused on connecting brands to culture and communities in meaningful ways and Damien will take that to the next level with the more comprehensive campaigns and media strategies to further deliver on the ROI clients have come to expect from us.”
With deep roots in publishing, filmmaking, and advertising, Los Angeles-based VIMBY, has a creative, storytelling and production infrastructure spanning over 80 domestic and international markets.