MageMail Appoints Industry Veteran Erik Bullen as the CEO

MageMail Appoints Industry Veteran Erik Bullen as the CEO

Erik Bullen will pilot drive customer success in a new era of development and growth for MageMail

Boston-based MageMail, an e-commerce SaaS solution for online retailers, appointed Erik Bullen as CEO. This took effect in March 2017. In his previous role, Bullen has served as the VP of Digital Strategy and Innovation at Mobiquity- a digital engagement provider. Earlier, he was a VP of Global Services at Brightcove- a leading online video platform, for 4 years.

Bullen brings nearly 25 years of experience to the table, that spans strategic, senior management, delivery, operational, and advisory responsibilities with start-ups, corporate NewCos, and enterprise innovation initiatives.

“Erik’s arrival will usher in a new era of development and growth for MageMail. The wealth of knowledge and experience he brings will help further support the business’ fantastic clients and drive more success across the board,” said Ismael Wrixen, CEO of FE International.

Erik Bullen, CEO, MageMail, FE international
Erik Bullen, the CEO, MageMail

MageMail is backed by FE International, the leader in SaaS M&A advisory services and was founded by Kalen Jordan, a luminary in the Magento community (e-commerce platform).

Bullen shuffles between mentoring and key management functions. He acts as a mentor to inspire people at Techstars and MassChallenge in Boston. Techstars is the global ecosystem that helps entrepreneurs builds businesses. and MassChallenge- the world’s largest and most start-up-friendly accelerator.

He has been helping to envision, build, and scale businesses since his first start-up experience in college, way back in 1992.  He is looking forward to building a world-class company with Kalen and FE International.

Bullen states, “The team, the product, the market, and the culture are critical for success, and we have an extremely strong foundation in all four areas. We will continue to build products that our customers love, and FE International’s backing will help us to invest in product development, sales and marketing, and customer success.”

“Lastly, I’m invested in growing Boston’s innovation ecosystem, so bringing MageMail to the area is a great win for us!” he adds.

MageMail’s products include Uplift, a comprehensive but easy to install tool set for email marketing campaign automation with major e-commerce platforms such as Magento. Key features include abandoned cart recovery; product up-sells and cross-promotions; win-back campaigns; customer specific personalization; real-time inventory; and analytics.

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