FISION Receives US Patent for Cloud-Based Marketing Technology

FISION Receives US Patent for Cloud-Based Marketing Technology

The cloud-based sales enablement technology of FISION connects sales teams to the most relevant content for each selling situation.

FISION, a cloud-based digital asset management and sales enablement technology provider, has been awarded a US patent for its cloud-based marketing technology titled, “Computerized Sharing of Digital Asset Localization between Organizations.”

The patent covers instances of computerized system and method for sharing digital assets within a multi-organization system. It also includes the provision of localized digital assets.

CEO, Fision
Mike Brown,  CEO, Fision

Mike Brown, the CEO, FISION, said: “The award of this extensive patent, which covers both our proprietary systems and methods-of-use, further validates the exceptional level of innovation and capability represented in our FISION platform, as well as the unique value proposition we offer our enterprise customers and channel partners worldwide. In addition to establishing a significant competitive barrier to entry, this protection of our core technology delivers a dramatic enhancement to shareholder value.”

FISION provides enterprises with collaborative technologies that solve major pain points in the creation and management of digital content, as well as turning content into sales. The cloud-based, sales enablement technology connects sales teams to the most relevant content and enables them to ensure that it is brand and legally compliant.

“Our patented platform’s unique multi-tiered and multi-tenant functionality permits agencies and marketing partners to securely access a company’s content repository, and create collateral materials that stay true to approved branding and messaging,” noted Brown. “It also provides administrators real-time visibility into the effectiveness of marketing and sales communication, measuring performance down to the individual asset and user level.”

In April this year, Fision entered into a definitive agreement to acquire Minneapolis-based Volerro Corporation, a leader in cloud-based content collaboration.

Read Also: Brainshark and Seismic Join Forces to Amplify Sales Enablement and Performance Solutions

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