Swrve’s New Features Help Organizations Deliver Personalized Multi-Channel Experiences In Real Time
Mobile Marketing Automation platform, Swrve has introduced updates to its mobile engagement tools to enable marketers to deliver highly personalized email campaigns based on mobile audience, behavior, and analytics.
The new email marketing capabilities allow marketers to leverage their existing email marketing investments, eliminate data silos and remove process workflow latencies by triggering emails directly from Swrve to the Salesforce Marketing Cloud.
Swrve’s new features help organizations deliver personalized multi-channel experiences in real time, by leveraging the data richness of mobile audiences, events, schedule triggers, and analytics to launch highly contextual emails directly within the Swrve platform.
Marketers can now deliver 1:1 multi-channel campaigns that interact with the customers throughout the journey at the right time through the right medium.
“Swrve understands that customers expect highly personalized and contextual experiences, regardless of the channel. Swrve’s email enhancements focus on removing the data silo between mobile and email to allow marketers to leverage their existing email infrastructure investments, maximize their ROI, and improve the efficacy of both channels,” said Christopher S. Dean, the CEO, Swrve.
The newly added capabilities for email marketing enable email personalization, automated subscription list management, campaigns originating at mobile app customer interactions, dynamic customer view, and synchronization of mobile app behavioral data.
For transactional email, the enhancements include triggering real-time personalized email, lifecycle engagement, dynamic templates and personalized customer experiences.
Kori O’Brien, SVP, ISV Sales, Salesforce, said, “By leveraging the power of the Salesforce Platform, Swrve provides customers with an exciting new way to guide customers on their 1-to-1 journeys, by ensuring every imaginable customer interaction and engagement receives the appropriate attention.”
Swrve’s purpose-built integrations work with industry leading marketing clouds, such as Salesforce Marketing Cloud, Oracle Eloqua Marketing Cloud, Marketo; and, email solutions, including Sendgrid, MailChimp, Mailjet, and Mandrill.