Pixlee Integration With Oracle Responsys Will Help Marketers Leverage User-Generated Content In Real Time To Improve Email Engagement And Sales
Pixlee, a visual marketing software and Silver level member of Oracle Partner Network (OPN), launched user-generated content (UGC) integration on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud.
The new integration enables joint Oracle Responsys and Pixlee customers to easily display user-generated content tagged with specific product SKUs in email marketing campaigns. Marketers can enrich their campaigns with shoppable product photos and videos from real customers with Pixlee app on Oracle Marketing Cloud.
“Pixlee has proven that displaying user-generated content on marketing channels increases conversions by 2x. With the Oracle Marketing Cloud integration, Pixlee brings the power of user-generated content and the ease-of-use of our platform to yet another e-commerce channel—offering a more personalized and relevant shopping experience for email subscribers,” says Awad Sayeed, co-founder and CTO, Pixlee.
Marketers can publish relevant, real-time content that contextualizes products and optimizes the impact of triggered emails. This results in higher click-through rates and increased top line revenue.
Pixlee’s new integration is available for the following email campaigns:
- Cart Abandonment Emails: Feature product-specific customer photos in abandoned cart emails to boost conversion rates and recover revenue.
- Post-Purchase Emails: Request product reviews post-purchase to enhance customer engagement and loyalty.
- Newsletters and Promotional Emails: Display real customer photos in automated marketing campaigns to add context and relevance. Promote social contests and campaigns in email marketing to encourage sharing, engagement, and community.
- Product Promotion Emails: Feature product-specific customer photos to promote product announcements and promotions.
The Oracle Marketing AppCloud offers Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
To install and implement the Pixlee application, Oracle Marketing Cloud customers can visit the Oracle Cloud Marketplace.
Headquartered in San Francisco and founded in 2012, Pixlee is funded by Andreessen Horowitz, XSeed Capital, David Jones (founder of the world’s first brand tech company You & Mr. Jones), GS Shop, and Bryan Weiner (chairman of 360i.)