Direct Mail Automation App Launches With Deep HubSpot Integration
Postalytics, a new self-service direct mail automation application, was launched. The company, which prides itself on its all-in-one solution that turns direct mail into a digital marketing channel, is debuting the application at HubSpot’s INBOUND 2017 Conference.
“Postalytics has changed the way we use HubSpot,” said Gregory Sullivan, SVP and Chief Growth Officer of Sigma Marketing Insights. Sigma uses Postalytics to send automated, personalized letters to new leads in their HubSpot Marketing database. “We focus on our highest value targets with triggered direct mail. It drives great response, and we’ve even gotten compliments for sending personal letters to new leads.”
Tracking the response of direct mail campaigns has historically been time consuming, expensive, and difficult. Not so with Postalytics. Fresh City Catering uses Postalytics to send postcards highlighting seasonal catering specials to email non-responders. “The piece by piece tracking of the postal delivery process, combined with the detailed online response tracking, gives us real-time visibility into the performance of the campaign” said Fresh City Catering CEO Peter Minich,
Postalytics chose to launch the application at HubSpot’s INBOUND 2017 conference to highlight its in-depth integration with the fast growing HubSpot platform. “Postalytics makes it super easy for HubSpot customers to create direct mail that complements their inbound marketing strategies” said Dennis Kelly, CEO of Postalytics. “We’ve created a truly digital marketing channel, which happens to generate, mail and track personalized postcards and letters. It’s a perfect match for HubSpot customers.”