Dedicated Team Will Create E-Commerce-Ready Product Imagery and Information for the Retailer
Kwikee, a leading content management platform has partnered with Wal-Mart to operate and manage a content-creation studio inside the retailer’s fulfillment center in Chino Hills, California. Kwikee will create, manage and distribute thousands of images and descriptions of stock-keeping units (SKUs), as well as create marketing copy for Walmart.com.
Kwikee is already part of Wal-Mart’s Content Service Provider (CSP) program and the launch of the Content Studio in Chino Hills is an extension of this successful partnership.
Aidan Tracey, CEO of sgsco, Kwikee’s parent organization, said, “Partnering with Wal-Mart to be on-site at one of their fulfillment centers is a game changer. Having immediate access to the inventory in a controlled environment allows our team to quickly and accurately provide Wal-Mart with the premium digital assets they need to synchronize the physical and digital shelf in the fastest manner possible.”
Ram Rampalli, global head of content acquisition for Wal-Mart, said, “As our digital shelves continue to expand, the need for consistent and high-quality SKU imagery and descriptions is critical for the growth of our e-commerce initiatives. Capturing these assets from within our fulfillment center ensures accuracy and saves valuable time in the production process.”
This launch signifies another one of the many best-in-class enhancements and new additions that Kwikee will introduce over the coming year, further strengthening its existing offering. Recently, Kwikee also launched Brand Propeller, a turnkey service to help small and emerging brands create the agency-quality e-commerce-ready imagery and product data they need to propel their brand onto the digital shelf quickly, easily and cost effectively.
Currently, more than 98% of the top retail, e-commerce, convenience, drugstore and wholesale companies utilize Kwikee-registered product content, which is provided to U.S. retail entities for use in physical and digital advertising, marketing, e-commerce, mobile and planogram applications. Kwikee works with a number of leading U.S. retailers to ensure they obtain the highest-quality and most up-to-date product-packaging content from more than 3,000 consumer packaged goods (CPG) manufacturers representing more than 100,000 products.
Currently, sgsco is a global leader in package production and related marketing services with a strong history as a provider of design-to-print graphic services. Comprising a collective of companies and people, sgsco offers many of the world’s leading CPG, Pharma, Retail and Printing companies a full spectrum of innovative packaging solutions that streamline the capture, management, execution and distribution of graphics information in all channels. A strong global infrastructure, built around the SGS production engine, provides the opportunity for sgsco’s 3,400 professionals to share worldwide learning, insights, and understanding to create unique physical and digital solutions for all customers. Sgsco’s global headquarters and production engine, SGS, are based in Louisville, Kentucky. Sgsco’s Canadian headquarters and flagship office is based in Toronto.