Getting granular with information surrounding target audiences helps to refine content marketing efforts moving forward for improved SEO
fishbat, a leading internet marketing agency that combines proven digital marketing strategies including search engine optimization (SEO), digital ads, and social media optimization (SMO), breaks down SEO for small business owners to help them increase profits and expand brand awareness.
Small business owners tend to have a lot on their plate, and understanding SEO, which is a vital but multi-faceted task, can leave business owners overwhelmed. If they don’t know where to begin, or what aspects of SEO will have the biggest impact on their business, it can seem like an impossible concept to grasp.
Do your research
Utilize built-in platform analytics or a third-party program to understand competition, industry analytics, and website metric analytics, such as user retention and conversion, target audience demographics, trending keywords, and content marketing analytics. Getting granular with information surrounding target audiences, user behaviors, and missed metrics opportunities within website function and content marketing results helps to refine efforts moving forward for improved SEO.
Ensure mobile responsiveness
Today’s user spends much of their online time on mobile devices, and search engines reward mobile-responsive sites with better search engine rankings. Mobile-responsive sites have overall improved user experience, increased organic traffic, a reduced bounce rate, and a single website URL, which explains why most search engines favor them for better rankings.
Optimize all web and content components
Prioritize tasks having to do with SEO and oversee them regularly. Keep website content fresh, and ensure that content such as videos, pictures, and blogs, all contain a URL, attention grabbing title, a description, social sharing buttons, and strategic keywords. Include a sitemap for search engine indexing, internal linking to assist with web page hierarchy, intuitive navigation, and backlinks that come from reputable and relevant sources. Link all social media and online publication content back to your website.
Obtain a content management system
Disseminating content on social media platforms and online publications boost SEO through audience engagement, brand awareness, and increased inbound traffic through wide audience reach. However, content must be consistent to be effective. A quality content management system will ensure consistency through content publication tracking, auto-scheduling features, and the ability to publish content across a multitude of channels simultaneously, saving business owners time and aggravation. CMSs also contain built-in editing tools, templates, keyword analysis, and other features that help to produce quality content efficiently.
Utilize professional for SEO as well as website maintenance services
Procuring professionals helps ensure that all details are overseen from time-consuming content marketing and analysis to website and content optimization. Additionally, by obtaining website maintenance services, professionals will see to improved SEO through cleaning up the code, removing bad links, and optimization misses to improve loading speed.
Diversify SEO efforts
SEO success comes from employing a variety of efforts such as ultra-targeted pay-per-click ads, consistent content marketing, website and content optimization, user engagement, and more. Invest in the platforms that drive the most returns; there’s no need to be on every social media platform. Utilize sites that attract your target audience, are best suited for the industry, and are formatted appropriately for the type of content you are disseminating.
Encourage audience and user engagement
Engagement boosts SEO. Utilize action-prompting CTAs and attention-commanding titles. Ensure all posts and images have a URL for easy sharing and utilize analytics to reach a targeted audience for qualified engagement. Encourage user feedback such as reviews, and include social media sharing buttons on all web pages and content to encourage liking, following, and sharing. Include videos and images such as infographics and photography to encourage engagement as well; visuals attract more attention and are more commonly engaged with than text alone.
Additionally, don’t neglect local outreach. The local clientele is invested and engaged; use popular platforms to help local visibility through online map apps, as well as providing an additional platform for customer reviews.
The online marketing firm, fishbat, takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.