Episerver Retains its Legacy Position as Unified Marketing Platform for Digital Commerce

Episerver Retains its Legacy Position as Unified Marketing Platform for Digital Commerce

Episerver is recognized in the Gartner Magic Quadrant based on completeness of vision and ability to execute digital commerce capabilities in B2B, B2C and B2B2C ecosystems

Episerver, a global provider of a single platform to smartly manage digital content, commerce, and marketing in the cloud, has once again retained its position in Gartner’s “Magic Quadrant for Digital Commerce” for its B2C, B2B, and B2B2C digital commerce capabilities.

Recommended Read: Interview with James Norwood, CMO – Episerver

The report recognized Episerver for its ability to execute and completeness of vision. Episerver made key investments to strengthen its digital commerce capabilities last year, introducing omnichannel campaign managementmachine-learning based personalization and predictive analytics. The enhanced Episerver Digital Experience Cloud™ now allows merchandisers and marketers to anticipate customer behavior and intent, and then automate the delivery of differentiated digital commerce experiences.

“We believe being recognized once again by Gartner for digital commerce speaks to the strengths of our unified commerce and content platform for ambitious brands and agile enterprises,” said James Norwood, executive vice president, strategy, and CMO at Episerver.

Episerver Digital Experience Cloud Empowers 8,800 Digital Leaders in 30 Countries

The Episerver Digital Experience Cloud helps organizations worldwide create, manage and individualize digital experiences, backed by smart personalization and behavioral site search functionality. The Digital Experience Cloud, which can be deployed as platform-as-a-service (PaaS) on the Microsoft Azure cloud or on-premises, is supported by a network of more than 900 partners who empower more than 8,800 digital leaders in 30 countries, influencing some $18 billion in omnichannel revenues across the globe.

Norwood says, “As the only Challenger recognized in the Magic Quadrant, we believe our Microsoft .NET-based commerce platform with native web content management (WCM) capabilities is uniquely positioned to assist mid-sized to large B2B and B2C enterprises grow through experience-driven commerce.”

In an interview with me, James Norwood helped our audience identify the impact of marketing technologies in Digital commerce. Norwood said, “Marketers are not just overburdened with demands from the business but more often than not overwhelmed by the sheer amount of technology claiming to help them. I don’t see that slowing down, but I do see the need for more intelligent solutions that can work on the marketers’ behalf, freeing them up to focus on more strategic differentiation.”

By retaining its place in Gartner’s Magic Quadrant for Digital Commerce, customers should be convinced about Episerver’s growing influence as a technology enabler and innovator in a highly disruptive martech ecosystem.

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