Search marketing company NetElixir has launched LXRGuide: Agency, a paid search recommendation engine powered by machine learning algorithms, which enables search marketers to optimize revenue and ROI on Google AdWords campaigns. The new Agency edition allows simple management of multiple AdWords accounts in one dashboard, enabling digital marketing agencies and larger businesses to take full advantage of the technology.
LXRGuide drastically simplifies AdWords management for agencies without sacrificing results. By using advanced algorithms and forecasting data to continuously drive improved ROI, agencies can now manage dozens of client AdWords accounts in less than an hour a week. This reduction in time spent on campaign management coupled with transparent reporting has resulted in double and sometimes triple revenue and ROI growth for businesses using LXRGuide.
“LXRGuide brought to Priester’s a powerful tool to manage our AdWords campaign. It is a big advantage to us as a small-medium business,” said Thomas Ellis, owner of Priester’s Pecans, which has seen a 327% uptick in revenue, 254% increase for conversions and a 200% increase in ROI since implementing the technology for its search marketing efforts.
Over 25 proprietary algorithms power LXRGuide and provide insights based on budget and KPI metrics such as ROI (Revenue/Ad Spend) and CPO (Cost Per Order). The platform allows search marketers to make targeted one click implementations of keyword-level recommendations based on real-time analysis. The recommendations can be directly posted to Google AdWords without ever having to login to individual AdWords accounts. The tool also provides detailed analysis based on why recommendations were made, taking the guesswork out of search marketing campaign optimization.
CoffeeCow, another small business using LXRGuide, finds value in the time savings the program affords as well as the presentation of AdWords results. In the first 30 days of starting with LXRGuide, CoffeeCow’s overall website revenues went up by 17.82% and the company’s paid search revenues increased by 77%.
Users can set their account-level performance goals and track them daily. “I review the ‘return-on-ad’ spend charts over a 30-day period to see my ROI numbers, which are currently $7.15 for every $1 in AdWords spend,” said Gary Giberson, IT director of CoffeeCow. “The performance charts quickly show me the relationship between ad spend and revenue versus target goals including if my revenue is outpacing ad spend. Moreover, the tasks required to improve my AdWords performance are concise and require minimal time to review and approve.”
“With Amazon taking a larger share of ecommerce activity, online retailers are under immense pressure to succeed online. However, many eretailers are finding it hard to invest the appropriate time and spend into their online marketing,” said Udayan Bose, CEO of NetElixir. “LXRGuide helps online retailers to get better returns for their online marketing campaigns by providing recommendations powered by machine learning algorithms as well as by significantly reducing the time needed to manage Google AdWords campaigns. We’re excited to be launching our Agency version to help both online retailers and search marketing agencies to further cut down on campaign management of multiple accounts.”