Acxiom, the enterprise data, analytics and software as a service company announced the launch of its Facebook Partner Categories in Japan.
Marketers using Facebook’s targeted advertising solution to reach Japanese consumers can now integrate Acxiom’s offline consumer behavior data and lifestyle attribute datasets into their campaigns. The solution is accessible from Facebook’s Power Editor advertising tool. Partner Categories complement Facebook’s targeting based on native user profiles and online behavior data.
Using offline consumer behavior from client’s data, marketers can target beyond Facebook behavior and demographic information to reach audiences in Japan with more relevant, effective ads. In an evaluation test conducted prior to the launch of Partner Categories in Japan, a large real estate services provider integrated Acxiom data into its campaign and recorded a 17 percent increase in ad recall lift compared to a control group. In addition, share of mind among users in Acxiom’s audience segment was greater than in the control group, indicating that this solution is more effective at reaching prospects.
Acxiom joined the Facebook Marketing Partners program in February 2015 as a Partner Categories audience data provider. It has expanded to Australia, France, Germany, the U.S. and the U.K. With its latest launch in Japan, it is Facebook’s largest audience data partner by country coverage.