Technology Platform Helps Brand Marketers Including Norton by Symantec, IBM, and Paychex Deliver True One-to-One Personalized Email, Purpose-Built for Content Marketers
OneSpot, the Content Sequencing® platform that powers cross-channel personalization for branded content marketing, announced it has expanded the lineup of major email service providers (ESPs) with which its solution integrates to include Oracle Responsys, Cheetah Digital (Experian), Epsilon Agility Harmony, Cordial, Zeta Global and HubSpot as well as Salesforce Marketing Cloud; IBM’s Watson Campaign Automation (formerly Silverpop); and Marketo. OneSpot’s InBox email solution programmatically injects a brand’s editorial content into their email communications on a one-to-one personalized level at scale. Deep email personalization can drive over 17 percent more revenue, according to “The Return on Email Personalization” a recently released study from The Relevancy Group and OneSpot.
“We were excited to learn how OneSpot leverages machine learning technology, as we understand the innovative value it brings to address critical challenges,” said Nate Simmons, senior vice president, Norton by Symantec. “Our team is looking forward to using OneSpot InBox to further build out our customer engagement program utilizing email, and to reach our subscribers with individually selected and highly relevant content with significantly less effort. We think this will be a major win for both our customers and our team.”
“As marketers continue to shift from segmentation to true one-to-one personalization, the demand for efficient, comprehensive solutions is also growing,” said Damian Borichevsky, SVP of customer success and business development for OneSpot. “Expanding our integration capabilities to include every major ESP is a natural milestone for OneSpot as more marketers want to maximize their technology investments and gain deeper one-to-one engagement with consumers, no matter what the channel.”
By combining the industry’s best-in-breed email service providers and marketing clouds with OneSpot’s Content Sequencing® technology, marketers can more efficiently employ branded editorial content for email-based programs and secure a stronger return on their personalization investment (ROP). Because OneSpot InBox automates the content personalization process, the effort required to produce a highly relevant content newsletter is reduced by as much as 90%, while engagement is increased significantly. Additionally, OneSpot InBox automates the insertion of personalized content into transactional and promotional messages.
OneSpot’s proprietary Content Sequencing technology leverages machine learning to help brands reach and engage with consumers on a more intimate level. OneSpot InBox, for example, enhances marketers’ ability to drive email subscribers back to a brand’s site or content hub.
OneSpot InBox works in conjunction with OneSpot Insights, a new content analytics and intelligence tool that enables digital and content teams to understand how their branded editorial content is being consumed, and identify the best opportunities for optimizing content creation and sourcing efforts.
Borichevsky continued, “The ability to deliver one-to-one content at scale has long been the holy grail for the email marketer. Through our integrations with the leading ESPs we have finally made that dream a reality.”