Keynote by Forrester Analyst Bruce Eppinger on How Content Drives the New B2B Commerce Purchase Cycle
EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, has announced a live webinar event, ‘Content Drives the New B2B Commerce Purchase Cycle‘ featuring keynote Bruce Eppinger, Forrester Senior Analyst for eCommerce platforms and product information management, in addition to Rick Chavie, CEO, EnterWorks, and Brian McGlynn, General Manager, Intershop.
The live event will take place on November 29, 2017 at 11 am EST and is sponsored by EnterWorks, Intershop and Tenzing.
During the webinar, Bruce Eppinger of Forrester, Rick Chavie of EnterWorks and Brian McGlynn of Intershop will discuss how content is driving the new business to business commerce purchase cycle. Specific concepts to be touched upon include:
- Business to business vendors are transforming the role of the direct sales channel and investing in new online buying portals. They are playing catchup to the B2C digital experience.
- New digital first distribution channels are increasing competitive with traditional B2B markets. Competing with content is now just as important as products in influencing purchase decisions.
- The B2B revolution is happening within the context of a product content arms race. In order to compete, B2Bs provide buyers with informative, differentiated, and engaging content.
- Technology vendors and service providers are offering B2B focused content and commerce ecosystems to address collaboration and syndication, vendor portals, and digital enablement.
As Rick Chavie, CEO of EnterWorks explains: “Fueling the B2B buying cycle with timely and precise digital content to keep pace with buyer demands requires a new digital mindset to enable people, strategy, and technology to meet the complexities of the B2B marketplace, both for self-service scenarios and enhancement of the traditional assisted selling, rep-based model.”
EnterWorks Master Data Management (MDM) and Product Information Management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels. Services offered include: Master Data Management, Product Information Management, Dynamic Data Modeling, Workflow & Collaboration, Syndication & Publishing, Digital Asset Management, Geographic Localization, Portal Content Exchange, and Digital Channel Accelerators.
EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, HP Hood, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, US Foods, and W.B. Mason.
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