Company Opens Second Office in New York City
OneSpot, the Content Sequencing® platform that powers cross-channel personalization for branded content marketing, announced the appointment of David Brown as Chief Strategy Officer. Brown will lead the company’s new Strategic Services business and head its recently opened New York City office. He will report to OneSpot CEO Steve Sachs.
“David is well-known as an early innovator and trailblazer in content marketing, bringing to OneSpot a wealth of experience working with Fortune 500 brands to establish highly effective strategies around content, with quantifiable approaches across people, processes, and platforms,” said Sachs. “Through a holistic technology and services approach — and with David’s leadership — OneSpot will continue to help marketers secure a measurable return on personalization (ROP) through deeper content engagement.”
OneSpot Strategic Services will provide its brand clients with comprehensive strategic services to further their own content programs, from identifying success factors and technology assessments, training and development to customer journey and roadmapping, as well as content strategy and deep content analytics.
“Chief Marketing Officers are bringing content operations in-house but often lack a defined strategy for how they will achieve scale and measure success. This is where OneSpot can not only give marketers the tools but also share the knowledge and guidance needed to hone, accelerate and align their content marketing programs with business goals and benchmarks for success,” Brown said.
Most recently Brown was head of The Content Catalysts, providing content strategy counsel to major brands in the insurance, banking, automotive, media, consumer packaged goods and retail sectors. He was Executive Vice President and Leader at MXM (Meredith Xcelerated Marketing), which Harvard’s Nieman Lab called “the inventor of content marketing.” Before MXM, Brown was CEO of Highway One and a Managing Director at OgilvyOne. He holds a B.A., Hons in Politics from Durham University and resides in Darien, CT.
OneSpot’s Unique Content Marketing Platform and Services Imperative
Through OneSpot’s proprietary platform and expert consultants, marketers gain valuable insights, helping brands deliver strategic content that guides their customers and prospects to take a specific action. OneSpot executives are content marketing trailblazers and innovators with deep roots in publishing at major brands such as Time Inc., and as industry-leading digital content strategy consultants working with Fortune 100 brands. OneSpot’s easy-to-implement proprietary Content Sequencing® technology uses artificial intelligence and natural language processing for individualization — to automatically match specific content with individual interests and behaviors. OneSpot’s deep analytics and insights provide in-depth holistic data on content effectiveness — showing in detail what content is resonating when, where, and over time.
While many content marketers are using multiple solutions that inefficiently and ineffectively prioritize around channels and products, OneSpot’s automated personalization platform delivers content based on individuals’ interests and engagement with specific pieces of content across all digital channels (web, mobile, email, paid media). As a result, OneSpot increases content consumption and inspires action, deeper content-driven relationships are built, visitors to a brand’s content increase, they spend more time with and consume more content per visit, and the number of times they engage goes up.