Amazon Search Optimizations and Paid Media Strategies Lead to Ecommerce Success
ZOG Digital, a leading digital marketing agency, announced new services focused on content visibility through Amazon. Services include search engine optimization alongside paid media promotions.
ZOG Digital helps to drive online success through a well-established optimization approach, deep evaluations of Amazon’s ranking algorithm, and conversion-driven ad placements. Through centralized reporting and insights, bids and optimizations can be adjusted to achieve ad spend efficiencies and maximum share of voice.
“Each month, millions of consumers research, compare, buy, and review products without ever leaving the Amazon platform,” says Mark Healey, VP of Search Engine Optimization at ZOG Digital. “It’s a marketplace that accelerates online growth and many brands are getting left behind. We’re helping clients transition into and grow a revenue-generating presence on Amazon.”
On the forefront of digital marketing innovation for nearly 20 years, ZOG Digital doesn’t work in silos, as many agencies do. Instead, ZD uses their patented Connected Content™ approach to create efficiencies for their clients, improve visibility, engagement, and influence – leading to conversions.
“Marketing within the Amazon platform has been a component of our search marketing services for quite some time, but we’re seeing a tipping point with online purchase behavior and client demand; now is the time to go to market with an integrated Amazon solution,” says Thomas Stern, Chief Innovation Officer at ZOG Digital. “We’ve thoroughly vetted the Amazon advertising products and optimization elements needed to help established brands improve Amazon performance and enable to brands new to Amazon to find near-term success.”