Creativedrive Continues With Its Worldwide Expansion By Adding Offices And Capabilities In Costa Rica
CreativeDrive, a Bertram Capital portfolio company, and a global content provider has entered an agreement to acquire DoubleDigit, a data-driven online content production company that provides customized content solutions and specializes in website, apps, social content creation and development.
The buyout follows a wave of recent appointments by CreativeDrive from the advertising and media production sectors and last year’s alliance with one of China’s largest content studios, the W Studio, which marked the beginning of CreativeDrive’s international expansion.
The company’s expansion addresses a situation where brands are increasingly expected to be their own media hubs in a digital world. They equally contribute to a surging demand for high-quality, progressive content that can be produced quickly with consistency and efficiency.
CreativeDrive CEO Myles Peacock said, “In today’s shifting media landscape, there is a widening gap between content creation and consumption. We are bringing together the right people with a smarter, more powerful platform to solve this challenge. With its ability to deliver everything from apps to web builds to social listening and digital design, DoubleDigit is part of our solution to bridging this gap. DoubleDigit is also expanding CreativeDrive’s global footprint and industry share. We now have talented creators who are producing content that resonates with Latin American markets while amplifying our presence in the food, beverage and tech industries.”
DoubleDigit, like CreativeDrive, owns a rich client portfolio including fashion and retail brands such as Walmart and Kohl’s. Their client list also features brands from a range of industries, including Pepsi, Gatorade, Pennzoil, Nestle, Heineken, Google, Uber, and Toyota.
DoubleDigit’s CEO Jose Coto, said, “DoubleDigit and CreativeDrive both see the need for an evolving, agile and efficient content creation platform that can meet the growing content needs of retailers and brands across all channels. CreativeDrive realized there was a gap between the demand for memorable content, the people making the content and the people who know their consumers best. They have reimagined the content creation cycle to align with the continuous transformation of the media landscape. We are thrilled to share and be a part of that vision.”