CRMT Collaborates With LookBookHQ To Drive Marketing Excellence
CRMT works with many organisations that strive to improve and optimize engagement, conversion, lead quality and overall demand generation effectiveness. CRMT and LookBookHQ share the same vision that marketers need to deliver the most relevant content to the right people at the right accounts at the right time, and measure the effectiveness of those marketing activities based on how much content is consumed.
“We’re pleased to collaborate with LookBookHQ to expand our technology expertise into the science of intelligent content delivery. LookBookHQ offers B2B marketers a solution to deliver more effective marketing at a time when customers expect relevance and personalization,” said Paul Lee, CRMT Business and Strategy Director.
CRMT is a Marketing Operations consultancy – a hybrid agency combining best-practice consulting, system integration and digital campaign services that’s metric-driven, process-minded and tech-savvy. Their solution finds a place between marketing, sales and IT and working with business leaders to maximize the investments they’ve already made in people and technology to drive marketing effectiveness and efficiency.
“We’re excited to be working with CRMT as we expand our footprint in the European market. Their experience in helping B2B marketers deliver results by leveraging best-in-class technologies and digital strategies is a perfect match for LookBookHQ customers who want help adopting or maturing an Intelligent Content strategy,” said Tim Hester, LookBookHQ Alliances and Channels Director.
LookBookHQ builds software that accelerates B2B purchase decisions. By delivering more of the content people need about products or services whenever and wherever they click, the LookBookHQ Intelligent Content Platform helps marketing & sales organizations educate prospects and customers faster and more efficiently. With attention at a premium, the company uses Content Science to make it easier for the right people to get the right content when they need it – so that clients can drive revenue.