Vertebrae Releases SDK for Swift Adoption of VR within Native Advertising Formats

Vertebrae Releases SDK for Swift Adoption of VR within Native Advertising Formats

Latest Vertebrae SDK Drags & Drops into Any Unity VR Developer Environment  For Developers & Brands To Advertise Natively in VR; including Gear VR, Cardboard, Daydream, Vive, Oculus, Playstation VR

With Virtual Reality (VR), the future is now. Modern marketers seek the most reliable medium to embrace VR as an interactive platform to engage with customers. Vertebrae could just be the go-to option for brands looking to leverage VR and augmented reality (AR) for marketing. Now, a California-based Native Advertising firm is offering developers, publishers, and marketing brands an expansive array of advertising opportunities that enhance the consumer experience.

According to Greenlight Insights, 71% of consumers think a brand that uses virtual reality is forward-thinking.

Vertebrae Brings Immersive, Native Ways to Tell Stories in VR

Vertebrae, a native advertising platform for VR and mobile AR, today released from private beta version 1.0 of its software development kit (SDK). The drag-and-drop SDK allows VR developers to unlock numerous monetization options, affording an expansive mix of immersive ways publishers and brands can advertise natively in VR without disrupting people’s experience.

“We’re building a sustainable alternative to the premium pay-for-play content distribution model, fueled by brands telling interactive, engaging VR stories, that will facilitate quicker mass market VR adoption through accessible F2P content,” said Marc Bennett, COO at Vertebrae.

Integration with All Major VR Platforms

The SDK, which is compatible with Unity, works across the major VR platforms and is simple to integrate. Vertebrae works with publishers to guide them on choosing the best placements and formats within their experiences and then pays them based on impressions.

Vertebrae is also currently working with the IAB to define standards for the new advertising formats on which the entire VR/AR advertising industry takes shape.

Some of the Vertebrae ad formats include —

In Headset

  • In-VR product placement (3D branded object)
  • VR 360º Video Pre-roll/Interstitial
  • Gaze-based Interactive 3D


  • 360º Video Mobile Display
  • 360º Video Desktop Display
  • 360° Video Pre-roll/Interstitial for Desktop & Mobile

Revenue Sharing Platform for VR Connoisseurs

In addition to providing the SDK to developers and publishers of VR content, Vertebrae manages a large demand of brands looking to sponsor VR and AR. Vertebrae helps sell in brand campaigns, distributes creative and manages billing and reporting  — providing a percentage of revenue to VR developers/publishers.

“We’ve made it a priority to offer a range of immersive, native ways to tell stories in VR,” said Vince Cacace, CEO at Vertebrae. “Options range from simple 360 pre-roll ad formats to more complex in-VR product placement options. Imagine engaging with a virtual product that, when opted into, seamlessly unlocks branded worlds that amplify the VR experience while articulating the brand message.”

The hardware-agnostic Vertebrae platform is used by entertainment studios, gaming companies, creative agencies, and brands to facilitate native brand insertion with a range of fully immersive and interactive ad formats. The Vertebrae team is comprised of experienced media, gaming, ad tech and brand marketing professionals with backgrounds at companies such as Oculus, Google (YouTube), Activision, Facebook, and AdColony.

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