The Bluevenn And Adestra Collaboration Will Enable Marketers To Leverage Best-In-Class Technologies To Create And Execute Customer-Focused Marketing Campaigns.
BlueVenn and Adestra, two leading MarTech providers have collaborated.. This collaboration will combine the Single Customer View, analytics and segmentation capabilities of BlueVenn Customer analytics and real-time customer journey automation platform with Adestra’s email marketing solution.
The partnership allows for association across the two businesses supported by joint marketing initiatives and co-innovation in the data, analytics, and automation space to address the challenges faced by modern customer-focused marketers.
The announcement is accompanied by news about BlueVenn 2017.2 release on 30 June which spoke about a new connector that provides a two-way flow of data between the two solutions, as well as the ability to trigger Adestra email campaigns directly within BlueVenn.
The new two-way integration allows for the seamless transfer of analytics-driven customer segments into Adestra’s enterprise email marketing platform to execute highly targeted campaigns. It also brings the resulting campaign data back into the BlueVenn Customer Data Platform for further analysis and insight.
In the future, BlueVenn and Adestra’s teams will continue to work closely on providing vital capabilities for multi-brand organizations, with particular focus on the retail, publishing, and leisure sectors. The collaboration helps solve the unique problems that multi-brand organizations face in the process of becoming First-Person Marketers and in reaching their customers in a hyper-personalized way, at scale, throughout the customer journey.
BlueVenn Marketing Director Anthony Botibol, said, “This technology partnership is particularly interesting for us due to the nature of Adestra’s multi-brand capabilities. We already share some fantastic clients where they require both insight and marketing automation capabilities across more than one brand, so deepening our existing relationship makes sense. This new connector as part of BlueVenn 2017.2 means great news for our existing Adestra clients who wish to dive deeper into their customer data and build sophisticated campaigns. It will also benefit those seeking a complete marketing analytic and customer journey management solution with the flexibility to fit comfortably into their existing stack.”
Liz Smith, Head of Partnerships at Adestra, noted, “In an increasingly busy MarTech landscape, it’s become more important than ever to bring clarity to complexity. That refers not only to connecting the technology dots but also dots in your customers’ journeys to bring them a holistic message and experience across channels. Our partnership with BlueVenn offers marketers an integrated best-of-breed solution and brings the capability of using customer insight to create personalized communications at scale like never before.”
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