Videoblocks Brings Content Libraries Together under New Brand, Storyblocks, to Make Room for Millions of Photos in a New Image Marketplace


Videoblocks, the first subscription-based stock media company, announced the launch of its new brand, Storyblocks, to make way for expansion into new content categories. Storyblocks added an image Marketplace with millions of photos in tandem with the rebrand—furthering its path of industry disruption. The new name exemplifies the one-stop-shop for digital storytelling that the company has become, bringing together its libraries of high-quality, affordable stock media. This new identity and image Marketplace advances the company’s mission of supporting the mass creative class.

 As part of the rebrand, the company has moved its former sub-brand, GraphicStock, completely under the new Storyblocks identity, but will maintain its video and audio sites as Videoblocks by Storyblocks and Audioblocks by Storyblocks.

Building on the evolution of its brand and responding to the high demand for photos, which make up 70 percent of the stock media industry, the new image Marketplace from Storyblocks is home to millions of photos, vectors and icons. This addition follows the success of its video Marketplace, which has already paid out over $6 million to artists. The new image Marketplace continues the unprecedented 100 percent commission to contributors and cements the company’s position as the most artist-friendly and affordable stock media offering in the industry.

TJ Leonard - Image
TJ Leonard

“For us, introducing Storyblocks and the image Marketplace were the next logical steps on our journey to becoming first and last place creatives go when working on a project. The new Storyblocks brand captures our vision of bringing our libraries together into a more unified experience, allowing our members to find the right content quickly, without having to blow their budget or sacrifice quality,” said TJ Leonard, Storyblocks’ CEO.

Joel Holland - Image
Joel Holland

Founder and Executive Chairman, Joel Holland added, “Eight years ago, I started a stock media company with a single vision: to provide creative content that everyone could afford.  This is still our mission as Storyblocks. Along with our new name, we are now offering our members 60% savings on millions of photos in our new image Marketplace and passing 100% of the earnings on to the original artists. There is a lot of great change happening, but our business model is staying the same. The creative community comes first every time.”

A transformative adventure, Storyblocks has evolved from a small, upstart content service, into a sophisticated platform with over 100 million downloads by creators worldwide. Along with this growth, the company recently moved to a new office in Arlington, VA to support its expanding roster of over 100 employees. The office, which is 22,000 square feet and overlooks the Nation’s Capital, is equipped with an Airstream RV room and “gym” game room—all part of a design effort to encourage employee collaboration. As a result of this and other initiatives, the company was recently awarded one of Washington. D.C.’s greatest places to work by Washingtonian magazine.

Also Read: Pluralsight to Expand Premises in Utah

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