Zephyr Platform Releases New Set of Enriched APIs to Scale Personalization Landscape


Zephyr adds increased customizability and flexible automation integrations with advanced APIs

Zephyr, the fastest growing provider of software quality management solutions with over 11,000 global customers across 100 countries, announces the release of its enriched API set, providing customers with more flexible integrations with their automation tools and the ability to build their own applications around Zephyr’s software quality management platform, such as reporting systems, dashboards and gadgets.

“API-driven culture needs to be ingrained in software development practices,” explains VP of Engineering, Hamesh Chawla.

“In today’s digital landscape, there is an abundance of data. With the right democratization of data, APIs provide insights that enable businesses to deliver a personalized experience in each step of the customer journey and can do so at scale.”

To better align with customer needs, businesses must understand patterns in consumer behaviors and how they change. The right APIs offer access to data that can provide more contextual insight into how products are being used, which is key to making better business decisions and providing a rich customer experience.

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up for MarTech Series’ Free Newsletter

We are a must-read Martech publication, bringing you News, Interviews, Insights, Research, and Trends about B2B Marketing. Subscribe to our free newsletter to keep up with the latest in Marketing Technology.
Company Email Address
Secure and Spam free...